timberland : cricket 21 years old – bird watcher films created for timberland in los angeles by ceft and company new york, intended for social / digital / outdoor and in-store purposes. always out there – be it in the city or the greater outdoors timberland […]
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content: double eleven sustainable wear studio photoshoot
images created for double eleven social channels, online marketing, ecom and seasonal look book. 1 day studio shoot photographed on fuji film by karen collins. view all work related to this project ceft and company worked closely with double eleven’s founder in the production […]
product design: kastel x ceft and company limited edition single piece super soft kid leather sneakers
one of the 3 color ways of the ceft x kastel single piece super soft kid leather limited edition sneaker “pencil holder hoop” can also hold other items the shoe pattern is designed so the only stitching visible is in the back – wrapping the entire leather piece around your […]
influencer: lululemon health and wellness everlux influencer social / instore / online
everlux is here everlux is lululemon’s fastest-drying, high-performance fabric designed for intense, sweaty workouts… imagine HIIT, spin, cross training or hyper trophy training. it features a unique dual-knit construction with a soft, brushed exterior and a cool, slick interior. it is highly breathable, four-way stretch, and provides medium-to-high compression for those muscles that need it. […]
advertising: timberland yellow boot classics
new take on the classic yellow boot asset creation and photo-shoot for timberland – featuring the yellow boot as timberland’s classic statement focusing on black and gold as the brand iconic color flags the fittest of the fittest of […]
social media: lululemon health and wellness everlux influencer social / instore / online
on set for lululemon social campaign that included assets for instore and online. lululemon recognized early on that forging connections with fitness instructors, yoga teachers, and community leaders would yield enthusiastic brand ambassadors. those very ambassadors “…who in turn wear lululemon gear, post about it online, and become living […]
advertising: timberland FW campaign photoshoot – out there
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
digital: double eleven sustainable wear now available at mr. porter
digital work for “double eleven” sustainable wear double eleven’s founder, nathan bogle is a familiar face in and well-acquainted with the fashion industry. he boasts a decades long career as a designer and one of the original co-founders of rag & bone. with his double eleven venture, the english native is utilizing his extensive knowledge […]
events: timberland greenstride nyc subway oasis event
a nyc subway station was transformed into an event space for timberland jon gray co-founder of ghetto gastro collective which supplied the special snacks at the timberland green stride event nature finds its way… podiums displayed the art work, showcasing raw materials used in the latest timberland sustainable boot designs ceft and company was brought […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions were conducted with their […]
strategy/positioning: joto sake for snowboarders
surely you have come in contact with sake. perhaps at your local sushi bar? or a japanese friends home? but sake is not for everyone or every occasion… or is it? joto sake, a U.S. based bespoke sake distributor, aims to introduce sake to a new, more active audience. research shows that […]
product design: wardements + ceft limited edition apparel collaboration
the “we are all illegal immigrants” hoodie for wardements by ceft and company. conception and design proposals for wardements f/w collection in consultation with designer ward stegerhoek. the line included a range of hoodies, jackets, parkas, beanies, sweaters and jumpers. wardements, the brain child of ward stegerhoek, is recognized for its witty street mindset and […]
content: nike SB content creation and photo shoot
the nike content creation and photoshoot was art directed and produced by ceft and company for nike. the agency collaborates with the top talents in NY and worldwide to bring the most relevant material to every brand. view all work related to this project.
film: pepsi world cup viral spot with landon donovan of the u.s. dream team
landon donavan of the LA galaxy and the US national team what is GSP? GSP stands for “gatorade series pro” a sports drinks exclusively available to pro athletes here’s a look at an interview with landon donovan, of the LA galaxy and the US national team, where the biggest challenge posted was in persistence […]
events: pepsi gatorade g-series pro launches event in new york city for athletes and influencers
the event and other efforts gathered 119 million impressions, 81 million of them just from the one night new york event design and produced by ceft and company. ceft and company created this influencer event in new york for a select 75 guests – from the press elite, bloggers, and the world of professional sports. […]
print: nike white label lookbook with terry richardson
this series was the first set of nike sponsored shoots with photographer terry richardson. the effort was targeted especially towards opinion leaders within the US; those who appreciate innovative designs that first and foremost are functional, but also happen to be stylish and chic. the focus was to create visuals that were appropriate for the […]