le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosités by david lynch, director of mulholland drive. le cabinet de curiosités by jean nouvel, winner of the pritzker prize for architecture. le cabinet de curiosités by anjelica huston, […]
Sauvage
PRODUCT/PACKAGE DESIGN: DOM PERIGNON LIMITED EDITION
dom perignon limited edition bottle and sleeve with a low tack, tear-off label, indicating the vintage data. the insulating metallic sleeve can be removed from the black anodized-steel base with the removal of the tear-off label and a gentle twist. the limited edition bottle comes with an elongated note card that elegantly drops upon the removal of the […]
strategy/positioning: joto sake for snowboarders
surely you have come in contact with sake. perhaps at your local sushi bar? or a japanese friends home? but sake is not for everyone or every occasion… or is it? joto sake, a U.S. based bespoke sake distributor, aims to introduce sake to a new, younger audience. research shows that between 2007 and […]
editorial: girl on wood – lingerie and accessories photoshoot
in this photoshoot for the erotica issue, creative director ucef hanjani selected minimal pieces in order to emphasize luxury in each shot. using skin to amplify the exclusively black accessories and lingerie pieces, the campaign/story was held together by the camera’s static point of view and the reappearing untreated-block of wood. the lingerie campaign features […]
digital: krug champagne community website, an exclusive members-only website for “cabinet de curiosites” campaign
a printed invitation for current krug clientele, as well as select mailing-lists (amex black and platinum), requesting members to join-in on this special community site. “welcome to the krug cabinet website” where as an invited member, you are privileged to exclusive krug offerings such as: 1- uploading your own, and browsing other members “cabinet de curiosities” […]
collateral: richemont – ralph lauren stirrup timepiece announcement and press kit
ralph lauren and richemont embarked on the production of their premium luxury watches with the formation of the ralph lauren watch and jewelry company, S.A.R.L. based in geneva, switzerland. the joint enterprise was to rival the likes of patek philippe, audemars piguet, blancpain, breguet, jaeger-lecoultre, vacheron constantin, and rolex. with premium movements from jaeger-lecoultre in […]
product/package design: Joto Sake, where manga hits the kicker
product packaging design for joto sake by ceft and company. wrapped in traditional japanese paper and printed with the characteristic joto sake manga characters. available in two sizes, a standardized 75ml sake bottle for in-home use, and a smaller two-person sized sharing package for on-premise use. joto sake packaging comes in a uniquely designed plastic container held together by […]
advertising: more “never underdressed” london underground digital advertising
moving pictures: digital advertising – outdoor screens and on social media digital outdoor adverting: london tube station and new york subway director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne […]
Protected: advertising: dom perignon campaign proposal
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product/package: dom perignon champagne gift pack design proposal
ceft and company was commissioned by dom perignon for the design of their gift packaging. the proposal included a sparse, solid surface sleeve, made of white polymer that secures to the base via a rotating lock mechanism. as the sleeve is gently removed an elongated note-card simply falls to the table. the note-card would bear […]
editorial: house of incest lingerie photoshoot
a few pages from an erotic lingerie editorial story creatively directed by ucef hanjani. the title of the story “house of incest” derives from a slim volume of 72 pages written by anaïs nin and originally published in 1936. unlike her other novels, “house of incest” does not detail the author’s relationships with famous lovers […]
editorial: 37 degrees designer swimwear story
a unique and visionary editorial design and art direction for swimwear. the story features pieces by michael kors, hugo boss, diane von furstenberg, dolce & gabbana and prada sport; put together by creative director ucef hanjani in collaboration with photographer mathias kessler. view all work for editorial / art direction.
digital: micro website for krug champagne – the making of the microsite
full screen animation upon entry. minimal navigation, exquisite taste. the history of a great brand and idea. the campaign: simply click on the items and hear the voice of anjelica huston explain the significance. or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration. the […]
logo/identity: krug campaign
ceft and company explored fonts, pantone colors and techniques for the identity and logo development of luxury champagne brand krug. view all work related to this project.
advertising: hennessy cognac campaign 2
“tomboy. appropriately complex. hennessy cognac.” “vegetarian. man-eater. appropriately complex. hennessy cognac.” third page media inserts (above left) accompanied key ads with appropriate cocktail recipes to encourage experimentation “matchmaker. divorce attorney. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged […]
advertising: hennessy cognac campaign 1
“wants a commitment. wants a creme brulee. appropriately complex. hennessy cognac.” “loves oliver. loves oliver. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged cognac such as hennessy. the visual advertising campaign revolved around social settings that also embodied complex […]
content creation: henry owner/doorman of cielo club in NYC for Style Check – the Moet & Chandon Radio program created by ceft and company new york
“style check” heads to cielo club in the meatpacking district of new york city for a chat with henry, the man that can keep you from getting in. henry talks about what he looks for in order to let you walk through the door, what a bottle costs, and if he ever has to wait […]
advertising: Salvatore ferragamo digital display and single page executions
this image of eugenia volodina exiting the maserati qattroporte was based on an image of catherine deneuve. the idea of the women avoiding the camera was used throughout the campaign and in this case worked rather well as the bag became the focus and the culprit. this image has a good story to it… our […]
strategy/positioning: where is my hennessy sidecar?
cognac used to be perceived as an old man’s drink. with new cocktails invented and introduced by our mixologist, we also had to find a way to share them at appropriate venues. as part of an effort to open up accounts that traditionally did not serve cognac we hired a band of out-of-job actors and actresses and sent them out to select bars to order the “hennessy side car”. upon hearing that they did not carry hennessy at that particular bar they would leave and go to the next bar on their list. a few weeks later the hennessy account representative would of course happen to show up. this was just part of how the legacy of mixed hennessy cognac was born and became one of the best selling…
collateral: hennessy cognac – what does it take to get your advert on an album cover?
cognac used to be perceived as an old man’s drink. with new cocktails invented and introduced by our mixologist, we also had to find a way to share them at appropriate venues. as part of an effort to open up accounts that traditionally did not serve cognac we hired a band of out-of-job actors and actresses and sent them out to select bars to order the “hennessy side car”. upon hearing that they did not carry hennessy at that particular bar they would leave and go to the next bar on their list. a few weeks later the hennessy account representative would of course happen to show up. this was just part of how the legacy of mixed hennessy cognac was born and became one of the best selling…
advertising: adore fashion accessories campaign featuring model reid kastyn
photographed by glen luchford, two models were used and repeated in post to create this series of ads. this created a thread from ad to ad for adore’s debut hosiery line. view all work for adore.
collateral: hennessy cognac bar coasters
pick your coaster! custom-designed coasters in hennessy’s campaign blue signature color with words like flirt, stubborn, muse, klutz and instigator. the coasters were low key and curious enough to make you want to turn them over, thus “discovering” the brand rather than having them sell to you. consumers and bartenders loved the coasters, they exuded […]
collateral: hennessy cognac stickers / postcards
“hennessy – appropriately complex” sticker postcards distributed for free in bars and clubs, allowing you to have a little fun labeling your friends while sipping some hennesy at the bar. these self adhesive labels/postcards were placed in various nightspots for all to take. this process became known as the “hennessy party” where guests would tag […]
Advertising: hennessy paradis
experience paradis. the worlds finest cognac. hennessy paradis, opens the gates of a refined, unique and elegant dimension. paradis is the fruit of successive blends that combine more than a hundred exceptional eaux-de-vie, aged for between 25 and 100 years. the print advert above had to say so much, yet with so little, we believe […]