a series of newspaper ads created, inline with targets witty image, for the new york times, and other like publications. like this… like that… the ad campaigns premise was to do a spoof off of […]
Retail / E-comm: Archive
film: Target TV Spot – Charmin’s Guitar Kid
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite […]
advertising: adore japan fall / winter campaign featuring behati prinsloo
print campaign for japanese brand adore’s fall/winter campaign featuring the stunning behati prinsloo, photography by camilla akrans, and creative direction by ceft and company. view all work for adore.
editorial: 5 O’Clock Hero with photographer Russ Flatt
rock chic editorial shoot for soma magaizne art direction by ucef hanjani. photographed by russ flatt. view all archived editorial work.
film: whbm alter ego tv commercial featuring coco rocha vs. coco rocha
model coco rocha dance challenge with herself in this white house black market TV commercial following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by […]
digital: moda operandi original e-com website
original launch and membership request for moda operandi fashion luxury ecommerce website. “access the runway” moda operandi visual language, photographed by hedi slimane, depicting access to the behind the scenes of the fashion world. ceft and company was commissioned to create the […]
advertising: old navy “always an adventure” campaign proposal
you know that feeling? when ever you go to old navy, there is always that little cool something you find… a pair of thin thermal gloves for just $4.99… or cute pajamas with skull and bones for $28… or that pair of mary jane ballet flats for just $14.99 this campaign aims to show […]
collateral: shirts designed and sold at spaceprojekt
various products designed by the agency for spaceprojekt store. view all work related to this project.
editorial: the power of small
soma editorial with creative direction by ucef hanjani. view all archived editorial work.
the business of communication…
ceft and company was established in 2003. it was created to fill a gap in the industry and offer what until then was simply unavailable. from its start, the agency focused on communication and not mediums. their projects have spanned many genres such as: strategy & positioning, product & packaging design, television, digital & social […]