the jaguar XJR – luxury automotive marketing campaign – “a new breed of jaguar” executions “enjoy your own company.” “some people think i act like i don’t give a damn… it’s not an act” messaging for the new jaguar XJR. this campaign was conceived under the creative direction of ucef hanjani during […]
Luxury: Archive
advertising: jaguar xk8 roadster a new breed campaign
the jaguar XK8 roadster – luxury automotive marketing campaign – “a new breed of jaguar” executions “slow and steady wins the race… what race?” “your mother would be proud. dad would be insanely jealous.” “frankly my dear i don’t give a damn…” “seats two… because how many true friends can you really […]
content: double eleven sustainable wear studio photoshoot
images created for double eleven social channels, online marketing, ecom and seasonal look book. 1 day studio shoot photographed on fuji film by karen collins. view all work related to this project ceft and company worked closely with double eleven’s founder in the production […]
product design: kastel x ceft and company limited edition single piece super soft kid leather sneakers
one of the 3 color ways of the ceft x kastel single piece super soft kid leather limited edition sneaker “pencil holder hoop” can also hold other items the shoe pattern is designed so the only stitching visible is in the back – wrapping the entire leather piece around your […]
product design: collabs and creations, range and overview
collaborations with TCP on “objects for the unsettled” collaborations with kastel shoes on ceft and company + kastel sneakers collaborations with le labo perfumes on ceft and company + le labo candle […]
branding: moda operandi identity
original logo and identity design for moda operandi upon its launch moda operandi is an online luxury retail destination that allows you to pre-order looks from top labels such as missoni, ungaro, preen, marc jacobs, narciso rodriguez, and the like, before they become available in stores. […]
FILM: bruno magli’s premier fashion film “603” filmed at the st regis hotel debuts at the 69th venice biennale
the film shot at the st. regis hotel in new york, premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, and introduced […]
Events: nike us open event in new york city with serena williams
the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ […]
press: LVMH krug selects ceft and company featured in the new york times
“featured in the new york times under people and accounts of note, ceft and company new york is recognized exclusively as the agency of record for LVMH’s elite champagne krug…”
advertising: jaguar xj6 re-certified a new breed campaign
the jaguar approved certified pre-owned jaguar XJ6 – part of “a new breed of jaguar” campaign “never chase a dream… let it find you.” “the shortest distance between two points is a straight line… and so?” “when you’ve gotten rid of all your baggage… but want to make sure you […]
advertising: jaguar xk8 coupe a new breed campaign
the jaguar XK8 – luxury automotive marketing campaign – “a new breed of jaguar” executions “somewhere, there’s some one, exactly like you. lucky sod.” “it’s lonely at the top… that is precisely why we made it a two-seater.” “see and be seen… by nobody.” messaging for the new […]
collateral: richemont – ralph lauren stirrup timepiece announcement and press kit
ralph lauren and richemont embarked on the production of their premium luxury watches with the formation of the ralph lauren watch and jewelry company, S.A.R.L. based in geneva, switzerland. the joint enterprise was to rival the likes of patek philippe, audemars piguet, blancpain, breguet, jaeger-lecoultre, vacheron constantin, and rolex. with premium movements from jaeger-lecoultre in […]
social media: “stranger than paradise” 1/3 social media campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram stories and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting and […]
social media: “the calling” wine campaign and website
strategy and social campaign development for “the calling” wine packaging “the calling” red advertising – red advertising – white social media brand turf : social media campaign 4: in pursuit of the perfect red “contest” how specific are you? pick the color of our next limited release red – win the prize. event – photo […]
product/package design: kastel shoebox packaging design
“inspired by california – shaped by scandinavia” that is the motto that two sneaker enthusiasts, and founders of kastel, use to explain their uniquely blended designs. the designers relaunched one of their favorite california-based sneaker brands from the 90’s, but this time built for a new purpose. the new kastel shoes are constructed with the […]
advertising: adore fall / winter campaign featuring josephine skriver
adore campaign with model josephine skriver print and outdoor campaign for japanese brand adore’s fall/winter 2011 campaign. creative direction by ceft and company, photographed by karen collins and featuring the exquisite model josephine skriver. view all work related to this project.
advertising: salvatore ferragamo campaign by glen luchford
art direction : ucef hanjani, ceft and company new york for ferragamo. here are four of approximately a dozen executions created for salvatore ferragamo’s global campaign. the campaign was art-directed by ceft and company’s creative director, ucef hanjani, and photographed by filmmaker and photographer […]
Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
graydon carter le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosites micro-site where you can learn more about the cuvees, krug’s history, upcoming events, and hear the ambassadors one-by-one, explaining why they selected the […]
PRODUCT/PACKAGE DESIGN: DOM PERIGNON LIMITED EDITION
dom perignon limited edition bottle and sleeve with a low tack, tear-off label, indicating the vintage data. the insulating metallic sleeve can be removed from the black anodized-steel base with the removal of the tear-off label and a gentle twist. the limited edition bottle comes with an elongated note card that elegantly drops upon the removal of the […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions were conducted with their […]
Protected: bulgari heritage campaign
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Film: “the double” featuring helena christensen for VS magazine
a film about winning and losing, love and lust, and the mysterious contents of a woman’s handbag. ceft and company has collaborated with various photographers and magazines in the past in the creation of editorial content, from numero homme in france, men’s club in japan, big magazine, soma and big report in US, doing bird […]
social media: net-a-porter turning the world of beauty on its head social media campaign and its results
“turning the world of beauty on its head” above: 3 gravity defying posts by @portermagazine @carlossoare and @karencollisnphoto form 100’s of initial posts form the day of the event that resulted in multi-million “earned impressions” on top social channels net-a-porter engaged ceft and company to assist in their anniversary event […]
advertising: adore spring / summer advertising featuring model siri tollerod
adore campaign with model siri tollerod print and outdoor advertising campaign for japanese fashion luxury label, adore. ceft and company was engaged in the shoot, post production, mechanical and technical proofing of this luxury advertising campaign. view all work for adore.