choreographer jamie king (madonna, michael jackson, prince) created the nike dance routine, to help launch nike rockstar workout. the event took place at DIA art center in new york. location, design and production by: ceft and company new york. view all work related to this project.
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editorial: nike rockstar story for doing bird
creatively directed by ucef hanjani, photography: karen collins, stylist: leslie lessin, set design: ceft and company, model: inguna butane, for nike, published in doing bird magazine. view all work related to this project or alternatively view all archived editorial work.
bts: nike rockstar – smart ways to maximize efforts for doing bird magazine
fashion photographer karen collins was commissioned by ceft and company to photograph a story staged at the nike event venue designed by the agency. the story ran in the alternative fashion publication “doing bird” and mixed in vintage couture with nike’s latest dancewear. this was a smart way to maximize efforts in the announcement of […]
collateral: nike speed photo shoot and book design
ceft and company created and barnaby roper photographed this booklet to hand out to key press contacts and influential stylists in the united states. the lookbook was art directed and produced by ceft and company, with photographs by barnaby roper which were shot in new york under the creative direction of ucef hanjani. view all work […]
events: nike the genealogy of speed – olympics event design and production in new york city
the speed event was held in new york city for nike’s launch of their olympic speed suits. ceft and company was engaged in the art direction and design of the event space at the ace gallery located on hudson street. all the lighting, cabinetry and furnishings were custom designed and built. the show included commissioned […]
press: nike considered featured on trashbag aesthetics
“on tuesday nike unveiled new plans to help mother earth. nike’s new nike considered design plan is to have all apparel, footwear, and sports equipment meet environmentally friendly standards for all footwear come 2011. the same goes for nike apparel by the year 2015, along with equipment by 2020…
press: the daily green on nike considered
“…part of the process has been developing the in-house considered design index, which vogel said was organized around the principals of selecting ‘environmentally preferred materials,” receding waste, using less-toxic solvents and spurring innovation…
press: nike considered in freshness mag
“whether it be in the political arena, business circle, or social gathering, the current hot topic is to think green and how to implement these green ideas into our daily lives. so to reaffirm their commitment to the sustainability initiative, nike today debuted the company’s next major step in its evolution with nike considered design…
advertising: nike soccer wild-posting campaign for event
invite for the nike event (front view) invite for the nike event (back view) nike: hackney marsch football/soccer nike: kaiser chiefs football/soccer nike: club parque football/soccer nike: cristiano ronaldo for li long football/soccer nike: cristiano ronaldo for diski football/soccer ceft and company collaboration on the colorful posters for nike’s global soccer campaign event. view all […]
press: nike be free in top 10 fashion films
nike: be free film by barnaby roper for ceft and company makes the cut on the “fashion film network” top 10 list of fashion films, losing the number 1 spot to lady gaga’s “born this way” video filmed by nick knight. the adidas’ 2nd place was surely a spoiler for us, but its interesting to note the romain gavras’ spot was created with a budget 32 times the funding of nike’s be free, mainly because the “be free” film was an add on to the print campaign in the final hours of production…
press: nike warriors results
an edited clip of some of the coverage and news on the nike warriors effort. the above mask was created by ceft and company as a PR tool for nike during the launch of nike’s warrior campaign. one hundred masks were produced…