the spaceprojekt website mirrored the company’s elusive presence and remains to this day one of our favorite digital sites. view all work related to this project.
Archive
collateral: spaceprojekt space sampler studio cds
cd packaging design project by ceft and company for spaceprojekt. a number of audio compilation discs were created by various DJ’s for spaceprojekt and sold exclusively through its website. here are 3 examples of the packaging design by ceft and company that created a consistent look but visually altered through various colors. view all work […]
strategy/positioning: tory burch luxury fragrance
ceft and company engages with estee lauder in the positioning and launch plan for tory burch fragrances. the task was to create a multifaceted approach that conjures a sense of attainable luxury for every facet of ones’ life. the three phase plan was to be followed by a signature “everyday” fragrance in conjunction with an […]
logo/identity: ceft and company teams up with h&m for global holiday campaign
ceft and company and h&m team up for a global holiday campaign including in-store and social media aspects. the identification campaign featured the ideal of color your world, in which patrons would be encouraged to color their own tags, shopping bags and aspects on the website by number and color of their choosing. the project was […]
events: pepsi gatorade g-series pro launches event in new york city for athletes and influencers
the event and other efforts gathered 119 million impressions, 81 million of them just from the one night new york event design and produced by ceft and company. ceft and company created this influencer event in new york for a select 75 guests – from the press elite, bloggers, and the world of professional sports. […]
advertising: hennessy cognac campaign 2
“tomboy. appropriately complex. hennessy cognac.” “vegetarian. man-eater. appropriately complex. hennessy cognac.” third page media inserts (above left) accompanied key ads with appropriate cocktail recipes to encourage experimentation “matchmaker. divorce attorney. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged […]
advertising: hennessy cognac campaign 1
“wants a commitment. wants a creme brulee. appropriately complex. hennessy cognac.” “loves oliver. loves oliver. appropriately complex. hennessy cognac.” this campaign was created based on the tagline “appropriately complex” which embodied the complicated processes and layered aromas of eau-de-vies in an aged cognac such as hennessy. the visual advertising campaign revolved around social settings that also embodied complex […]
content creation: moet and chandon radio program by ceft and company
moet & chandon approached ceft and company for the creation and production of a radio campaign for their nectar imperial, specifically targeted at urban club-goers in their 5 key states. moet’s platform had always been in fashion and style with annual sponsorships of NY fashion week and the like. cielo club new york city, to […]
content creation: henri the renowned partner/doorman at the cielo club in NYC for Style Check – the Moet & Chandon Radio program created by ceft and company new york
teaser – henri, the renowned partenr/doorman at cielo club in NYC for style check the moet & chandon radio program henri, the renowned partenr/doorman of cielo club in NYC for style check the moet & chandon radio program “style check” heads to cielo club in the meatpacking district of new […]
content creation: designers behind blue marlin line for style check – the moet & chandon radio program created by ceft and company new york
teaser – designers behind blue marlin line for style check the moet & chandon radio program designers behind blue marlin line for style check the moet & chandon radio program “style check” heads to the west coast to meet up with mira and eric, the designers behind the blue marlin clothing line. […]
content creation: legendary DJ Cypha sounds for Style Check – the Moet & Chandon Radio program created by ceft and company new york
teaser – legendary DJ cypha sounds for style check the moet & chandon radio program legendary DJ cypha sounds for style check the moet & chandon radio program “style check” catches up with globe trotter DJ cypha sounds over a glass of moet nectar to talk about the girls, the […]
advertising: aliph’s jawbone ad extensions
ceft and company engaged with jawbone on an extraordinary advertising campaign. this version of the ad was one of the special executions created for use in key publications in the UK, france and the US. the idea was to create alternative solutions to the main campaign that were customized for certain publications. jawbone is a product […]
digital: Jawbone website using visuals from the campaign
the visuals created by ceft and company for jawbone were used on the website, as well as in their advertising and in-store campaigns in order to create synergy and consistency. view all work related to this project.
print: nike white label lookbook with terry richardson
this series was the first set of nike sponsored shoots with photographer terry richardson. the effort was targeted especially towards opinion leaders within the US; those who appreciate innovative designs that first and foremost are functional, but also happen to be stylish and chic. the focus was to create visuals that were appropriate for the […]
bts: on set with terry richardsonn for nike
terry richardson requires a massage after every shot, as holding his very large camera can be fatiguing. terry was a great pleasure to work with, both for us and for our clients. creative director ucef hanjani had this to say about terry richardson, “terry is truly one of the very few people who can create […]
tv/films: joe boxer dancer tv commercial
under the art direction of ucef hanjani, this memorable joe boxer commercial for kmart was named one of adweek’s best spots. featuring actor vaughn lowery, the idea was that his happiness and dance moves come from the sheer joy of the joe boxer line being carried at kmart. view all work related to this project.
events: nike rockstar video of workout with choreographer jamie king at DIA new york
choreographer jamie king (madonna, michael jackson, prince) created the nike dance routine, to help launch nike rockstar workout. the event took place at DIA art center in new york. location, design and production by: ceft and company new york. view all work related to this project.
collateral: nike rockstar press kit
in the spirit of 80’s dance – the kit was designed to resemble a video cassette featuring a slide insert despite its larger size and advanced, high tech, materials. collateral created by ceft and company for nike dance in the collaboration with choreographer jamie king. in the spirit of 80’s dance and the influences […]
editorial: nike rockstar story for doing bird
creatively directed by ucef hanjani, photography: karen collins, stylist: leslie lessin, set design: ceft and company, model: inguna butane, for nike, published in doing bird magazine. view all work related to this project or alternatively view all archived editorial work.
bts: nike rockstar – smart ways to maximize efforts for doing bird magazine
fashion photographer karen collins was commissioned by ceft and company to photograph a story staged at the nike event venue designed by the agency. the story ran in the alternative fashion publication “doing bird” and mixed in vintage couture with nike’s latest dancewear. this was a smart way to maximize efforts in the announcement of […]
editorial: david bowie cover story
the cover design by ceft and company utilized part of the article, allowing it to merge into the cover creating a visual sense of story to the images and set it apart from the other publications. this editorial on david bowie was photographed by frank ockenfels iii. what made it particularly interesting was that the […]
collateral: nike speed photo shoot and book design
ceft and company created and barnaby roper photographed this booklet to hand out to key press contacts and influential stylists in the united states. the lookbook was art directed and produced by ceft and company, with photographs by barnaby roper which were shot in new york under the creative direction of ucef hanjani. view all work […]
events: nike the genealogy of speed – olympics event design and production in new york city
the speed event was held in new york city for nike’s launch of their olympic speed suits. ceft and company was engaged in the art direction and design of the event space at the ace gallery located on hudson street. all the lighting, cabinetry and furnishings were custom designed and built. the show included commissioned […]
film: creative director ucef hanjani discusses the choice of photographer for the ferragamo campaign
one of the many images created for salvatore ferragamo ucef hanjani on choosing glen luchford on the set of salvatore ferragamo campaign shoot in france at le château de voisins. here is a short clip with ucef hanjani explaining why choosing glen luchford was such a key aspect […]