for the spring/summer efforts on nike apparel, ceft and company engaged veteran french art photographer denis darzacq to create a series of magical and enigmatic images. the idea for the concept sparked from the apparel and the amazing technologies incorporated in the designs. it featured footwear that flexed and bent to simulate the feeling of […]
ceft and company
collateral: nike be free material designed and produced by ceft and company
the art folio consisting of specially ordered paper with rubberized coating and blind embossing with fabric spine and metal aglet, custom eyelet and cord closure. the art folio, unlike a typical booklet would open to reveal twelve 23″ x 16″ limited prints of french art photographer denis darzacq. insert detail of the front folio. the […]
product design: nike limited edition leather suede and rope tote bag designed and manufactured through ceft and company
custom made shoe leather bag for “nike free” laser etched nike logo on the thick base leather two-tone contrast stitching all around custom silk label created for the project custom initials hand painted on each of the bags – corresponding to each fashion editor the challenge was to design and create a seemingly unisex tote […]
product/package design: flow architech speakers and logo application
the modified logo in application, for use on material such as corian and other similar materials. you can view the work created for flow collateral and flow identity. view all work related to this project.
press: maria sharapova nike event invitation featured on design and design
ceft and company surpassed expectations with the invite for maria sharapova’s dinner announcing her professional relationship with nike. the physical invites were created to ensure they would be noticed, and were hand-delivered to key fashion editors in new york…
product design: 1906 genius water bottle
ceft and company designed the full product line for 1906 plant-based cbd drops and products, which includes this travel metal water bottle. the bottle was designed using the clean product language developed for 1906’s drop tins the bottle highlights 1906’s plant based ingredients used across all their cbd products ceft and company made sure to […]
press: target, one of the best spots according to adweek
“a man unloads empty tide containers from a compact car and places them at precise intervals on the road. next scene: the car, in racing mode, weaves in and out of the plastic bottle, which represent traffic pylons. graphic: ‘prices so low. you don’t have to hold back’.”
strategy/positioning: fan di fendi – the new fragrance by fendi
after the less-than-optimum results with the last fendi fragrance, palazzo, and the withdrawal of all fendi fragrances from the markets, fendi commissioned ceft and company new york on a positioning and strategy development for an entirely new signature fragrance. with the luxury world entering a new era, fendi turned to ceft and company with very […]
press: krug – unlock your treasures featured on adbrand
“just a great piece of art direction & copy direction. simple but well executed.” the ultimate celebrity campaign is one that is about the work and achievements that made the person a celebrity, not the mere facade or the physical self. this campaign created by ceft and company portrays each one of these amazing people through their work and passions in life…
digital: krug champagne ambassadors micro website – content and interviews
the interviews with krug ambassadors, including david lynch, jean nouvel, anjelica huston, gradon carter and buzz aldrin, were intended to be shared exclusively on the krug micro website. teasers and clips from the interviews were also used on social media and in teaser ads to direct traffic… here is a quick demo showing […]
logo/identity: krug cabinet de curiosites campaign
krug branding and identity for the cabinet de curiosites campaign ceft and company explored fonts, colors and techniques for the identity and logo development of luxury champagne brand krug and its campaign that the agency cast for and photographed and produced. the subsequent krug campaign created […]
press: LVMH awards luxury champagne krug to ceft and company featured on media week
“the LVMH-owned brand has appointed the boutique agency to create a global print advertising campaign, as well as a slew of campaign extensions from content-driven books and publications to cultural experiences in major cities in key markets…
press: LVMH awards elite champagne krug to ceft and company featured on brand republic
LVMH luxury champagne brand krug appoints new york agency ceft and company to create a global advertising campaign, featured on brand republic…
editorial: numéro hommes – men without women
editorial story art directed by ucef hanjani for numero homme paris. view all work for numero or alternatively view all archived editorial work.
events: nike shox yoga event in new york
space created for nike shox – private one on one yoga lessons with nike ambassadors in chelsea new york towels – candles and magnolias ceft and company designed and produced the space for a week long yoga event in new york sponsored by nike. view all work for events.
film: krug with graydon carter, david lynch, anjelica huston, buzz aldrin and jean nouvel
LVMH krug champagne – a lesson in luxury marketing le cabinet de curiosités short film includes interviews with director david lynch, editor-in-chief graydon carter, actress anjelica huston, astronaut buzz aldrin and pritzker prize winning architect jean nouvel. the film was created as part of the LVMH’s krug champagne communication effort and intended for use […]
press: lancôme posters featured on design and design
design and design is an online community dedicated to design, operated by other designers. this is what the industry aspires to and considers relevant. we are pleased to be featured and a part of that community…
product/package design: W hotel pillow sprays
clear your nose, clear your mind, clear your palate. tea-tree, lavender, eucalyptus, and mint scented pillow sprays, just one of the many supplemental product proposals presented during the positioning and branding assignment with W hotels by ceft and company. view all work for product / package design.
retail/space design: W Hotels engages ceft and company in a branding assignment
ceft and company has been commissioned by w hotels to work on branding and positioning for their hotels. the challenge for w arose with the saturation of the market by boutique hotels such as: the ian schrager company, andre balazs, and jt hospitality (thompson hotels) and the need for w to reassess its leadership position. […]
press: pr week united kingdom on krug champagne
the united kingdom’s prweek covers the awarding of lvmh’s krug champagne to ceft and company and its creative director ucef hanjani…
press: milk x magazine feature ceft and company plus interview with creative director ucef hanjani
“what is ceft and company… it’s a question we are still trying to put an answer to. ceft and company is an oddity of sorts. we are not a design studio or an ad agency. the best possible explanations were given to us by our client at dior, which were, “a dream lab” or “creative lab”…
press: nike london 2012 olympics etiquette book featured on psfk
“the olympic medal ceremony provides the ultimate stage for winning athletes to be celebrated for achievement in their respective sports….or so says nike in its latest piece of olympics marketing, a slightly tongue-in-cheek style guide for american athletes, which provides tips on how to wear the iconic brand’s apparel…
collateral: nike root packaging and collateral
nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today. custom-made resin box which carries the digital booklet inside. the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution […]
press: nike 2012 london olympics etiquette book gets dissected
“this is a beautiful 1950s-inspired etiquette book.” – creativity online “i couldn’t resist the way nike has referenced an old-fashioned etiquette book in this hardback bound lookbook showcasing their designs for the USA team’s medal stand looks.” – style bubble “the book offers…etiquette along with detailed fashion advice which suggests a subtle way, the art […]