STREETSIGN by sandy brown published in adweek discusses the NXCH program. “creating ads for the youth needle exchange project, run in part by the san francisco aids foundation, proved to be a tricky endeavor. needle exchange is legal for adults, but it becomes murky when it involves youths…
ceft and company
logo/identity: fuse project / yves behar
the identity for fuse project needed to convey a sense of process – the idea of creating synergy out of chaos. the lines take you from the chaotic process of creation, to the simplicity of a line, and finally, the company name: ‘fuse project’. the name, which is void of any excessive ornamentation, has even […]
case study: pepsi gatorade g-series pro product launch efforts tally near 120 million impressions in just a few weeks
ceft and company created this influencer event for pepsi’s g-series pro in new york for a select 75 guests; including those from the press elite, bloggers, and the world of professional sports. the agency turned georgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and […]
collateral: ohio 65 objects for the unsettled
there are few projects more fun than those for friends and family. ohio 65 is the brainchild of our dear friend brent haas, international hair stylist, founder of space project and ex-creative director of architects and heroes. ohio 65 was haas’ answer to the overcrowded and financially-polluted world of products. back to the basics with […]
press: nike considered featured on trashbag aesthetics
“on tuesday nike unveiled new plans to help mother earth. nike’s new nike considered design plan is to have all apparel, footwear, and sports equipment meet environmentally friendly standards for all footwear come 2011. the same goes for nike apparel by the year 2015, along with equipment by 2020…
press: nike considered featured on treehugger
“…because of its size and influence, any change that nike makes has enormous leverage in the rest of the marketplace. they set the standard that others follow….and implementing considered design into all their footwear, as is projected…will substantially reduce the volume of toxic solvent adhesives that factory workers and waterways have to cope with…
press: the daily green on nike considered
“…part of the process has been developing the in-house considered design index, which vogel said was organized around the principals of selecting ‘environmentally preferred materials,” receding waste, using less-toxic solvents and spurring innovation…
press: nike considered in freshness mag
“whether it be in the political arena, business circle, or social gathering, the current hot topic is to think green and how to implement these green ideas into our daily lives. so to reaffirm their commitment to the sustainability initiative, nike today debuted the company’s next major step in its evolution with nike considered design…
editorial: big magazine
big magazine, is the prestigious art & design and fashion magazine that collaborates with the best creative talent globally. previous issues were designed by creative giants such as, peter saville, marc atlan, david carson, doug lloyd (lloyd and co), swillingham & spalding. big magazine’s big report featured a series of spreads from elite global creatives […]
content creation: spaceprojekt spacescent 02
this was the travel companion of the original spaceprojekt scent 01 and its mammoth presence. ucef hanjani was at the time the creative consultant on spaceprojekt and recommended fuse project and yves behar to be commissioned to design the original bottle. the travel scent was sold online at spaceprojekt’s online store, as well as in […]
identity/naming: shootdigital
ceft and company engaged with shoot digital in the identity for their website, including the logo, colors, and fonts.
digital: interactive map for genyouth foundation website
an interactive map created by ceft and company new york for the genyouth foundation, a non profit organization fighting childhood obesity in the united states. click the button above to view full interactivity. view all work related to this project.
press: c’est du propre target e-tapes
while creative director at KBP, ucef hanjani (current creative director at ceft and company) concocted these beautiful and inventive campaigns for target…
advertising: nike soccer wild-posting campaign for event
invite for the nike event (front view) invite for the nike event (back view) nike: hackney marsch football/soccer nike: kaiser chiefs football/soccer nike: club parque football/soccer nike: cristiano ronaldo for li long football/soccer nike: cristiano ronaldo for diski football/soccer ceft and company collaboration on the colorful posters for nike’s global soccer campaign event. view all […]
film: whbm alter ego tv commercial featuring coco rocha vs. coco rocha
model coco rocha dance challenge with herself in this white house black market TV commercial following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by […]
press: nike be free in top 10 fashion films
nike: be free film by barnaby roper for ceft and company makes the cut on the “fashion film network” top 10 list of fashion films, losing the number 1 spot to lady gaga’s “born this way” video filmed by nick knight. the adidas’ 2nd place was surely a spoiler for us, but its interesting to note the romain gavras’ spot was created with a budget 32 times the funding of nike’s be free, mainly because the “be free” film was an add on to the print campaign in the final hours of production…
collateral: shootdigital
ceft and company created a give-away notebook for shootdigital that was different than most. the idea was to communicate shootdigitals services but find a way to insure that the sales-brochure doesn’t get discarded too quickly. that lead us to a “no-logo”, small and discreet, note-pad that was equivalent to something you would actually pay for, […]
digital: website design and development for seed
seed began as photography resource that introduced and fostered new and flourishing talent from around the world. ceft and company new york was commissioned to design and develop the website from naming and identity to design, and finally code and launch. the website was designed to be slick and simple with a powerful rotating engine […]
logo/identity: seed
ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. the collection of work created for seed by the agency received numerous awards, including the prestigious graphis gold award and was reprinted in publications in US, japan, and china. you can review the collateral work as […]
press: the alternative pick magazine features ceft and company new york
after more than 10 years, ucef hanjani just got tired of the heavy-handed bureaucracy of agency work and sought to build a high-end, luxury-driven creative office that provides a more personal, hands-on approach with clients…
awards: creative director ucef hanjani to judge the 2012 world luxury awards in monaco
the world luxury award honors companies and individuals responsible for creative excellence in luxury communication, awarding outstanding work of advertising, design, and multimedia. held in monte carlo, monaco, it is the only international awards program focused exclusively on the global luxury sector…
Protected: advertising: hennessy paradis
There is no excerpt because this is a protected post.
collateral: shirts designed and sold at spaceprojekt
various products designed by the agency for spaceprojekt store. view all work related to this project.
news: krug campaign wins a world luxury award
ceft and company’s campaign for LVMH’s exclusive krug champagne wins a gold at monaco’s world luxury awards…