“revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals.”
editorial: headbangers – christian dior
headbanger fashion editorial story with photographer alex freund, featuring; christian dior, chanel, wolford, jil sander, alexander mcqueen, and sonia rykiel. view all archived editorial work.
editorial: hong kong actress maggie cheung photographed at hotel regina in paris
the beautiful actress who eventually married french director olivier assayas and acted in wong kar-wai’s most iconic films such as days of being wild, in the mood for love, and as tears go by was selected by creative director ucef hanjani for a featured cover story in this editorial design project. the actress was interviewed […]
logo/identity: development of nike assets for london olympics
ceft and company collaborated with nike in the creation of an “etiquette book” aimed at audiences in UK during the london olympics. the collateral book that include the identity development work featured here was distributed amongst the athletes, as well as the press, and was revered as “one of the more impressive bits of printed […]
digital: nars cosmetics “makeup your mind” contest facebook app
ceft and company’s award winning social media campaign for NARS also included a custom fangate on facebook that encouraged users to “like” the NARS facebook page in order to get inside. once there, a custom app allowed users to see the “live feed” of top candidates from the NARS “makeup your mind, express yourself” contest. the contestants sat […]
press: moet bubbly featured in adweek
moet bubbly featured in adweek. lvmh awards the moet and chandon bubbly campaign to ceft and company new york and its creative director, ucef hanjani…
press: whbm alter ego tv commercial featured in lucky magazine
“coco rocha has been cast by white house black market to bust some moves in previous seasons–but this time she’s not alone. well, okay–technically, she is. the brand’s fall 2012 campaign features the model in a pose-off against herself, wearing office-appropriate outfits on both sides of the battle…
print: nike white label lookbook with martien mulder
six spreads from the lookbook designed and produced by ceft and company for nike. photographer martien mulder was chosen for the 3 day shoot, while kenji toma was selected to shoot the still visuals. the line included nike’s exclusive white label and skateboard lines which are targeted to a more chic and forward international audience. […]
bts: nike SB lookbook with terry richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
strategy/positioning: rebranding for revlon’s charlie fragrances
ceft and company begins work on revlon’s historic brand “charlie”, in an effort to revive the iconic line that introduced charlie’s angel shelley hack, and the embodiment of a modern woman in their 1970’s advertisements. the project will engage the new york agency in market assessment and repositioning along with product redesign, scent creation, distribution […]
branding/naming/copy writing: tone, language and attitude for revlon charlie chic
brand tone, language and attitude for charlie revlon each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — […]
press: creative director ucef hanjani at refinery 29
“refinery 29 magazines section “people and style” features ceft and company’s co founder and creative directer ucef hanjani along with other creative individuals like musician feist and model irina lazareanu. what are you hot for: “currently, i’m obsessed with my (twins) little tullia and vera, mastering erik satie’s trois gymnopédies on my…
product/package design: comme des garcons perfume for the synthetic series
“…to design for any brand, one should first and foremost understand and know the brand intimately.” – ucef hanjani ceft and company creative director. rei kawakubo and her company, commes des garçon, have fiercely challenged convention at every turn. their “products” bear almost no relation to those of other designers, and are almost never influenced […]
collateral: nike metro featuring the works of ryan mcginley and hrafnhildur arnardottir
nike art collaboration with photographer ryan mcginley and icelandic artist shoppy a.k.a. hrafnhildur arnardottir during new york fashion week. poster image by artists/photographer: ryan mcginley this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. icelandic artist shoppy a.k.a. hrafnhildur arnardottir created elaborate, bold yet feminine work for […]
collateral: nike revolution inside lookbook and press kit
the lookbook designed for nike was titled “revolution inside” which refers to nike’s revolutionary structural technology inside their form-fitting women’s top. this technology stabilizes the body, offering excellent support and minimized bounce. the art direction and design, not unlike nike’s technology, was based on function first. the CD containing media and information was placed front […]
advertising: lancôme color design lipstick campaign
this ad was art directed by ucef hanjani and shot with model daria werbowy and norwegian photographer solve sundsbo in london. the cosmetic advertisement focuses on the power that the range of color brings to its user; the domino effect. this idea not only showcases the range of colors in lancome’s lipsticks, but also injects […]
bts: on set with photographer max farago for nike london olympics
hannah holman in US flag scarf. photographer max farago (purple magazine) was commissioned for the visual language. ceft and company creative director ucef hanjani with nigel powell and nate tobecksen of nike. yuri pleskun in between takes. on set for our latest collaboration with nike – a 50’s inspired etiquette book intended for the press […]
press: whbm a musical odyssey tv commercial featured on blog refinery29
“manhattan-based model coco rocha’s got a spring in her step for the latest white house black market campaign “work kit.” she can dance if she wants to! says refinery29 in their blurb on the white house black market tv commercial featuring coco rocha, creatively directed by ceft and company…
press: oh-so-coco features whbm’s a musical odyssey
“if you were watching tv yesterday, you may have caught the premiere of my new whbm commercial. quite a few people did, and i was so happy to receive such encouraging feedback!” “yes I did all my own stunts and still have the bruises to prove it!” “white house black market asked me to tap dance for their next tv campaign…
product/package design: body fragrance packaging design for revlon’s iconic brand charlie
iconic charlie red… one of the original scents launched by revlon here in its new “wisp design” packaging. charlie is one of revlon’s most iconic fragrance brands, which made waves upon its original launch back in 1973. ceft and company was engaged in an effort to update the brand image, starting with the product packaging. […]
editorial: skywalkers mathias kessler
editorial story by ceft and company new york and art direction by ucef hanjani. photographed by mathias kessler, styled by lisa mosko. view all archived editorial work.
advertising: lancôme collaboration with 133 lux paris
“133 lux paris” engages ceft and company on a collaboration for the global launch of lancôme cosmetics advertising. this collaboration utilizes ceft and company as a new york based agency, thus allowing a transatlantic point of view on this international beauty and fragrance giant. the print campaigns will be art directed by 133 lux and ceft […]
social media: citizen nars, nars cosmetics social media campaign
“this is a wikipedia of makeup, created by individuals around the globe, and brought to you by NARS cosmetics. what cosmetic brand would not want to own that?” – ucef hanjani, creative director of ceft and company. this is a call to all citizens of the world. all contribution to citizen nars are submitted via […]
editorial: sleek magazine private or public issue
cover for sleek magazine. ceft and company’s creative director, ucef hanjani, art directed this editorial for sleek magazine. the concept behind this editorial is private versus public, what goes on in the head and what comes out. photographed by karen collins, art direction by ucef hanjani. view […]