new take on the classic yellow boot asset creation and photo-shoot for timberland – featuring the yellow boot as timberland’s classic statement focusing on black and gold as the brand iconic color flags the fittest of the fittest of […]
Multinational
social media: lululemon everlux social instore online
on set for lululemon social campaign that included assets for instore and online practice makes perfect short films for lululemon’s social media, showcasing everlux fabric collection. ceft and company’s latest production for lululemon, a sportswear brand specializing in innovative fabrics and construction techniques, […]
Events: nike us open event in new york city with serena williams
the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ […]
film: Target TV Spot – Mini Cooper Obstacle Course
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was […]
ADVERTISING: TIMBERLAND SS CAMPAIGN PHOTOSHOOT – OUT THERE
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
film: nike master the elements fall winter “all condition” running collection film
film and still production for nike’s ACG – all condition apparel video below produced in NY by ceft and company – press play for video to begin for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel […]
advertising: salvatore ferragamo campaign by glen luchford
art direction : ceft and company new york for ferragamo. above are two of approximately ten executions created for salvatore ferragamo’s global campaign. the campaign was art directed by ceft and company’s creative director ucef hanjani and shot by film buff and filmmaker/photographer glen luchford. the château-de-voisins just outside paris was chosen as the perfect […]
Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosités by david lynch, director of mulholland drive. le cabinet de curiosités by jean nouvel, winner of the pritzker […]
product/package design: revlon’s charlie fragrance limited edition packaging proposal for relaunch
to revitalize revlon’s iconic fragrance brand, charlie, ceft and company proposed going back to the brand’s fragrance DNA and partnering up with a renowned fragrance designer to bring credibility back to the brand. the launch would begin with the creation of a limited edition perfume in order to generate press, and eventually use as guide […]
film: target tv spot – swiffer ballerinas
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite […]
case study: people and press visit NARS “make up your mind” micro site
ceft and company engages on an exclusive fashion week social media contest with NARS cosmetic for the launch of NARS “make up your mind” make-up tutorial instructional book the interactive social media site, makeup your mind, was based on the instructional beauty bible by francois NARS with the same title. the micro site’s main purpose […]
retail/space design: W Hotels engages ceft and company in a branding assignment
ceft and company has been commissioned by w hotels to work on branding and positioning for their hotels. the challenge for w arose with the saturation of the market by boutique hotels such as: the ian schrager company, andre balazs, and jt hospitality (thompson hotels) and the need for w to reassess its leadership position. […]
advertising: target value print ads and outdoor billboards
“prices so low, you don’t have to hold back” under the creative direction of ucef hanjani, we created a campaign consisting of over 30 ads that showcased our client – target as well as their vendor partners by creating scenarios featuring quantities of the product being used in an unusual and non-traditional way. this benefitted […]
film: PEPSI world cup viral spot with landon donovan of the u.s. dream team
landon donavan of the LA galaxy and the US national team what is GSP? GSP stands for “gatorade series pro” a sports drinks exclusively available to pro athletes here’s a look at an interview with landon donovan, of the LA galaxy and the US national team, where the biggest challenge posted was in persistence […]
advertising: hennessy cognac campaign 2
“tomboy. appropriately complex. hennessy cognac.” “vegetarian. man-eater. appropriately complex. hennessy cognac.” third page media inserts (above left) accompanied key ads with appropriate cocktail recipes to encourage experimentation “matchmaker. divorce attorney. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged […]
advertising: hennessy cognac campaign 1
“wants a commitment. wants a creme brulee. appropriately complex. hennessy cognac.” “loves oliver. loves oliver. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged cognac such as hennessy. the visual advertising campaign revolved around social settings that also embodied complex […]