designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be […]
ucef hanjani
press: big in japan, tokyo’s men’s club magazine features creative director ucef hanjani
“september issue of men’s club, japan’s premier magazine on men’s style and fashion. ceft and company’s creative director ucef hanjani was featured in their september issue. he spoke about new york life, his work, and his favorite NY places. photographed by wataru shimosato, in the ceft and company offices. interview by noyuri tokiwa for tokyo’s men’s club magazine…”
press: ucef hanjani in the new yorker magazine volume 05
“co-founder and creative director, ucef hanjani, photographed by wataru shimosato for the new yorker magazine – japan, in their street style portraits volume 05 and 21…”
press: gerald forster photographs ucef hanjani in the new yorker
“german photographer/director, gerald forster, visits the homes of new york city’s most notible creatives, capturing the place where they are their most imaginative. forster photographs the homes of the founders of reknown brands like: le labo, ceft and company new york, rush communications, threeASFOUR and WSJ magazine photo editor, jennifer pastore, to name a few…”
press: ucef hanjani featured in “the new yorkers”
“ceft and company co-founder and executive creative director ucef hanjani. architect richard meier. brandon ralph from code and theory. artist christina kruse. russell simmons, founder of rush communication, global grind & phat farm. ceft and company’s creative director ucef hanjani is featured in the book, “the new yorkers”. the book is a selection of, german photographer, gerald forster’s project…
press: nars cosmetics rolls out new social media strategy
“social media is a challenging medium for luxury brands. while it’s tempting and advantageous, it comes with many perils, namely lack of control and placement and associations with mass outlets. for NARS it was quite apparent that we had to start from scratch and custom build a website that was within the brands aesthetic and sensibility, while incorporating as many available social media channels as possible…”
press: hennessy campaign – the fastest selling cognac
“hanjani says that hiring luchford who shot the legendary prada campaign was essential to getting what was needed. ‘when we first proposed luchford there were some reservation about the moodiness of his early work’ he continues ‘but luckily we had smart clients who saw the advantages.’ hennessy is now the fastest-selling cognac…
press: LVMH krug selects ceft and company featured in the new york times
“featured in the new york times under people and accounts of note, ceft and company new york is recognized exclusively as the agency of record for LVMH’s elite champagne krug…”
press: hypebeast on nike architecture of the body
“nike underlines movement – in its various forms – for its new lookbook showcasing forthcoming goods for the coming fall. nike has continued to develop essential pieces that were engineered to both accentuate specific movement and create the uniform for the everyday athlete. highlights here include sculpture tights designed with bold prints for an array of expressions and sleeveless tech fleece hoodies…”
collateral: italian cinema – the antonioni adventure book design
the antonioni adventure – italian cinema in the 1960’s “men who wish to know about the world must learn about it in its particular details.” herakleitos – 5th century BC book design for the michelangelo antonioni adventure – written by george porcari featuring a soft-touch finish cover and a back printed embossed shell “the antonioni […]
Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
graydon carter le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosites micro-site where you can learn more about the cuvees, krug’s history, upcoming events, and hear the ambassadors one-by-one, explaining why they selected the […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions were conducted with their […]
product design: Wardements + ceft limited edition apparel collaboration
the “we are all illegal immigrants” hoodie for wardements by ceft and company. conception and design proposals for wardements f/w collection in consultation with designer ward stegerhoek. the line included a range of hoodies, jackets, parkas, beanies, sweaters and jumpers. wardements, the brain child of ward stegerhoek, is recognized for its witty street mindset and […]
social media: net-a-porter turning the world of beauty on its head social media campaign and its results
“turning the world of beauty on its head” above: 3 gravity defying posts by @portermagazine @carlossoare and @karencollisnphoto form 100’s of initial posts form the day of the event that resulted in multi-million “earned impressions” on top social channels net-a-porter engaged ceft and company to assist in their anniversary event […]
editorial/art direction: allen ginsberg memoir of the beat era book design
“snapshot poetics – memoir of the beat era” by poet and photographer allen ginsberg. william s. burroughs and the beat society. jack kerouac photographed by allen ginsberg. william s. burroughs in his iconic hat and suit. ceft and company’s book design for snapshot poetics and the brilliant work of beat poet allen ginsberg. view all […]
editorial: STREETWISE modfather off of britains streets
editorial story inspired by “all mod cons”… as big fans of paul weller and the jam this was simply bound to be… art directed by ucef hanjani, photographed by russ flatt and styled by eric portes on the right peter wears trousers and scarf by raf simons, jacket, by dries van noten, leather boots from […]
advertising: Aliph’s Jawbone ad campaign
jawbone is a product from aliph, a technology and wearable products company. aliph’s line of products include the jawbone UP wristbands and portable audio devices, jambox wireless speakers, the jawbone era and icon bluetooth headsets, and noise assassin technology. ceft and company was commissioned by aliph to create a series of visuals for their upmarket […]
print: nike – the architecture of the body in motion
“mathematicians do not deal in objects, but in relations between objects; thus, they are free to replace some objects by others so lone as the relations remain unchanged. content to them is irrelevant; they are interested in form only.” -henri poincare in collaboration with nike, ceft and company helped create the platform, visuals and the […]
press: nike supernatural spring/summer lookbook starring allyson felix featured in the huffington post
“nike microsite and its content created by ceft and company new york “nike is taking its apparel to a whole new level! the athletic wear mega brand has released a high-flying collection of images for its women’s latest spring/summer lookbook with help from one of our favorite olympic athletes, allyson felix, along with fellow olympians–alex morgan and paola espinosa…”
BTS: whbm the heart of workwear behind the scenes images featuring ellen von unwerth and coco rocha
rehearsal with choreographer john byrne, director ellen von unwerth, WHBM’s sandra ranke and ceft and company’s creative director ucef hanjani carolina pimenta from ceft and company even choreographers have to eat. model coco rocha, choreographer john byrne and purdie baumann make-up artist lisa houghton with ucef hanjani stylist sarah ellison molly mcmullin, coco rocha and […]
press: nike warriors featured in the ny times
“…the game faces presented in a 60-second commercial that began running yesterday on networks including CBS, ESPN, FOX and MTV are in the form of stark, even startling masks that are intended to personify the transformation of six professional baseball and football players from mild-mannered men into steely competitors”…
BTS: adore behind the scenes with photographer karen collins featuring anais pouliot
on location with model anais pouliot and photographer karen collins. view all work related to this project.
press: moet bubbly featured in adweek
moet bubbly featured in adweek. lvmh awards the moet and chandon bubbly campaign to ceft and company new york and its creative director, ucef hanjani…
press: creative director ucef hanjani at refinery 29
“refinery 29 magazines section “people and style” features ceft and company’s co founder and creative directer ucef hanjani along with other creative individuals like musician feist and model irina lazareanu. what are you hot for: “currently, i’m obsessed with my (twins) little tullia and vera, mastering erik satie’s trois gymnopédies on my…