on set for lululemon social campaign that included assets for instore and online practice makes perfect short films for lululemon’s social media, showcasing everlux fabric collection. ceft and company’s latest production for lululemon, a sportswear brand specializing in innovative fabrics and construction techniques, […]
Influencer: Featured
events: timberland greenstride nyc subway oasis event
a nyc subway station was transformed into an event space for timberland jon gray co-founder of ghetto gastro collective which supplied the special snacks at the timberland green stride event nature finds its way… podiums displayed the art work, showcasing raw materials used in the latest timberland sustainable boot designs ceft and company was brought […]
Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosités by david lynch, director of mulholland drive. le cabinet de curiosités by jean nouvel, winner of the pritzker […]
events: nylon magazine denim issue launch event with actress olivia wilde
the pop inspired nylon cereal box design by ceft and company was handed out to the guests including the amazed actress olivia wilde. iggy may not have approved! gene simmons sent a representative. marvin jarrett and significant other were joined by designer jeremy scott along with patricia arquette and a host of others. the nylon […]
Film: “the double” featuring helena christensen for VS magazine
a film about winning and losing, love and lust, and the mysterious contents of a woman’s handbag. ceft and company has collaborated with various photographers and magazines in the past in the creation of editorial content, from numero homme in france, men’s club in japan, big magazine, soma and big report in US, doing bird […]
advertising: andre 3000 / benjamin bixby mens summer collection campaign
summer collection advertising campaign for benjamin bixby, the mens fashion line created by celebrity musician, producer and actor andre 3000 (outkast). styled by andrew richardson and art directed and produced by ceft and company new york. view all work for benjamin bixby.
social media: net-a-porter social media campaign and its results
“turning the world of beauty on its head” net-a-porter engaged ceft and company to assist in their anniversary event for net-a-beauty, NAP’s beauty division that features meticulously curated cosmetics and fragrances exclusively available at net-a-porter. on the left: CEO of luxury fragrance brand kilian, […]
Advertising: whbm the heart of workwear tv commercial by ellen von unwerth featuring coco rocha
white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the […]
LOGO/IDENTITY: UROK change the way we look at mental health awareness
UROK uses music + art to change the way we look at mental health awareness. an inside look into the process of the logo and identity design by ceft and company new york for UROK foundation. UROK founded by marvin scott jarrett (co-founder and former editor of nylon magazine and raygun), is a non for profit […]
digital: nike supernatural women lookbook
olympic medalist and three-time world champion track and field super athlete allyson felix united states super athlete and national soccer team captain alex morgan united states super athlete and national soccer team captain alex morgan united states super athlete and national soccer team captain alex morgan olympic medalist and three-time world champion track […]
Product/Package design: le labo scented candles for ceft and company
scented as no other candle can be, by fabrice penot of le labo fragrances. featuring a soft matte rubber dipped glass base, used to stabilize the candles. soft-touch packaging labels hand-pressed in pure silver inks that are individually numbered. in collaboration with our good friends at le labo fragrances, we’re proud to share the final […]
fashion: ceft x wardements V-3d beanie at the v magazine pop-up event
wardements pop-up shop by V magazine presented by inez and vinoodh during new york fashion week friends, georgia fowler and alexandra agoston “see the world through wards eyes” the limited production ceft x wardements V-3d beanie along with wardements deck of playing cards designed by ceft and company exclusively for the event were on hand […]
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]
Protected: advertising: dom perignon campaign proposal
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digital: nars cosmetics “makeup your mind” ipad optimized website
while not an ipad app, the NARS website (www.makeupyourmind.com) coding was done in a manner which allowed users to interact, view, vote and comment on the site using an ipad or smart device. the website, designed and produced by ceft and company new york, was the answer to NARS’s desire to broaden its audience and create […]
case study: white house black market coco rocha tap dance commercial
ceft and company collaborated with fashion retailer white house black market for a span of approximately 14 months, producing three television spots. the spots proved to be successful for the company, boosting traffic to their stores and creating brand recognition in the industry. the company’s stock skyrocketed within 12 months of partnership, and while not […]
strategy/positioning: house of waris – jewelry collection
house of waris consults with ceft and company for the launch of its exclusive jewelry collection. house of waris, was founded by waris ahluwalia (widely known for his co-star role in wes anderson‘s “the darjeeling limited“). the collection is strongly influenced by the romance and history of ancient kingdoms coveted by fashion icons and sold […]
press: whbm alter ego tv commercial featured in women’s wear daily
“ROCHA’S DANCE OFF: having been discovered during an irish dance competition, coco rocha appears to be ready made for the white house|black market fall ad campaign. the model shows off her tap dance skills and 12 different ensembles in a 30-second commercial called “alter ego” directed by matt bieler with help from johan renck. and […]
editorial: hong kong actress maggie cheung photographed at hotel regina in paris
the beautiful actress who eventually married french director olivier assayas and acted in wong kar-wai’s most iconic films such as days of being wild, in the mood for love, and as tears go by was selected by creative director ucef hanjani for a featured cover story in this editorial design project. the actress was interviewed […]
film: whbm a musical odyssey tv commercial by johan renck featuring coco rocha
the spot was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish […]
bts: whbm a musical odyssey from coco rocha’s tap rehersal
the amazing coco rocha rehearses with choreographer ryan kasprzak for the WHBM TV commercial directed by swedish director johan renck for ceft and company. the commercial was launched monday february 20th on network television and cable; including such channels and programs as ABC, access hollywood, extra, bravo and E!. see coco’s post on her site. […]
collateral: nylon magazine the denim issue olivia wilde limited edition cereal box set
“the denim issue” part of your nutritious breakfast. nylon magazine’s limited edition denim issue, featuring actress olivia wilde was photographed by marvin jarrett, and was a real treat to work on! serving suggestion, milk not included. the pop-inspired fortified cereal box design provided nutritional information, making this issue an important part of every breakfast. like […]
press: nars cosmetics “makeup your mind” new york launch party
topaz page-green. francois nars, american vogue editor grace coddington and calvin klein. francois nars and martha stewart. fashion icons, celebrities and friends graced NARS with their appearance on this big day. here are a few images from the launch party, held at cedar lake contemporary ballet theater in new york for the launch of “makeup […]
mobile app: nike supernatural women iPad app development
the digital book for nike functioned as an animated turn-page booklet with social media features. the HTML4 version of the campaign could be viewed on iOS devices. the full-screen feature placed the image front-and-center with functionality appearing as a hidden bar at the base. the ipad version utilizes images and film clips from […]