“in a new partnership the sustainable fashion brand katla has managed to solve one of fashions biggest problems… waste! it all started with a hoodie… ‘the tie up has yielded a hoodie that uses 25 percent less fabric than its traditional counterpart. that means 25 percent less material consumption… and 25 percent less material cost…”
ceft and company
press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani
“collab and co. sarah scaife explores the long history of collaborations between fashion brands and designers, and speaks to ucef hanjani co-founder of leading agency ceft and company new york. ‘influencer marketing agency’ is an over-used catch phrase which brings very little to the table, unless it is handled thoughtfully. any brand can reach out to the top ‘influencer of the day’ – with the right amount of funding they will pander your product as much as the next brand – but what is genuine in the mind of the consumer is not always so easy to predict… or necessarily that expensive…”
press: net-a-porter social media event embraces the surreal
“net-a-porter is turning the world of beauty on its head…. ‘of course i had to see what all the fuss was about… i got some good pix… and they where a hit on social media… then the figures came in… an outstanding number… more than 13 MILLION impressions over just 3 days made this net-a-porter experience by ceft and company go viral… now why didn’t i think of this?”
press: highsnobiety on nike architecture of the body
“nike womens drops their fall winter lookbook, which celebrates the athlete’s architecture of movement. accommodating a variety of sports, the collections have been designed to not only encourage the best possible performance, but physically emphasize it for aesthetic value, too… that includes garments such as sculpture tights featuring bold prints…”
press: WHBM alter ego TV commercial featured in kenton magazine
“the stunning coco rocha will return to be the face of white house black market’s fall campaign with a series of print and television advertisements. entitled ‘alter ego,’ the new tv spot will feature the supermodel doing more than just striking a fierce pose–instead, she will be tap-dancing a routine specifically created by broadway choreographer, laurin latarro…
press: vogue on model-approved label Wardements
“from gigi hadid to kate moss… wardements has already received the model stamp of approval… ward stegerhoek is a man of many trades. the dutch-born vogue-minted hairstylist rose to fame in the early 1990s, taming the coifs of supermodels like cindy crawford, and has been working in the industry ever since. now, however, he’s also making waves for his Instagram account @ward_hair. the feed features images of his editorial work… “
press: nars cosmetics rolls out new social media strategy
“social media is a challenging medium for luxury brands. while it’s tempting and advantageous, it comes with many perils, namely lack of control and placement and associations with mass outlets. for NARS it was quite apparent that we had to start from scratch and custom build a website that was within the brands aesthetic and sensibility, while incorporating as many available social media channels as possible…”
press: hennessy campaign – the fastest selling cognac
“hanjani says that hiring luchford who shot the legendary prada campaign was essential to getting what was needed. ‘when we first proposed luchford there were some reservation about the moodiness of his early work’ he continues ‘but luckily we had smart clients who saw the advantages.’ hennessy is now the fastest-selling cognac…
Press: as featured in NY Times ceft and company to reintroduce revlon’s iconic brand charlie
“revlon, new york, chose ceft and company, new york, to help reintroduce the fragrance brand charlie. billings were not disclosed. the agency’s work will include packaging design.” ceft and company is thrilled to be the agency of choice for the rebranding of the iconic fragrance, charlie. charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973…”
press: teen vogue features our nars social media campaign
“to celebrate the release of the new book makeup your mind: express yourself by NARS founder and creative director, françois nars, the cosmetic brand is launching makeupyourmind.com, a virtual global gallery to showcase your personal interpretation of beauty. you’ll be able to re-create a look from the book, upload an image of your makeup creation, and then vote for your favorite entries…
press: LVMH krug selects ceft and company featured in the new york times
“featured in the new york times under people and accounts of note, ceft and company new york is recognized exclusively as the agency of record for LVMH’s elite champagne krug…”
collateral: pepsi gatorade g-series pro influencer event in new york city
collateral and gifts created by ceft and company for our gatorade VIP new york influencer event, with 100 guests including top athletes like eli manning, ladainian tomlinson and music industry personalities like p.diddy, sway colloway and others. gatorade g-series pro duffel bag. invites for the influencer event were printed on thick hard-stock paper with a […]
events: net-a-porter anniversary event with social media component new york
ceft and company was commissioned to design and build the event for net-a-porters beauty division. the agency came up with the line “turning the world of beauty on its head” and from there created a photo opp section at the event space for the guest to share on their channels […]
press: hypebeast on nike architecture of the body
“nike underlines movement – in its various forms – for its new lookbook showcasing forthcoming goods for the coming fall. nike has continued to develop essential pieces that were engineered to both accentuate specific movement and create the uniform for the everyday athlete. highlights here include sculpture tights designed with bold prints for an array of expressions and sleeveless tech fleece hoodies…”
product/package design: kastel shoebox packaging design
“inspired by california – shaped by scandinavia” that is the motto that two sneaker enthusiasts, and founders of kastel, use to explain their uniquely blended designs. the designers relaunched one of their favorite california-based sneaker brands from the 90’s, but this time built for a new purpose. the new kastel shoes are constructed with the […]
Advertising: “never underdressed” london underground digital advertising
moving pictures: digital advertising – outdoor screens and on social media digital outdoor adverting: london tube station and new york subway more mysterious videos from director/photographer karen collins in collaboration with ceft and company. the agency helped on the conception and production of the never underdressed digital advertising series. view all […]
film: nike master the elements fall winter “all condition” running collection film
film and still production for nike’s ACG – all condition apparel video below produced in NY by ceft and company – press play for video to begin for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel […]
Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosités by david lynch, director of mulholland drive. le cabinet de curiosités by jean nouvel, winner of the pritzker […]
PRODUCT/PACKAGE DESIGN: DOM PERIGNON LIMITED EDITION
dom perignon limited edition bottle and sleeve with a low tack, tear-off label, indicating the vintage data. the insulating metallic sleeve can be removed from the black anodized-steel base with the removal of the tear-off label and a gentle twist. the limited edition bottle comes with an elongated note card that elegantly drops upon the removal of the […]
social media: donald pliner social media contest
the brand’s original shoe box pursuant to our agency philosophy that every touch point is an opportunity to engage the consumer into the DNA of the brand, we embarked upon the “donald pliner art box” social media contest. turning a simple disposable packaging item into a brand message, and giving it a post consumer “afterlife”. […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions were conducted with their […]
advertising: adore spring / summer campaign featuring josephine skriver
on set with photographer lachlan bailey print and outdoor campaign for adore photographed by lachlan bailey featuring model josephine skriver. view all work for adore.
Film: “the double” featuring helena christensen for VS magazine
a film about winning and losing, love and lust, and the mysterious contents of a woman’s handbag. ceft and company has collaborated with various photographers and magazines in the past in the creation of editorial content, from numero homme in france, men’s club in japan, big magazine, soma and big report in US, doing bird […]
logo/identity: the california project
logo and identity design for the california project. the california project is one of several cross disciplinary creative efforts by brent haas. it seeks to create a series of limited production pieces that intend to question the relationship between man and object. the client asked ceft and company to create an identity that reflects this duality of […]