ceft and company, a creative agency collaborated with nike recently to launch a hardbound book which is inspired by the 1950’s etiquette book. the models hannah holman and yuri pleskun are featured and their color photographs are captured by max farago with the help of creative director ucef hanjani…
ceft and company
identity/naming: Spaceprojekt
identity and logo design for spaceprojekt. view all work related to this project.
content creation: spaceprojekt spacescent 01
the fragrance launched by brainchild brent haas; the founder of spaceprojekt and a great supporter of various good causes. the fragrance was conceived as the brainchild of brent haas, founder of spaceprojekt and a commited supporter of charitable causes. the launch of spacescent led to a slew of press articles and created a lot of […]
collateral: spaceprojekt
collateral designed for spaceprojekt. view all work related to this project.
strategy/positioning: tory burch luxury fragrance
ceft and company engages with estee lauder in the positioning and launch plan for tory burch fragrances. the task was to create a multifaceted approach that conjures a sense of attainable luxury for every facet of ones’ life. the three phase plan was to be followed by a signature “everyday” fragrance in conjunction with an […]
logo/identity: ceft and company teams up with h&m for global holiday campaign
ceft and company and h&m team up for a global holiday campaign including in-store and social media aspects. the identification campaign featured the ideal of color your world, in which patrons would be encouraged to color their own tags, shopping bags and aspects on the website by number and color of their choosing. the project was […]
advertising: hennessy cognac campaign 1
“wants a commitment. wants a creme brulee. appropriately complex. hennessy cognac.” “loves oliver. loves oliver. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged cognac such as hennessy. the visual advertising campaign revolved around social settings that also embodied complex […]
content creation: henri the renowned partner/doorman at the cielo club in NYC for style check – the moet & chandon radio program created by ceft and company new york
teaser – henri, the renowned partenr/doorman at cielo club in NYC for style check the moet & chandon radio program henri, the renowned partenr/doorman of cielo club in NYC for style check the moet & chandon radio program “style check” heads to cielo club in the meatpacking district of new […]
content creation: designers behind blue marlin line for style check – the moet & chandon radio program created by ceft and company new york
teaser – designers behind blue marlin line for style check the moet & chandon radio program designers behind blue marlin line for style check the moet & chandon radio program “style check” heads to the west coast to meet up with mira and eric, the designers behind the blue marlin clothing line. […]
content creation: legendary DJ Cypha sounds for Style Check – the moet & chandon Radio program created by ceft and company new york
teaser – legendary DJ cypha sounds for style check the moet & chandon radio program legendary DJ cypha sounds for style check the moet & chandon radio program “style check” catches up with globe trotter DJ cypha sounds over a glass of moet nectar to talk about the girls, the […]
advertising: aliph’s jawbone ad extensions
ceft and company engaged with jawbone on an extraordinary advertising campaign. this version of the ad was one of the special executions created for use in key publications in the UK, france and the US. the idea was to create alternative solutions to the main campaign that were customized for certain publications. jawbone is a product […]
digital: Jawbone website using visuals from the campaign
the visuals created by ceft and company for jawbone were used on the website, as well as in their advertising and in-store campaigns in order to create synergy and consistency. view all work related to this project.
print: nike white label lookbook with terry richardson
this series was the first set of nike sponsored shoots with photographer terry richardson. the effort was targeted especially towards opinion leaders within the US; those who appreciate innovative designs that first and foremost are functional, but also happen to be stylish and chic. the focus was to create visuals that were appropriate for the […]
bts: on set with terry richardsonn for nike
terry richardson requires a massage after every shot, as holding his very large camera can be fatiguing. terry was a great pleasure to work with, both for us and for our clients. creative director ucef hanjani had this to say about terry richardson, “terry is truly one of the very few people who can create […]
collateral: nike speed photo shoot and book design
ceft and company created and barnaby roper photographed this booklet to hand out to key press contacts and influential stylists in the united states. the lookbook was art directed and produced by ceft and company, with photographs by barnaby roper which were shot in new york under the creative direction of ucef hanjani. view all work […]
film: creative director ucef hanjani discusses the choice of photographer for the ferragamo campaign
one of the many images created for salvatore ferragamo ucef hanjani on choosing glen luchford on the set of salvatore ferragamo campaign shoot in france at le château de voisins. here is a short clip with ucef hanjani explaining why choosing glen luchford was such a key aspect […]
advertising: salvatore ferragamo campaign as it appeared in american vogue
view all work related to this project.
bts: kose SKNY haircare from the stephen knoll shoot
director steven mead and producer holly hartley founder of SKNY stephen knoll and model courtney herron kose executives hideto hokao and tatsuo kannami stills from behind the scene of the print and tv shoot with stephen knoll, director steven mead and photographer j.jordan. in this particular execution of the brand-story we see our model, courtney, […]
collateral: seed
ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. award winning identity design: the circular (seed) motif was used throughout the identity work and the finished pieces received gold at the graphis international annual awards. the circular die-cut motif reveals the seed logo, once it […]
press: big magazine in the weekend edition
ceft and company was commissioned to create an entire issue of big magazine, the prestigious art & design and fashion magazine that collaborates with the best creative talent globally. previous issues were designed by creative giants such as, peter saville, marc atlan, david carson, doug lloyd (lloyd and co), swillingham & spalding…
editorial: BIG magazine las vegas issue
issue #53 of big is a cultural and geographical journey into the ultimate city of excess. cover photograph by guido mocofico. ceft and company was commissioned to create an entire issue of big magazine, the prestigious art & design and fashion magazine that collaborates with the best creative talent globally. previous issues were designed by […]
advertising: bus shelters for San Francisco AIDS foundation program NXCH
“sharing (referring to needles) can kill you” – NXCH 888-48 YOUTH. “used ones (referring to needles) can’t be trusted” – NXCH 888-48 YOUTH. “is your rig (referring to needle/gear) new?” – NXCH 888-48 YOUTH. “always use new works” – NXCH 888-48 YOUTH. these ads were created under the art direction of ucef hanjani for the […]
collateral: t-shirts for san francisco AIDS foundation program NXCH
NXCH SFAF instructional t-shirt on the inside of the t-shirt, printed upside down, so it can read, right side up, when folded… the instructions stated: “1- WATER RINSE 2-3 TIMES: draw clean water into the syringe. shake the syringe and squirt the water out completely. repeat this at least 2-3 times to remove any […]
advertising: wild postings for San francisco AIDS foundation program NXCH
be selfish – NXCH 888-48 YOUTH. this was a direct message for those being pressured to do drugs to accompany their friends, or worse share a needle which can ultimately transfer an array of diseases… death is not an option – NXCH 888-48 YOUTH. share this with someone you love – NXCH 888-48 YOUTH. “share” […]