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Advertising: Archive
advertising: rolex our time is now – styling and visual story telling print campaign
ceft and company was commissioned for the ideation of the advertising campaign for rolex intended for men’s fashion publications like GQ, the rake, vogue homme, monocle, WSJ magazine, and the like. under the tagline “our time is now” the focus of the campaign was less about achieving your ambitions, than what you do once you […]
advertising: japan’s premier brand TOTO in designer bathrooms
ceft and company partnered with japan’s premier brand in designer bathrooms, toto, for their communication needs. the project included product book designs, print visual art direction and photo shoot coordination. the visual campaign above included set ideation, design and production. toto products are used in premier hotels across the globe, from w hotels to four […]
film: nike be free campaign and imagery created by ceft and company
conceived and produced by ceft and company “when concept and imagery connect with a product, it produces advertising genius.” – s.garcia of graphic optimism. “throughout their lives, women are confined within spaces, garments and shoes that restrict the body’s natural movement. nike has created women’s training apparel and footwear that is lightweight and breathable, with […]
print: nike be free realization and production
for the spring/summer efforts on nike apparel, ceft and company engaged veteran french art photographer denis darzacq to create a series of magical and enigmatic images. the idea for the concept sparked from the apparel and the amazing technologies incorporated in the designs. it featured footwear that flexed and bent to simulate the feeling of […]
strategy/positioning: drakkar noir fragrance
ceft and company engages with l’oreal luxury division, the stewards behind brands such as viktor & rolf, stella mccartney, kiehl’s and maison martin margiela. the project was to re-imagine the iconic and profitable drakkar noir line, and to modernize its masculine image. the presented challenge included a positioning that would encourage new users while retaining […]
advertising: adore japan fall / winter campaign featuring egle tvirbutaite and ieva laguna
models egle tvirbutaite and ieva laguna were photographed by karen collins. the campaign was created for the japanese luxury brand by ceft and company new york for print and outdoor advertising. view all work related to this project.
advertising: target value print ads and outdoor billboards
“prices so low, you don’t have to hold back” under the creative direction of ucef hanjani, we created a campaign consisting of over 30 ads that showcased our client – target as well as their vendor partners by creating scenarios featuring quantities of the product being used in an unusual and non-traditional way. this benefitted […]
advertising: hennessy cognac campaign 2
“tomboy. appropriately complex. hennessy cognac.” “vegetarian. man-eater. appropriately complex. hennessy cognac.” third page media inserts (above left) accompanied key ads with appropriate cocktail recipes to encourage experimentation “matchmaker. divorce attorney. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged […]
advertising: hennessy cognac campaign 1
“wants a commitment. wants a creme brulee. appropriately complex. hennessy cognac.” “loves oliver. loves oliver. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged cognac such as hennessy. the visual advertising campaign revolved around social settings that also embodied complex […]
content creation: moet and chandon radio program by ceft and company
moet & chandon approached ceft and company for the creation and production of a radio campaign for their nectar imperial, specifically targeted at urban club-goers in their 5 key states. moet’s platform had always been in fashion and style with annual sponsorships of NY fashion week and the like. cielo club new york city, to […]
advertising: aliph’s jawbone ad extensions
ceft and company engaged with jawbone on an extraordinary advertising campaign. this version of the ad was one of the special executions created for use in key publications in the UK, france and the US. the idea was to create alternative solutions to the main campaign that were customized for certain publications. jawbone is a product […]
advertising: Salvatore ferragamo digital display and single page executions
this image of eugenia volodina exiting the maserati qattroporte was based on an image of catherine deneuve. the idea of the women avoiding the camera was used throughout the campaign and in this case worked rather well as the bag became the focus and the culprit. this image has a good story to it… our […]
advertising: salvatore ferragamo campaign as it appeared in american vogue
view all work related to this project.
strategy/positioning: where is my hennessy sidecar?
cognac used to be perceived as an old man’s drink. with new cocktails invented and introduced by our mixologist, we also had to find a way to share them at appropriate venues. as part of an effort to open up accounts that traditionally did not serve cognac we hired a band of out-of-job actors and actresses and sent them out to select bars to order the “hennessy side car”. upon hearing that they did not carry hennessy at that particular bar they would leave and go to the next bar on their list. a few weeks later the hennessy account representative would of course happen to show up. this was just part of how the legacy of mixed hennessy cognac was born and became one of the best selling…
advertising: bus shelters for San Francisco AIDS foundation program NXCH
“sharing (referring to needles) can kill you” – NXCH 888-48 YOUTH. “used ones (referring to needles) can’t be trusted” – NXCH 888-48 YOUTH. “is your rig (referring to needle/gear) new?” – NXCH 888-48 YOUTH. “always use new works” – NXCH 888-48 YOUTH. these ads were created under the art direction of ucef hanjani for the […]
advertising: Wild postings for San francisco AIDS foundation program NXCH
be selfish – NXCH 888-48 YOUTH. this was a direct message for those being pressured to do drugs to accompany their friends, or worse share a needle which can ultimately transfer an array of diseases… death is not an option – NXCH 888-48 YOUTH. share this with someone you love – NXCH 888-48 YOUTH. “share” […]
content creation: tommy hilfiger online viral campaign
this campaign for tommy hilfiger jeans was the brainchild of creative director ucef hanjani and produced at kbp under his supervision back in 2002, way before viral campaigns had a name or became a category. the campaign at the time was referred to as the “tommy jeans unreleased cuts” and the idea was based on […]
advertising: lancôme consulting
ceft and company is proud to work with 133 paris for the relaunch of lancôme brand campaign under the direction of of natacha dzikowski. view all work for lancôme.
advertising: lancôme beyond beauty campaign proposal
campaign proposal for lancôme cosmetics during the revamp of the brand. this was an elegant way to keep the iconic lancôme rose without altering its literal appearance. view all work for lancôme.
advertising: fusion beauty’s illumifill & lipfusion campaign with kim kardashian
kim at the launch of fusian illumifill. photographed at milk studios in los angeles with photographer fredrik reshew, the advertising campaign for fusion’s illumifill & lipfusion featured socialite kim kardashian. noticeably, without her now husband kanye west. view all work for beauty / fragrance.
advertising: SKNY for KOSÉ Japan
print advertising for haircare products designed by celebrity hair stylist stephen knoll for kose corp. of japan. the print advertising campaign was photographed in new york along with the television commercial produced by the agency for the japanese market. view all work for beauty / fragrances.
advertising: adore fall / winter campaign with tanya dziahileva
beautiful model tanya dziahileva models the dark and luxurious fall/winter line for the japanese fashion brand adore. view all work related to this project.
advertising: alpha-a spring summer
models: alena from marilyn, kate from ford, and maud from DNA. photographed by lachlan bailey under the creative direction of ucef hanjani for alpha-a at milk studios new york city. view all work for apha-a.