“the art of fun” is back with S/S season three… a summer afternoon in the garden… this years spring /summer designs incorporated lush colors and playful tropical patterns which influenced the setting of the campaign. model susanne knipper from the society management feeding our golden birds… sneaking in on our guy was a friendly, but […]
Art / Fashion: Archive
digital: nike supernatural women lookbook
here is ceft and company’s latest installment for nike, in collaboration with photography duo, santiago and mauricio sierra and styled by tom van dorpe. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come […]
Product/Package design: le labo scented candles for ceft and company
scented as no other candle can be, by fabrice penot of le labo fragrances. featuring a soft matte rubber dipped glass base, used to stabilize the candles. soft-touch packaging labels hand-pressed in pure silver inks that are individually numbered. in collaboration with our good friends at le labo fragrances, we’re proud to share the final […]
editorial: anti-portraits based on flemish master paintings
anti-portrait story photographed by karen collins styling by rushka bergman art directed by ucef hanjani this editorial story under the creative direction of ucef hanjani with photographer karen collins was based on flemish master paintings, including dutch painter jan vermeer. the story demonstrates an adept play on the meaning of identity and subject matter in […]
collateral: legion paper’s designer paper sample book
legion paper is one the largest and most prestigious paper manufacturers in the world with mills in over 16 countries and over 3,000 paper options. the sample kit designed by ceft and company for legion was ‘engineered’ to allow flexibility and customization. a single folded booklet that can be tailored to any potential clients needs. […]
Advertising: adore fall / winter featuring model saara sihvonen
the print and digital display airport advertising campaign featuring model saara sihvonen for luxury japanese fashion brand adore. view all work for adore.
collateral: radio dreams film poster design for butimar productions
film promotional poster intended for the international film festival circuit. promotional film poster for radio dreams. butimar productions is a nonprofit art organization dedicated to making world-class documentary/feature films. the organization has received numerous international awards for its work, many of which were selected for screenings at the the san francisco international film festival, rotterdam […]
collateral: supreme models special fashion week ss package design and production
all cards, carefully hand-wrapped in a white soft ribbon, prepare the expectation of the one who discloses it. excerpts from models.com – of the minute: “the new team at supreme was handed, earlier this year an abrupt and challenging task, which was to re-imagine one of the most extremely creative brands in modeling. their response […]
product/package design: moda operandi
ribbon and drawer shoe box magnetic base makes the boxes stackable and stable shopping bags. jewelry or accessory box. jewelry bag. luxury wooden hangers. logo and identity design. logo-marked monogrammed packing tissue. fabric garment bags with monogram and leather zipper accent tabs. boxes and packaging design. press kit and identity folder. suede shoe cloth. […]
Identity: ASA north architects identity development and design
identity design and application to company vehicle, letterhead envelope and business card abort mission button randomizer membrane button design the website was designed according to the personality of the company and its willingness and desire to stand apart. you can see it in the link here. view all work for asa north.
product/package design: richemont – ralph lauren launch luxury watch collection
the ralph lauren watch and jewelry company announces the launch of its first collection of timepieces to be unveiled in january at the salon international de la haute horlogerie (SIHH) watch fair in geneva, switzerland. ceft and company is honored to be one of the only external agencies to work with ralph lauren in such […]
advertising: adore beauty campaign
the beauty campaign proposal for a current fashion client aimed at expanding the brand’s ready-to-wear fashion line. the campaign focuses on single and double page advertising inserts, using the ready-to-wear collection’s color palettes and design translated into make-up. view all work for adore.
collateral: richemont – ralph lauren stirrup timepiece announcement and press kit
ralph lauren and richemont embarked on the production of their premium luxury watches with the formation of the ralph lauren watch and jewelry company, S.A.R.L. based in geneva, switzerland. the joint enterprise was to rival the likes of patek philippe, audemars piguet, blancpain, breguet, jaeger-lecoultre, vacheron constantin, and rolex. with premium movements from jaeger-lecoultre in […]
fashion: ceft x wardements V-3d beanie at the v magazine pop-up event
wardements pop-up shop by V magazine presented by inez and vinoodh during new york fashion week friends, georgia fowler and alexandra agoston “see the world through wards eyes” the limited production ceft x wardements V-3d beanie along with wardements deck of playing cards designed by ceft and company exclusively for the event were on hand […]
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]
collateral: nike SB lookbook with terry richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
collateral: daruni book design and production for artist hadi tabatabai
cover and back of book design for hadi tabatabai’s limited edition book. 750 copies, hand numbered, with the first 50 signed by the artist himself. floor piece #5 – wood, thread, acrylic paint and plywood (3x). floor piece #3 – wood, thread and plywood (3x). wood and thread #2 – wood and thread on plywood. […]
collateral: nike joga bonito with photographer mark borthwick in play beautiful
the words “joga bonito” translate roughly into the “beautiful game” and it was first uttered by none other than brazilian legendary footballer pelé. with world cup approaching, nike commissioned ceft and company for the creation of this booklet, showcasing street players from around the world, often sporting their own nike apparel augmented with nike’s latest […]
product/package design: Viktor & Rolf
the additional color ranges were intended for potential “versioning” to follow the launch these are the agencies product and packaging design proposals for viktor & rolf fragrances, through l’oreal’s luxury division. the heavy resin molded outer shell was designed to resemble the classic tile works associated to historic baths, and allow the piece to blend […]
product/package design: fragrance prototype 4
the bottle is made of synthetic opaque dorian, with a machined wooden lid and a snap-lock mechanism. the actuator consists of a dual nozzle, allowing two different doses of fragrance at the push of a button. the actuator dips into the fragrance via two flexible plastic micro tubes at the left side of the vessel containing […]
advertising: more “never underdressed” london underground digital advertising
moving pictures: digital advertising – outdoor screens and on social media digital outdoor adverting: london tube station and new york subway director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne […]
collateral: good charlotte album cover sony BMG
american pop-punk band good charlotte’s engagement with ceft and company new york and their pursuit of completing the perfect album cover for “good morning revival ” for sony BMG.
Protected: advertising: dom perignon campaign proposal
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digital: nars cosmetics “makeup your mind” ipad optimized website
while not an ipad app, the NARS website (www.makeupyourmind.com) coding was done in a manner which allowed users to interact, view, vote and comment on the site using an ipad or smart device. the website, designed and produced by ceft and company new york, was the answer to NARS’s desire to broaden its audience and create […]