ceft and company begins work on revlon’s historic brand “charlie”, in an effort to revive the iconic line that introduced charlie’s angel shelley hack, and the embodiment of a modern woman in their 1970’s advertisements. the project will engage the new york agency in market assessment and repositioning along with product redesign, scent creation, distribution […]
Archive
branding/naming/copy writing: tone, language and attitude for revlon charlie chic
brand tone, language and attitude for charlie revlon each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — […]
product/package design: comme des garcons perfume for the synthetic series
“…to design for any brand, one should first and foremost understand and know the brand intimately.” – ucef hanjani ceft and company creative director. rei kawakubo and her company, commes des garçon, have fiercely challenged convention at every turn. their “products” bear almost no relation to those of other designers, and are almost never influenced […]
collateral: nike metro featuring the works of ryan mcginley and hrafnhildur arnardottir
nike art collaboration with photographer ryan mcginley and icelandic artist shoppy a.k.a. hrafnhildur arnardottir during new york fashion week. poster image by artists/photographer: ryan mcginley this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. icelandic artist shoppy a.k.a. hrafnhildur arnardottir created elaborate, bold yet feminine work for […]
collateral: nike revolution inside lookbook and press kit
the lookbook designed for nike was titled “revolution inside” which refers to nike’s revolutionary structural technology inside their form-fitting women’s top. this technology stabilizes the body, offering excellent support and minimized bounce. the art direction and design, not unlike nike’s technology, was based on function first. the CD containing media and information was placed front […]
advertising: lancôme color design lipstick campaign
this ad was art directed by ucef hanjani and shot with model daria werbowy and norwegian photographer solve sundsbo in london. the cosmetic advertisement focuses on the power that the range of color brings to its user; the domino effect. this idea not only showcases the range of colors in lancome’s lipsticks, but also injects […]
bts: on set with photographer max farago for nike london olympics
hannah holman in US flag scarf. photographer max farago (purple magazine) was commissioned for the visual language. ceft and company creative director ucef hanjani with nigel powell and nate tobecksen of nike. yuri pleskun in between takes. on set for our latest collaboration with nike – a 50’s inspired etiquette book intended for the press […]
product/package design: body fragrance packaging design for revlon’s iconic brand charlie
iconic charlie red… one of the original scents launched by revlon here in its new “wisp design” packaging. charlie is one of revlon’s most iconic fragrance brands, which made waves upon its original launch back in 1973. ceft and company was engaged in an effort to update the brand image, starting with the product packaging. […]
editorial: Skywalkers Mathias Kessler
editorial story by ceft and company new york and art direction by ucef hanjani. photographed by mathias kessler, styled by lisa mosko. view all work for editorial / art direction.
advertising: lancôme collaboration with 133 lux paris
“133 lux paris” engages ceft and company on a collaboration for the global launch of lancôme cosmetics advertising. this collaboration utilizes ceft and company as a new york based agency, thus allowing a transatlantic point of view on this international beauty and fragrance giant. the print campaigns will be art directed by 133 lux and ceft […]
social media: citizen nars, nars cosmetics social media campaign
“this is a wikipedia of makeup, created by individuals around the globe, and brought to you by NARS cosmetics. what cosmetic brand would not want to own that?” – ucef hanjani, creative director of ceft and company. this is a call to all citizens of the world. all contribution to citizen nars are submitted via […]
editorial: sleek magazine private or public issue
cover for sleek magazine. ceft and company’s creative director, ucef hanjani, art directed this editorial for sleek magazine. the concept behind this editorial is private versus public, what goes on in the head and what comes out. photographed by karen collins, art direction by ucef hanjani. view […]
logo/identity: supreme show-kit for new york fashion week
ceft and company new york collaborated with supreme model management in selection of model images, post production to create cohesive images out of disparate existing visuals, as well as the design and printing of the box and contents with in. view all work related to this project.
logo/identity: charlie logo and identity development
as part of a broader re-branding effort for revlon’s historic brand, charlie, ceft and company created an updated version of the brand iconic logo and identity. view all work related to this project.
collateral: WARDEMENTS deck of cards
designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]
advertising: clinique campaign presentation – as individual as you are
finger print for lipstick – as individual as you are. this campaign for clinique, under the direction of ceft and company’s creative director, ucef hanjani, for jwt, was presented in 2004. the direction of this campaign was the premise of the shift in clinique’s communication efforts in recent years. clinique’s initial request, based on our […]
LOGO/IDENTITY: RESSAN MUSIC
logo and identity development for our musician friend ressan color palette for ressan identity ressan logo icon created from repeating string-instrument-shapes referencing a 45rpm vinyl record. guitar picks sporting the ressan logo icon in brand colors; for the band use as well as promo giveaways. ressan vinyl stickers. promo items (phone cases) for the tour. […]
strategy/positioning: clinique
ceft and company collaborates with jwt on a brand consulting project with clinique cosmetics. view all work for clinique.
film: whbm a musical odyssey tv commercial by johan renck featuring coco rocha
the spot was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish […]
bts: whbm a musical odyssey featuring johan renck and coco rocha
ucef hanjani, creative director and founder of ceft and company with sandra ranke, sara ellison and director johan renck on set of the filming of “a musical odyssey”. director johan renck. view all work related to this project.
bts: whbm a musical odyssey from coco rocha’s tap rehersal
the amazing coco rocha rehearses with choreographer ryan kasprzak for the WHBM TV commercial directed by swedish director johan renck for ceft and company. the commercial was launched monday february 20th on network television and cable; including such channels and programs as ABC, access hollywood, extra, bravo and E!. see coco’s post on her site. […]
advertising: adore fashion campaign featuring model kate b
adore print and outdoor advertising campaign with model kate b from next models. view all work for adore.
product/packaging design: revlon charlie peach passion
peach passion limited edition body spray packaging design by ceft and company for revlon charlie for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors and scents… however the time came to create a […]
identity/naming: Nike Root
branding and naming by ceft and company new york. “nike root” was created for nike inc. as the entity that included the core executives from nike stationed across the world. the root program connected them all and focused on a singular message rooted in nikes DNA. the custom made nike root […]