we are excited to be collaborating with the company that turned fashion on its head. what could net-a-porter do for beauty? stay tuned for more to come. view all work related to this project.
collateral: nylon magazine the denim issue olivia wilde limited edition cereal box set
“the denim issue” part of your nutritious breakfast. nylon magazine’s limited edition denim issue, featuring actress olivia wilde was photographed by marvin jarrett, and was a real treat to work on! serving suggestion, milk not included. the pop-inspired fortified cereal box design provided nutritional information, making this issue an important part of every breakfast. like […]
advertising: adore fashion campaign featuring model patricia van der vliet
magazine and outdoor fashion advertising campaign for adore with dutch model patricia van der vliet. photographed by karen collins with hair stylist peter gray and makeup artist rie omoto. view all work for adore.
editorial: house of incest lingerie photoshoot
a few pages from an erotic lingerie editorial story creatively directed by ucef hanjani. the title of the story “house of incest” derives from a slim volume of 72 pages written by anaïs nin and originally published in 1936. unlike her other novels, “house of incest” does not detail the author’s relationships with famous lovers […]
Protected: advertising: moët and chandon “endless possibilities”
There is no excerpt because this is a protected post.
press: krug campaign features in gallery design annual
“the campaign for krug champagne by ceft and company new york, was featured in the world’s best graphics gallery design annual…
branding/naming/copy writing: tone, language and attitude for revlon charlie touch
brand tone, language and attitude for charlie revlon each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — […]
Protected: advertising: rolex our time is now – styling and visual story telling print campaign
There is no excerpt because this is a protected post.
press: nars cosmetics “makeup your mind” new york launch party
topaz page-green. francois nars, american vogue editor grace coddington and calvin klein. francois nars and martha stewart. fashion icons, celebrities and friends graced NARS with their appearance on this big day. here are a few images from the launch party, held at cedar lake contemporary ballet theater in new york for the launch of “makeup […]
Protected: collateral: richemont – ralph lauren timepiece box presentation
There is no excerpt because this is a protected post.
news: ceft and company engages in nike project for the 2012 london olympics
the iconic flyknit racer is one of nike’s most eco-friendly products to date. featuring designs by HTM, it utilizes a technology incorporating fibers and yarns in strategic positions to create a featherweight second skin for runners. ceft and company new york will be involved in the creation of visuals and material for the 2012 london […]
press: nike work featured in pie books
“successful PR requires a great PR tool that is worthy of talking about” the above mask was created by ceft and company as a PR tool for nike during the launch of their warrior campaign. one hundred masks were produced complete with custom steel cases containing one of the numbered masks, a sample of the pro performance apparel,…
mobile app: nike supernatural women ipad app development
the digital book for nike functioned as an animated turn-page booklet with social media features. the HTML4 version of the campaign could be viewed on iOS devices. the full-screen feature placed the image front-and-center with functionality appearing as a hidden bar at the base. the ipad version utilizes images and film clips from […]
branding/naming/copy writing: tone, language and attitude for revlon charlie pink
brand tone, language and attitude for revlon charlie pink each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering […]
case study: people and the press talk about white house black market commercial
youtube: “after having seen this ad, i just want to buy all the clothes and start tap dancing. yes, this ad is definitely working!” the huffington post: “so as we were patiently waiting for the oscars red carpet to begin, a flash of fabulous appeared on the screen – white house black market’s new foot-tapping commercial featuring supermodel coco rocha.” youtube: “this is the first ever clothing commercial that actually made me want to go to the store it was promoting. fabulous job” facebook: “love this commercial!!!! i don’t ever like commercials!! this is the greatest, made me wanna get up and dance…” facebook: “i think this is an…
digital: content and qr codes created by ceft and company for nike
user scans the qr code with mobile device to play product video. see one of the 6 videos below. six short clips created for nike by ceft and company during nike’s event in NYC, allowing users with iphone and other smart phones to tag and view the content for the launch of nike women’s apparel. […]
advertising: japan’s premier brand TOTO in designer bathrooms
ceft and company partnered with japan’s premier brand in designer bathrooms, toto, for their communication needs. the project included product book designs, print visual art direction and photo shoot coordination. the visual campaign above included set ideation, design and production. toto products are used in premier hotels across the globe, from w hotels to four […]
editorial: supreme models for v magazine 73
ceft and company design and editorial contribution to v magazine for supreme models. “under new direction as of the spring of this year, and with a client roster made up of some of the most sought after models working today, supreme management’s focus is on discovering new talent and trasforming them […]
film: nike be free campaign and imagery created by ceft and company
conceived and produced by ceft and company “when concept and imagery connect with a product, it produces advertising genius.” – s.garcia of graphic optimism. “throughout their lives, women are confined within spaces, garments and shoes that restrict the body’s natural movement. nike has created women’s training apparel and footwear that is lightweight and breathable, with […]
bts: adore fall / winter with models egle and ieva
on set for japanese brand adore with models egle tvirbutaite and ieva laguna for ceft and company’s shoot with photographer karen collins. view all work related to this project.
product/package design: revlon’s charlie all white holiday gift pack
charlie white-on-white holiday gift pack. “the right attitude will get you everywhere…” “… here are three to start with, chic, black, and pink” holiday gift packaging for charlie fragrances intended for the UK market. the packaging utilizes pearl-finish foil, along with emboss and deboss patterns, to create a clean white-on-white gifting item for the holidays. […]
logo/identity: nylon magazine for limited edition issue
ceft and company collaborated with nylon magazine’s founder marvin jarrett in the creation of a limited edition issue, featuring actress olivia wilde. the new logo and identity were applied to limited edition box sets that contained the magazine and limited production t-shirts for promotion, and guest bags at the launch of their flagship issue. view […]
press: ceft and company featured in the international design yearbook
“ceft and company’s work for the nike considered campaign as featured in the prestigious international design yearbook. view all work related to this project. ceft and company’s work on logo/website design for seed as featured in the prestigious international design yearbook. ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york…
mobile app: nike be free ipad/iphone app development
the two iphone and ipad apps were developed for nike by ceft and company to showcase the SS2011 line up and technology in an entertaining, informative and yet emotional manner. in addition, a limited number of ipads were customized and programmed by ceft and company to be shared with key editors around the globe. that […]