designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be […]
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Packaging design: 1906 drops e-com packaging swallow – don’t chew
promotional trial packaging + full tins for 1906. these are the micro-dose version created for the e-com site. all packaging design by ceft and company new york plant-based custom tailored experiences for your every mood plant-based pills for brainpower: an optimal blend of mind enhancing plant medicines, caffeine, and cannabis for your most formidable self […]
interiors: trak-kit multi panel wall systems… the modular mobile architecture
trak-kit multi panel wall system is shown above in a residential setting a simple divider that carries all power and electronic cables seamlessly allowing the audio video wall to become mobile. trak-kit overview video of multi panel wall systems in action. the true genius of the MPWS is […]
advertising: Timberland yellow boot classics
new take on the classic yellow boot asset creation and photo-shoot for timberland – featuring the yellow boot as timberland’s classic statement focusing on black and gold as the brand iconic color flags the fittest of the fittest of […]
social media: lululemon everlux social instore online
on set for lululemon social campaign that included assets for instore and online. lululemon recognized early on that forging connections with fitness instructors, yoga teachers, and community leaders would yield enthusiastic brand ambassadors. those very ambassadors “…who in turn wear lululemon gear, post about it online, and become living […]
packaging design: 1906 love / go chocolate coffee beans
1906 love beans : dark milk chocolate espresso coffee beans – packaging design by ceft and company 1906 love beans are a custom experience created by 1906 using a variety of ingredients to enhance your love life. the chocolate beans contain CBD, cannabis, theobromine, ashwagandha, muira puama, catuaba bark extract, and damiana leaf extract. the […]
advertising: “never underdressed” london digital advertising
director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne westwood, calvin klein, paul & joe, alexis mabille) this is a series of seven short and enigmatic vignettes for never underdressed digital advertising […]
advertising: timberland FW campaign photoshoot – out there
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
FILM: bruno magli’s premier fashion film “603” filmed at the st regis hotel debuts at the 69th venice biennale
the film shot at the st. regis hotel in new york, premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, and introduced […]
branding/naming/copy writing: tone, language and attitude for revlon charlie edge
tone, language and attitude for charlie revlon each, fragrance had a little message from charlie the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — combining multiple […]
Events: nike us open event in new york city with serena williams
the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ […]
advertising: jaguar xj6 re-certified a new breed campaign
the jaguar approved certified pre-owned jaguar XJ6 – part of “a new breed of jaguar” campaign “never chase a dream… let it find you.” “the shortest distance between two points is a straight line… and so?” “when you’ve gotten rid of all your baggage… but want to make sure you […]
social media: timberland instagram ‘brand world’ reboot
timberland is an incredibly iconic U.S. brand with roots in music, street wear, and urban culture not to mention their functional durability which makes them one of the leading footwear brands in the world. ceft and company’s engagement with the brand runs deep, from consultations on digital work to production of content and music for […]
package design: katla fashion sustainable packaging
our external packaging for new sustainable fashion brand, katla. katla is a sustainable and fully traceable fashion brand rooted in iceland and manufactured in the united states, using organic and mindful materials. as these packages were to be left outside, our goal was to use muted design characteristics that were both elegant and recognizable by […]
digital: timberland interactive virtual showroom space
creative supervision on timberland’s new interactive virtual showroom using photography and casting directed by ceft and company “look back to move forward” a private virtual experience reserved for international partners and buyers… with safety being a priority through the pandemic, partners and buyers were able to view the latest collections from the comfort of their […]
packaging design: scent for good wellness and beauty
scent for good, the new FDA-approved healthcare and wellness brand created by the founders of 12.29. ceft and company designed the full product line for scent for good, which includes an FDA-approved sanitizer that extends beyond disinfecting. formulated with the essential oils of sandal wood, bergamot lemon, iris flower, amber resin & tonka bean. the […]
digital: scent for good e-commerce website
“scent for good” website branding, packaging design, content creation, web design, UI UX, and programing of the “scent for good” e-commerce website by ceft and company new york. “scent for good” launched its brand during the pandemic; with its flagship scented hand sanitizer and scented face mask spray. but its audience is vast. “scent […]
collateral: pepsi gatorade g-series pro influencer event in new york city
collateral and gifts created by ceft and company for our gatorade VIP new york influencer event, with 100 guests including top athletes like eli manning, ladainian tomlinson and music industry personalities like p.diddy, sway colloway and others. gatorade g-series pro duffel bag. invites for the influencer event were printed on thick hard-stock paper with a […]
digital: double eleven sustainable wear now available at mr. porter
digital work for “double eleven” sustainable wear double eleven’s founder, nathan bogle is a familiar face in and well-acquainted with the fashion industry. he boasts a decades long career as a designer and one of the original co-founders of rag & bone. with his double eleven venture, the english native is utilizing his extensive knowledge […]
events: net-a-porter anniversary event with social media component new york
ceft and company was commissioned to design and build the event for net-a-porters beauty division. the agency came up with the line “turning the world of beauty on its head” and from there created a photo-op section at the event space for the guest to share on their social channels the […]
advertising: jaguar xk8 coupe a new breed campaign
the jaguar XK8 – luxury automotive marketing campaign – “a new breed of jaguar” executions “somewhere, there’s some one, exactly like you. lucky sod.” “it’s lonely at the top… that is precisely why we made it a two-seater.” “see and be seen… by nobody.” messaging for the new […]
social media: “stranger than paradise” social media campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram stories and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
branding: katla sustainable fashion
katla is a sustainable fashion brand with roots in iceland and new york founded by Áslaug-Magnúsdóttir, one of the co-founders of moda operandi the logo mark design plays on the “fire and ice” a term often used to refer to iceland as well as the volcano the brand was named after the brand colors were […]
events: lebooks europe virtual event digital space design
lebook virtual event design good things can come out of adversities… when COVID19 started ceft and company focused its efforts on digital, packaging and design projects. while we produced several film and photo shoots, with remote client access, and massive safety and covid measures on set, the bulk of our work in 2020 was focused […]