a nyc subway station was transformed into an event space for timberland jon gray co-founder of ghetto gastro collective which supplied the special snacks at the timberland green stride event nature finds its way… podiums displayed the art work, showcasing raw materials used in the latest timberland sustainable boot designs ceft and company was brought […]
NIKE
film: nike master the elements fall winter “all condition” running collection film
film and still production for nikes ACG – all condition apparel video below produced in NY by ceft and company – press play for video to begin for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel […]
event design and production: compilation video
view the full ice sculpture installation here. this compilation of our work includes a few of ceft and company’s collaborations with nike, LVMH, pepsi, nars along with other international brands. the diversity in each production or event is as eclectic as the challenges we were presented with. if there is an overarching sense of “style” […]
events: nike soccer event in new york city
“…the world of football, one pitch at a time. those touched by the sport know what elevates them from the rest. it is the passion they bring to the pitch or street each day from manchester to buenos aires, from soweto to brooklyn, nike has found inspiration in the most soulful elements of the world’s […]
editorial: STREETWISE
fashion and football fans unite in this story photographed by photographer russ flatt and art directed by ucef hanjani. ironically this was the story that started our collaborations with nike. view all work for editorial / art direction.
digital: nike supernatural women lookbook
here is ceft and company’s latest installment for nike, in collaboration with photography duo, santiago and mauricio sierra and styled by tom van dorpe. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come […]
print: nike – the architecture of the body in motion
“mathematicians do not deal in objects, but in relations between objects; thus, they are free to replace some objects by others so lone as the relations remain unchanged. content to them is irrelevant; they are interested in form only.” -henri poincare in collaboration with nike, ceft and company helped create the platform, visuals and the […]
press: nike spsu features in v magazine
from the game-changing studio wrap to the sportswear pinnacle collection, the nike women’s spring/summer 2013 look book can compete. these sophisticated new silhouettes featured on nike’s superhumans, including US track and field champion allyson felix and US women’s soccer star alex morgan. under the creative direction of ucef hanjani from creative agency ceft and company, shot by santiago and mauricio and styled by V magazine’s own tom van dorpe, the nike women’s spring/summer 2013 look book is innovative, functional and a little avant-garde. view all work related to this…
Digital: nike supernatural women: animated book featuring alex morgan, paola espinosa and allyson felix
animation of ceft and company’s digital book for nike, in collaboration with photography duo, santiago and mauricio sierra. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and stimulating experience in the art of […]
press: nike supernatural spring/summer lookbook starring allyson felix featured in the huffington post
nike microsite and its content created by ceft and company new york “nike is taking its apparel to a whole new level! the athletic wear mega brand has released a high-flying collection of images for its women’s spring/summer 2013 lookbook with help from one of our favorite olympic athletes, allyson felix, along with fellow olympians–alex morgan and paola espinosa. the ladies, who nike refers to as “superhumans,” displayed their world class athleticism and style by leaping, soaring, jumping and bending in a range of the brand’s newest threads. and “soaring” is a pretty accurate way to describe allyson’s career. not only did the 27-year-old track and field sprinter add two olympic gold…
press: nike 2012 london olympics etiquette book gets dissected
“this is a beautiful 1950s-inspired etiquette book.” – creativity online “i couldn’t resist the way nike has referenced an old-fashioned etiquette book in this hardback bound lookbook showcasing their designs for the USA team’s medal stand looks.” – style bubble “the book offers…etiquette along with detailed fashion advice which suggests a subtle way, the art […]
press: nike be free in top 10 fashion films
nike: be free film by barnaby roper for ceft and company makes the cut on the “fashion film network” top 10 list of fashion films, losing the number 1 spot to lady gaga’s “born this way” video filmed by nick knight.
bts: on set with photographer max farago for nike 2012 london olympics
hannah holman in US flag scarf. photographer max farago (purple magazine) was commissioned for the visual language. ceft and company creative director ucef hanjani with nigel powell and nate tobecksen of nike. yuri pleskun in between takes. on set for our latest collaboration with nike – a 50’s inspired etiquette book intended for the press […]
press: nike london olympics etiquette book featured on limite magazine
“winning is good, but looking good as you win is kinda important too. nike released this tongue-in-cheek style guide for american athletes, which provides tips on how to wear the brand’s apparel during appearances on the medal stand or around the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company, is a throwback to earlier handbooks that doled out fashion advice alongside proper etiquette and conduct. the book’s chapters feature line illustrations accompanied by slightly over the top prose, as well as the color photography of max farago, providing detailed instructions on everything from how to avoid unsightly t-shirt creep from beneath your team…
news: ceft and company engages in nike project for the 2012 london olympics
the iconic flyknit racer is one of nike’s most eco-friendly products to date. featuring designs by HTM, it utilizes a technology incorporating fibers and yarns in strategic positions to create a featherweight second skin for runners. ceft and company new york will be involved in the creation of visuals and material for the 2012 london […]
mobile app: nike supernatural women iPad app development
the digital book for nike functioned as an animated turn-page booklet with social media features. the HTML4 version of the campaign could be viewed on iOS devices. the full-screen feature placed the image front-and-center with functionality appearing as a hidden bar at the base. info button at the bottom left revels specs on the apparel, as well […]