the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ […]
press: teen vogue features our nars social media campaign
“to celebrate the release of the new book makeup your mind: express yourself by NARS founder and creative director, françois nars, the cosmetic brand is launching makeupyourmind.com, a virtual global gallery to showcase your personal interpretation of beauty. you’ll be able to re-create a look from the book, upload an image of your makeup creation, and then vote for your favorite entries…
press: LVMH krug selects ceft and company featured in the new york times
“featured in the new york times under people and accounts of note, ceft and company new york is recognized exclusively as the agency of record for LVMH’s elite champagne krug…”
advertising: jaguar xj6 re-certified a new breed campaign
the jaguar approved certified pre-owned jaguar XJ6 – part of “a new breed of jaguar” campaign “never chase a dream… let it find you.” “the shortest distance between two points is a straight line… and so?” “when you’ve gotten rid of all your baggage… but want to make sure you […]
package design: katla fashion sustainable packaging
our external packaging for new sustainable fashion brand, katla. katla is a sustainable and fully traceable fashion brand rooted in iceland and manufactured in the united states, using organic and mindful materials. as these packages were to be left outside, our goal was to use muted design characteristics that were both elegant and recognizable by […]
digital: timberland interactive virtual showroom space
creative supervision on timberland’s new interactive virtual showroom using photography and casting directed by ceft and company “look back to move forward” a private virtual experience reserved for international partners and buyers… with safety being a priority through the pandemic, partners and buyers were able to view the latest collections from the comfort of their […]
packaging design: scent for good wellness and beauty
scent for good, the new FDA-approved healthcare and wellness brand created by the founders of 12.29. ceft and company designed the full product line for scent for good, which includes an FDA-approved sanitizer that extends beyond disinfecting. formulated with the essential oils of sandal wood, bergamot lemon, iris flower, amber resin & tonka bean. the […]
digital: scent for good e-commerce website
“scent for good” website branding, packaging design, content creation, web design, UI UX, and programing of the “scent for good” e-commerce website by ceft and company new york. “scent for good” launched its brand during the pandemic; with its flagship scented hand sanitizer and scented face mask spray. but its audience is vast. “scent […]
collateral: pepsi gatorade g-series pro influencer event in new york city
collateral and gifts created by ceft and company for our gatorade VIP new york influencer event, with 100 guests including top athletes like eli manning, ladainian tomlinson and music industry personalities like p.diddy, sway colloway and others. gatorade g-series pro duffel bag. invites for the influencer event were printed on thick hard-stock paper with a […]
digital: double eleven sustainable wear now available at mr. porter
digital work for “double eleven” sustainable wear double eleven’s founder, nathan bogle is a familiar face in and well-acquainted with the fashion industry. he boasts a decades long career as a designer and one of the original co-founders of rag & bone. with his double eleven venture, the english native is utilizing his extensive knowledge […]
events: net-a-porter anniversary event with social media component new york
ceft and company was commissioned to design and build the event for net-a-porters beauty division. the agency came up with the line “turning the world of beauty on its head” and from there created a photo-op section at the event space for the guest to share on their social channels the […]
advertising: jaguar xk8 coupe a new breed campaign
the jaguar XK8 – luxury automotive marketing campaign – “a new breed of jaguar” executions “somewhere, there’s some one, exactly like you. lucky sod.” “it’s lonely at the top… that is precisely why we made it a two-seater.” “see and be seen… by nobody.” messaging for the new […]
social media: “stranger than paradise” social media campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram stories and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
press: whbm the heart of workwear TV commercial featured on fashion gone rogue
“she has moves – coco rocha is back once again for the latest spring campaign film from fashion label white house black market. photographer and director ellen von unwerth captures the canadian beauty in work-wear ready looks. coco brings a sense of vibrancy and freshness to an otherwise static work environment with her dancing…”
branding: katla sustainable fashion
katla is a sustainable fashion brand with roots in iceland and new york founded by Áslaug-Magnúsdóttir, one of the co-founders of moda operandi the logo mark design plays on the “fire and ice” a term often used to refer to iceland as well as the volcano the brand was named after the brand colors were […]
events: lebooks europe virtual event digital space design
lebook virtual event design good things can come out of adversities… when COVID19 started ceft and company focused its efforts on digital, packaging and design projects. while we produced several film and photo shoots, with remote client access, and massive safety and covid measures on set, the bulk of our work in 2020 was focused […]
film: target TV spot – mini cooper obstacle course
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was […]
press: hypebeast on nike architecture of the body
“nike underlines movement – in its various forms – for its new lookbook showcasing forthcoming goods for the coming fall. nike has continued to develop essential pieces that were engineered to both accentuate specific movement and create the uniform for the everyday athlete. highlights here include sculpture tights designed with bold prints for an array of expressions and sleeveless tech fleece hoodies…”
collateral: italian cinema – the antonioni adventure book design
the antonioni adventure – italian cinema in the 1960’s “men who wish to know about the world must learn about it in its particular details.” herakleitos – 5th century BC book design for the michelangelo antonioni adventure – written by george porcari featuring a soft-touch finish cover and a back printed embossed shell “the antonioni […]
product design: gift bags and awesome swag
vidflow : GIFT BAG / AWESOME SWAG “vidflow” gift bags and goodies – music video app “vidflow” (i love music) with tyler icon replacing the heart “vidflow” custom tyler bluetooth speaker “vidflow” rock and roll pins for your jacket “vidflow” song title condoms “vidflow” guitar picks all design, engineering and production by ceft and […]
press: the california project identity selected in graphis annual
“the california project logo and identity designed by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals…”
social media: katla fashion garment hang tag doubles as social media marketing tool
katla is a sustainable and fully traceable fashion brand routed in iceland and manufactured in the united states. the brand uses strictly organic cotton, farmed seaweed, and other mindful materials. ceft and company was tasked with the design of katlas branding. in that process the agency came up with the idea of […]
advertising: timberland ss campaign photoshoot – out there
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
digital: kastel e-commerce website design and development
the kastel e-commerce website designed and developed by ceft and company. the landing page consists of six visual categories to help navigate the site. (mouse-over reveals text for each category) they consist of : 1- featured product link, 2- the kastel story link, 3- breathable technology (icon) and products link, […]