timberland : cricket 21 years old – bird watcher films created for timberland in los angeles by ceft and company new york, intended for social / digital / outdoor and in-store purposes. always out there – be it in the city or the greater outdoors timberland […]
Multinational
content: Vans and Vans OTW Photoshoot, branding and styling
we recall being told “the right attitude will get you everywhere” hi there… here is some of our latest works for vans… a california streetwear company many of us here, grew up with, and introduced to our kids. what we loved about vans was its inclusiveness and its laid-back attitude… vans heritage […]
social media: mackage luxury outerwear social media films
social marketing efforts for mackage – luxury outerwear the mackage water proof broden trench coat in black above and in white with celestial blue lining below a series of short clips showcasing the waterproof rain coat collection and the luxury wool jacket collection above mackage ceyla double-face wool […]
social media: lululemon everlux social instore online
on set for lululemon social campaign that included assets for instore and online. lululemon recognized early on that forging connections with fitness instructors, yoga teachers, and community leaders would yield enthusiastic brand ambassadors. those very ambassadors “…who in turn wear lululemon gear, post about it online, and become living […]
press: refinery29 features our nars social media campaign
“there’s all this hubbub about the new NARS book and its interactive website makeup your mind. the very cool creative team at ceft and company did the design and production. and sure, we love that everyone can get in on trying out the looks françois nars created for the just-released “how-to tome”, makeup your mind: express yourself, but what we’re really psyched about is…”
Events: nike us open event in new york city with serena williams
the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ […]
digital: timberland interactive virtual showroom space
creative supervision on timberland’s new interactive virtual showroom using photography and casting directed by ceft and company “look back to move forward” a private virtual experience reserved for international partners and buyers… with safety being a priority through the pandemic, partners and buyers were able to view the latest collections from the comfort of their […]
film: Target TV Spot – Mini Cooper Obstacle Course
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was […]
film: nike master the elements fall winter “all condition” running collection film
film and still production for nike’s ACG – all condition apparel video below produced in NY by ceft and company – press play for video to begin for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel […]
advertising: salvatore ferragamo campaign by glen luchford
art direction : ucef hanjani, ceft and company new york for ferragamo. here are four of approximately a dozen executions created for salvatore ferragamo’s global campaign. the campaign was art-directed by ceft and company’s creative director, ucef hanjani, and photographed by filmmaker and photographer […]
Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
graydon carter le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosites micro-site where you can learn more about the cuvees, krug’s history, upcoming events, and hear the ambassadors one-by-one, explaining why they selected the […]
product/package design: revlon’s charlie fragrance limited edition packaging proposal for relaunch
to revitalize revlon’s iconic fragrance brand, charlie, ceft and company proposed going back to the brand’s fragrance DNA and partnering up with a renowned fragrance designer to bring credibility back to the brand. the launch would begin with the creation of a limited edition perfume in order to generate press, and eventually use as guide […]
social media: net-a-porter turning the world of beauty on its head social media campaign and its results
“turning the world of beauty on its head” above: 3 gravity defying posts by @portermagazine @carlossoare and @karencollisnphoto form 100’s of initial posts form the day of the event that resulted in multi-million “earned impressions” on top social channels net-a-porter engaged ceft and company to assist in their anniversary event […]
case study: people and press visit NARS “make up your mind” micro site
ceft and company engages on an exclusive fashion week social media contest with NARS cosmetic for the launch of NARS “make up your mind” make-up tutorial instructional book the interactive social media site, makeup your mind, was based on the instructional beauty bible by francois NARS with the same title. the micro site’s main purpose […]
retail/space design: W Hotels engages ceft and company in a branding assignment
ceft and company has been commissioned by w hotels to work on branding and positioning for their hotels. the challenge for w arose with the saturation of the market by boutique hotels such as: the ian schrager company, andre balazs, and jt hospitality (thompson hotels) and the need for w to reassess its leadership position. […]
film: PEPSI world cup viral spot with landon donovan of the u.s. dream team
landon donavan of the LA galaxy and the US national team what is GSP? GSP stands for “gatorade series pro” a sports drinks exclusively available to pro athletes here’s a look at an interview with landon donovan, of the LA galaxy and the US national team, where the biggest challenge posted was in persistence […]
advertising: hennessy cognac campaign 2
“tomboy. appropriately complex. hennessy cognac.” “vegetarian. man-eater. appropriately complex. hennessy cognac.” third page media inserts (above left) accompanied key ads with appropriate cocktail recipes to encourage experimentation “matchmaker. divorce attorney. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged […]