ceft and company collaborated with nike in the creation of an “etiquette book” aimed at audiences in UK during the london olympics. the collateral book that include the identity development work featured here was distributed amongst the athletes, as well as the press, and was revered as “one of the more impressive bits of printed […]
ceft and company
press: moet bubbly featured in adweek
moet bubbly featured in adweek. lvmh awards the moet and chandon bubbly campaign to ceft and company new york and its creative director, ucef hanjani…
press: whbm alter ego tv commercial featured in lucky magazine
“coco rocha has been cast by white house black market to bust some moves in previous seasons–but this time she’s not alone. well, okay–technically, she is. the brand’s fall 2012 campaign features the model in a pose-off against herself, wearing office-appropriate outfits on both sides of the battle…
press: creative director ucef hanjani at refinery 29
“refinery 29 magazines section “people and style” features ceft and company’s co founder and creative directer ucef hanjani along with other creative individuals like musician feist and model irina lazareanu. what are you hot for: “currently, i’m obsessed with my (twins) little tullia and vera, mastering erik satie’s trois gymnopédies on my…
collateral: nike metro featuring the works of ryan mcginley and hrafnhildur arnardottir
nike art collaboration with photographer ryan mcginley and icelandic artist shoppy a.k.a. hrafnhildur arnardottir during new york fashion week. poster image by artists/photographer: ryan mcginley this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. icelandic artist shoppy a.k.a. hrafnhildur arnardottir created elaborate, bold yet feminine work for […]
collateral: nike revolution inside lookbook and press kit
the lookbook designed for nike was titled “revolution inside” which refers to nike’s revolutionary structural technology inside their form-fitting women’s top. this technology stabilizes the body, offering excellent support and minimized bounce. the art direction and design, not unlike nike’s technology, was based on function first. the CD containing media and information was placed front […]
press: oh-so-coco features whbm’s a musical odyssey
“if you were watching tv yesterday, you may have caught the premiere of my new whbm commercial. quite a few people did, and i was so happy to receive such encouraging feedback!” “yes I did all my own stunts and still have the bruises to prove it!” “white house black market asked me to tap dance for their next tv campaign…
product/package design: body fragrance packaging design for revlon’s iconic brand charlie
iconic charlie red… one of the original scents launched by revlon here in its new “wisp design” packaging. charlie is one of revlon’s most iconic fragrance brands, which made waves upon its original launch back in 1973. ceft and company was engaged in an effort to update the brand image, starting with the product packaging. […]
logo/identity: supreme show-kit for new york fashion week
ceft and company new york collaborated with supreme model management in selection of model images, post production to create cohesive images out of disparate existing visuals, as well as the design and printing of the box and contents with in. view all work related to this project.
film: whbm a musical odyssey tv commercial by johan renck featuring coco rocha
the spot was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish […]
bts: whbm a musical odyssey featuring johan renck and coco rocha
ucef hanjani, creative director and founder of ceft and company with sandra ranke, sara ellison and director johan renck on set of the filming of “a musical odyssey”. director johan renck. view all work related to this project.
bts: whbm a musical odyssey from coco rocha’s tap rehersal
the amazing coco rocha rehearses with choreographer ryan kasprzak for the WHBM TV commercial directed by swedish director johan renck for ceft and company. the commercial was launched monday february 20th on network television and cable; including such channels and programs as ABC, access hollywood, extra, bravo and E!. see coco’s post on her site. […]
advertising: adore fashion campaign featuring model kate b
adore print and outdoor advertising campaign with model kate b from next models. view all work for adore.
advertising: donald pliner “the art of fun” f/w campaign Video
donald pliner menswear brand video “the art of fun” F/W video – bts ceft and company new york has brought “the art of fun” to life once again for fall winter. this time, introducing the pliner brands latest designs through a playful video in an artistic gallery setting. inspiration from the unique brands latest designs […]
press: vogue japan features ceft and company founder’s family
“ceft and company’s creative director ucef hanjani’s photographer wife karen collins and their two beautiful twins featured in japanese vogue in an article focusing on children’s fashion. view all work for karen collins…”
advertising: fashion campaign for danish designer camilla staerk
danish designer camilla staerk. limited edition rug by camilla staerk. the latest advertisement for camilla staerk by ceft and company.
press: nike spsu featured in freshness mag
“putting other models to shame with their pseudo hops and jumps, some of the world’s top female athletes literally flip and soar for nike women’s spring/summer 2013 lookbook wearing the brand’s latest line of hi-tech gear inspired by superhuman abilities, some of nike’s own superwomen…
news: e-comm powerhouse net-a-porter engages ceft and company
we are excited to be collaborating with the company that turned fashion on its head. what could net-a-porter do for beauty? stay tuned for more to come. view all work related to this project.
press: nars cosmetics “makeup your mind” new york launch party
topaz page-green. francois nars, american vogue editor grace coddington and calvin klein. francois nars and martha stewart. fashion icons, celebrities and friends graced NARS with their appearance on this big day. here are a few images from the launch party, held at cedar lake contemporary ballet theater in new york for the launch of “makeup […]
press: nike work featured in pie books
“successful PR requires a great PR tool that is worthy of talking about” the above mask was created by ceft and company as a PR tool for nike during the launch of their warrior campaign. one hundred masks were produced complete with custom steel cases containing one of the numbered masks, a sample of the pro performance apparel,…
mobile app: nike supernatural women ipad app development
the digital book for nike functioned as an animated turn-page booklet with social media features. the HTML4 version of the campaign could be viewed on iOS devices. the full-screen feature placed the image front-and-center with functionality appearing as a hidden bar at the base. the ipad version utilizes images and film clips from […]
advertising: japan’s premier brand TOTO in designer bathrooms
ceft and company partnered with japan’s premier brand in designer bathrooms, toto, for their communication needs. the project included product book designs, print visual art direction and photo shoot coordination. the visual campaign above included set ideation, design and production. toto products are used in premier hotels across the globe, from w hotels to four […]
film: nike be free campaign and imagery created by ceft and company
conceived and produced by ceft and company “when concept and imagery connect with a product, it produces advertising genius.” – s.garcia of graphic optimism. “throughout their lives, women are confined within spaces, garments and shoes that restrict the body’s natural movement. nike has created women’s training apparel and footwear that is lightweight and breathable, with […]
mobile app: nike be free ipad/iphone app development
the two iphone and ipad apps were developed for nike by ceft and company to showcase the SS2011 line up and technology in an entertaining, informative and yet emotional manner. in addition, a limited number of ipads were customized and programmed by ceft and company to be shared with key editors around the globe. that […]