ceft and company new york collaborated with supreme model management in selection of model images, post production to create cohesive images out of disparate existing visuals, as well as the design and printing of the box and contents with in. view all work related to this project.
logo/identity: charlie logo and identity development
as part of a broader re-branding effort for revlon’s historic brand, charlie, ceft and company created an updated version of the brand iconic logo and identity. view all work related to this project.
collateral: wardements deck of cards
designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]
advertising: clinique campaign presentation – as individual as you are
finger print for lipstick – as individual as you are. this campaign for clinique, under the direction of ceft and company’s creative director, ucef hanjani, for jwt, was presented in 2004. the direction of this campaign was the premise of the shift in clinique’s communication efforts in recent years. clinique’s initial request, based on our […]
logo/identity: ressan music
logo and identity development for our musician friend ressan color palette for ressan identity ressan logo icon created from repeating string-instrument-shapes referencing a 45rpm vinyl record. guitar picks sporting the ressan logo icon in brand colors; for the band use as well as promo giveaways. ressan vinyl stickers. promo items (phone cases) for the tour. […]
strategy/positioning: clinique
ceft and company collaborates with jwt on a brand consulting project with clinique cosmetics. view all work for clinique.
film: whbm a musical odyssey tv commercial by johan renck featuring coco rocha
the spot was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish […]
bts: whbm a musical odyssey featuring johan renck and coco rocha
ucef hanjani, creative director and founder of ceft and company with sandra ranke, sara ellison and director johan renck on set of the filming of “a musical odyssey”. director johan renck. view all work related to this project.
press: adore campaign with model tanya dziahileva featured on welovead
our beautiful spring/summer campaign for luxury japanese fashion brand adore, featuring model tanya dziahileva and photographed by sofia + mauro is featured here on welovead. view all work related to this project.
bts: whbm a musical odyssey from coco rocha’s tap rehersal
the amazing coco rocha rehearses with choreographer ryan kasprzak for the WHBM TV commercial directed by swedish director johan renck for ceft and company. the commercial was launched monday february 20th on network television and cable; including such channels and programs as ABC, access hollywood, extra, bravo and E!. see coco’s post on her site. […]
advertising: adore fashion campaign featuring model kate b
adore print and outdoor advertising campaign with model kate b from next models. view all work for adore.
product/packaging design: revlon charlie peach passion
peach passion limited edition body spray packaging design by ceft and company for revlon charlie for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors and scents… however the time came to create a […]
press: whbm the heart of workwear tv commercial featured on pop sugar
“everyone has co-workers who are a little cuckoo, but no one has a co-worker like coco. in her third commercial for white house black market, rocha shows off her signature dance moves — and engages in some fun workplace shenanigans — while her colleagues in a quiet office pay no mind…
identity/naming: nike root
branding and naming by ceft and company new york. “nike root” was created for nike inc. as the entity that included the core executives from nike stationed across the world. the root program connected them all and focused on a singular message rooted in nikes DNA. the custom made nike root […]
logo/identity: nike root
nike root: typography style ceft and company created the nike root collateral material. ceft and company was also responsible for the nike root website. ceft and company was also responsible for the nike root event in portland, oregon. nike executives flew from all over the world to gather around one purpose: to […]
film: target tv spot – pampers diapers
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite […]
identity/naming: flow architech
naming and identity creation for flow architech™. view all work related to this project.
advertising: ibm blank screen campaign
ceft and company’s incredibly innovative and succinct advertising campaign for IBM and their blank screen initiative.
advertising: donald pliner “the art of fun” f/w campaign Video
donald pliner menswear brand video “the art of fun” F/W video – bts ceft and company new york has brought “the art of fun” to life once again for fall winter. this time, introducing the pliner brands latest designs through a playful video in an artistic gallery setting. inspiration from the unique brands latest designs […]
press: vogue japan features ceft and company founder’s family
“ceft and company’s creative director ucef hanjani’s photographer wife karen collins and their two beautiful twins featured in japanese vogue in an article focusing on children’s fashion. view all work for karen collins…”
Protected: advertising: diesel
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bts: adore fall / winter with model josephine skriver
on set with the lovely josephine skriver at pier 59. photography by karen collins & creative direction by ceft and company. view all work related to this project.
advertising: fashion campaign for danish designer camilla staerk
danish designer camilla staerk. limited edition rug by camilla staerk. the latest advertisement for camilla staerk by ceft and company.
press: nike spsu featured in freshness mag
“putting other models to shame with their pseudo hops and jumps, some of the world’s top female athletes literally flip and soar for nike women’s spring/summer 2013 lookbook wearing the brand’s latest line of hi-tech gear inspired by superhuman abilities, some of nike’s own superwomen…