logo and identity design for the california project. the california project is one of several cross disciplinary creative efforts by brent haas. it seeks to create a series of limited production pieces that intend to question the relationship between man and object. the client asked ceft and company to create an identity that reflects this duality of […]
ceft and company
social media: net-a-porter turning the world of beauty on its head social media campaign and its results
“turning the world of beauty on its head” above: 3 gravity defying posts by @portermagazine @carlossoare and @karencollisnphoto form 100’s of initial posts form the day of the event that resulted in multi-million “earned impressions” on top social channels net-a-porter engaged ceft and company to assist in their anniversary event […]
print: nike master the elements fall winter “all condition” running collection print campaign
master the elements: the nike running collection FW – above: women’s shield flash max jacket. still frame from nike’s “master the elements” film created and produced by ceft and company new york. men’s shield max jacket. women’s flash tight. women’s rain runner jacket. women’s rain runner jacket / women’s shield tight / women’s free […]
events: nike soccer event in new york city
nike footbal event designed and built by ceft and company new york “…the world of football, one pitch at a time. those touched by the sport know what elevates them from the rest. it is the passion they bring to the pitch or street each day from manchester to buenos aires, from soweto to brooklyn, […]
editorial/art direction: allen ginsberg memoir of the beat era book design
“snapshot poetics – memoir of the beat era” by poet and photographer allen ginsberg. william s. burroughs and the beat society. jack kerouac photographed by allen ginsberg. william s. burroughs in his iconic hat and suit. ceft and company’s book design for snapshot poetics and the brilliant work of beat poet allen ginsberg. view all […]
editorial: STREETWISE modfather off of britains streets
editorial story inspired by “all mod cons”… as big fans of paul weller and the jam this was simply bound to be… art directed by ucef hanjani, photographed by russ flatt and styled by eric portes on the right peter wears trousers and scarf by raf simons, jacket, by dries van noten, leather boots from […]
digital: nike supernatural women lookbook
olympic medalist and three-time world champion track and field super athlete allyson felix united states super athlete and national soccer team captain alex morgan united states super athlete and national soccer team captain alex morgan united states super athlete and national soccer team captain alex morgan olympic medalist and three-time world champion track […]
advertising: aliph’s jawbone ad campaign
jawbone is a product from aliph, a technology and wearable products company. aliph’s line of products include the jawbone UP wristbands and portable audio devices, jambox wireless speakers, the jawbone era and icon bluetooth headsets, and noise assassin technology. ceft and company was commissioned by aliph to create a series of visuals for their upmarket […]
product/package design: le labo scented candles for ceft and company
scented as no other candle can be, by fabrice penot of le labo fragrances. featuring a soft matte rubber dipped glass base, used to stabilize the candles. soft-touch packaging labels hand-pressed in pure silver inks that are individually numbered. in collaboration with our good friends at le […]
print: nike – the architecture of the body in motion
“mathematicians do not deal in objects, but in relations between objects; thus, they are free to replace some objects by others so lone as the relations remain unchanged. content to them is irrelevant; they are interested in form only.” -henri poincare in collaboration with nike, ceft and company helped create the platform, visuals and the […]
product/package design: drakkar noir packaging design
the original package for drakkar noir fragrances by guy laroche. ceft and company’s updated design for drakkar noir via l’oreal’s luxury division. the cap from the original bottle was replaced with an integrated atomizer creating a streamline uni-body form. however the original and iconic drakkar noir bottle remained an asset, and in the process of redesigning this, it […]
collateral: radio dreams film poster design for butimar productions
film promotional poster intended for the international film festival circuit. promotional film poster for radio dreams. butimar productions is a nonprofit art organization dedicated to making world-class documentary/feature films. the organization has received numerous international awards for its work, many of which were selected for screenings at the the san francisco international film festival, rotterdam […]
collateral: supreme models special fashion week ss package design and production
all cards, carefully hand-wrapped in a white soft ribbon, prepare the expectation of the one who discloses it. excerpts from models.com – of the minute: “the new team at supreme was handed, earlier this year an abrupt and challenging task, which was to re-imagine one of the most extremely creative brands in modeling. their response […]
digital: e-com vip access catalog for white house black market
the DNA of direct-mail: an alternative proposal for WHBM’s catalog mailers as envisioned by ceft and company new york. this was intended to change the way direct-mail results works, saving the company hundreds of thousands of dollars, and making the process easier for the fashion consumer. $370 million is spent annually in the US on […]
Digital: nike supernatural women: animated book featuring alex morgan, paola espinosa and allyson felix
animation of ceft and company’s digital book for nike, in collaboration with photography duo, santiago and mauricio sierra. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and stimulating experience in the art of […]
collateral: flow architech audiophile speakers
these are collateral pieces for “flow architech”, a new york based company with a focus on architecture and technology. the minimal logo and identity were featured in japanese design publication, pie books, and have been applied and created to work with c & c machines for application on material as well as for traditional print […]
press: nike supernatural spring/summer lookbook starring allyson felix featured in the huffington post
“nike microsite and its content created by ceft and company new york “nike is taking its apparel to a whole new level! the athletic wear mega brand has released a high-flying collection of images for its women’s latest spring/summer lookbook with help from one of our favorite olympic athletes, allyson felix, along with fellow olympians–alex morgan and paola espinosa…”
product/package: dom perignon champagne gift pack design proposal
ceft and company was commissioned by dom perignon for the design of their gift packaging. the proposal included a sparse, solid surface sleeve, made of white polymer that secures to the base via a rotating lock mechanism. as the sleeve is gently removed an elongated note-card simply falls to the table. the note-card would bear […]
press: nike warriors featured in the ny times
“…the game faces presented in a 60-second commercial that began running yesterday on networks including CBS, ESPN, FOX and MTV are in the form of stark, even startling masks that are intended to personify the transformation of six professional baseball and football players from mild-mannered men into steely competitors”…
BTS: adore behind the scenes with photographer karen collins featuring anais pouliot
on location with model anais pouliot and photographer karen collins. view all work related to this project.
press: nike london 2012 olympics etiquette book featured on creativity online
“creative agency ceft and company, in partnership with nike, created this beautiful 1950s-inspired etiquette book for athletes going to london 2012. the book features models like yuri pleskun and hannah holman, photographed by max farago. the “etiquette” in question isn’t about not being the stereotypical boorish american, but about athlete-type things like how to knot your laces or roll the sleeves of a blazer. there’s a glossary that shows you nike’s latest innovations and how athletes can use them. check out more pictures on the right.”
advertising: adore campaign featuring anais pouliot photographed at the st. regis hotel
model anais pouliot for adore – the campaign was photographed at the st. regis hotel in new york, outdoor and print advertising campaign the campaign was photographed by karen collins in new york. view all work related to this project.
logo/identity: vidflow
identity, logo and character design for norwegian tech company vidflow. the 3D character design was created by ceft and company for vidflow along with the color palette and typography design. additional work included UI, UX and application design for vidflow’s desktop, mobile, and tablet software. view all work related to this project.
editorial: headbangers – christian dior
headbanger fashion editorial story with photographer alex freund, featuring; christian dior, chanel, wolford, jil sander, alexander mcqueen, and sonia rykiel. view all archived editorial work.