timberland : cricket 21 years old – bird watcher films created for timberland in los angeles by ceft and company new york, intended for social / digital / outdoor and in-store purposes. always out there – be it in the city or the greater outdoors timberland […]
Advertising: Archive
advertising: jaguar xjr a new breed campaign
the jaguar XJR – luxury automotive marketing campaign – “a new breed of jaguar” executions “enjoy your own company.” “some people think i act like i don’t give a damn… it’s not an act” messaging for the new jaguar XJR. this campaign was conceived under the creative direction of ucef hanjani during […]
advertising: jaguar xk8 roadster a new breed campaign
the jaguar XK8 roadster – luxury automotive marketing campaign – “a new breed of jaguar” executions “slow and steady wins the race… what race?” “your mother would be proud. dad would be insanely jealous.” “frankly my dear i don’t give a damn…” “seats two… because how many true friends can you really […]
content: Vans and Vans OTW Photoshoot, branding and styling
we recall being told “the right attitude will get you everywhere” hi there… here is some of our latest works for vans… a california streetwear company many of us here, grew up with, and introduced to our kids. what we loved about vans was its inclusiveness and its laid-back attitude… vans heritage […]
press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani
“collab and co. sarah scaife explores the long history of collaborations between fashion brands and designers, and speaks to ucef hanjani co-founder of leading agency ceft and company new york. ‘influencer marketing agency’ is an over-used catch phrase which brings very little to the table, unless it is handled thoughtfully. any brand can reach out to the top ‘influencer of the day’ – with the right amount of funding they will pander your product as much as the next brand – but what is genuine in the mind of the consumer is not always so easy to predict… or necessarily that expensive…”
advertising: jaguar xj6 re-certified a new breed campaign
the jaguar approved certified pre-owned jaguar XJ6 – part of “a new breed of jaguar” campaign “never chase a dream… let it find you.” “the shortest distance between two points is a straight line… and so?” “when you’ve gotten rid of all your baggage… but want to make sure you […]
advertising: timberland ss campaign photoshoot – out there
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
Advertising: “never underdressed” london underground digital advertising
moving pictures: digital advertising – outdoor screens and on social media digital outdoor adverting: london tube station and new york subway more mysterious videos from director/photographer karen collins in collaboration with ceft and company. the agency helped on the conception and production of the never underdressed digital advertising series. view all […]
advertising: adore fall / winter campaign featuring josephine skriver
adore campaign with model josephine skriver print and outdoor campaign for japanese brand adore’s fall/winter 2011 campaign. creative direction by ceft and company, photographed by karen collins and featuring the exquisite model josephine skriver. view all work related to this project.
ADVERTISING: TIMBERLAND SS CAMPAIGN PHOTOSHOOT – GEAR UP
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
advertising: adore spring / summer campaign with model tanya dziahileva
advertising campaign for adore – japan – with model tanya d model tanya dziahileva strikes a pose (or three) for japanese fashion brand adore’s print and outdoor advertising campaign for their spring/summer line. view all work related to this project.
Advertising: donald pliner “the art of fun” s/s campaign
these are the images from the spring/summer donald pliner footwear print / outdoor campaign. all images were conceived, produced and created by ceft and company. throughout the brands history, pliner products have always been artful and playful via their utilization of special materials and unique accessories. researching deep into the brand’s personality inspired this theme, “the […]
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN – GARDENS
“the art of fun” is back with S/S season three… a summer afternoon in the garden… this years spring /summer designs incorporated lush colors and playful tropical patterns which influenced the setting of the campaign. model susanne knipper from the society management feeding our golden birds… sneaking in on our guy was a friendly, but […]
advertising: Aliph’s Jawbone ad campaign
jawbone is a product from aliph, a technology and wearable products company. aliph’s line of products include the jawbone UP wristbands and portable audio devices, jambox wireless speakers, the jawbone era and icon bluetooth headsets, and noise assassin technology. ceft and company was commissioned by aliph to create a series of visuals for their upmarket […]
Advertising: adore fall / winter featuring model saara sihvonen
the print and digital display airport advertising campaign featuring model saara sihvonen for luxury japanese fashion brand adore. view all work for adore.
digital: krug champagne community website, an exclusive members-only website for “cabinet de curiosites” campaign
a printed invitation for current krug clientele, as well as select mailing-lists (amex black and the like), requesting members to join-in on this special community site. “welcome to the krug cabinet website” after the launch of the krug advertising campaign created by ceft and company, the agency proposed the idea of an exclusive, […]
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN VIDEO
“the art of fun” S/S video – bts “the art of fun” has returned for the summer. the whimsical theme has continued, this time with a resort collection leading the way. the bright vivid colors pop with a floral resemblance against the lush greenery. the imagery was inspired by the playful patterns and choice of […]
news: revlon engages ceft and company on brand relaunch
ceft and company new york is commissioned by cosmetic and fragrance company revlon for a positioning and strategy project for one of its iconic international brands. more details on this very exciting project to come. view all work for revlon.
Protected: advertising: dom perignon campaign proposal
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advertising: adore campaign featuring anais pouliot photographed at the st. regis hotel
model anais pouliot for adore – the campaign was photographed at the st. regis hotel in new york, outdoor and print advertising campaign the campaign was photographed by karen collins in new york. view all work related to this project.
advertising: lancôme color design lipstick campaign
this ad was art directed by ucef hanjani and shot with model daria werbowy and norwegian photographer solve sundsbo in london. the cosmetic advertisement focuses on the power that the range of color brings to its user; the domino effect. this idea not only showcases the range of colors in lancome’s lipsticks, but also injects […]
advertising: lancôme collaboration with 133 lux paris
“133 lux paris” engages ceft and company on a collaboration for the global launch of lancôme cosmetics advertising. this collaboration utilizes ceft and company as a new york based agency, thus allowing a transatlantic point of view on this international beauty and fragrance giant. the print campaigns will be art directed by 133 lux and ceft […]
advertising: clinique campaign presentation – as individual as you are
finger print for lipstick – as individual as you are. this campaign for clinique, under the direction of ceft and company’s creative director, ucef hanjani, for jwt, was presented in 2004. the direction of this campaign was the premise of the shift in clinique’s communication efforts in recent years. clinique’s initial request, based on our […]
strategy/positioning: clinique
ceft and company collaborates with jwt on a brand consulting project with clinique cosmetics. view all work for clinique.