logo and identity design for the california project. the california project is one of several cross disciplinary creative efforts by brent haas. it seeks to create a series of limited production pieces that intend to question the relationship between man and object. the client asked ceft and company to create an identity that reflects this duality of […]
Archive
SOCIAL MEDIA/DIGITAL: ALFAONE CONCIERGE consulting
alfaone concierge, a premium travel concierge service catering to a young but ultra wealthy international clientele, engaged ceft and company on a consulting capacity. here are some of the results from that collaboration. the target audience is tech savvy and very active on social media. website assessment and recommendation, on not just the appearance of […]
social media: net-a-porter turning the world of beauty on its head social media campaign and its results
“turning the world of beauty on its head” above: 3 gravity defying posts by @portermagazine @carlossoare and @karencollisnphoto form 100’s of initial posts form the day of the event that resulted in multi-million “earned impressions” on top social channels net-a-porter engaged ceft and company to assist in their anniversary event […]
Product/Packaging Design: Revlon’s Charlie Mnemonic Holiday Gift Packaging
external gift box, body spray packaging, and eau-de-toilette cartons all designed by ceft and company for revlon. for the holiday gift packs, ceft and company designed a lantern inspired open-face packaging for charlie, addressing the need to display the pack content, while eliminating the use of less desirable, and harmful, plastic windows. the design makes […]
WHAT I LEARNED FROM REMOTE WORK: the new “new wave”! innovative ways to get things done
remote contact-less shoot (un-retouched BTS) the new “new wave” is the ability to get results in the most challenging of times. from mobile formatted decks, multimedia zoom presentations, remote contact-less shoots, to sourcing available manufacturers during the pandemic, we have managed to supply our clients with their marketing needs. we have in our own way […]
Advertising: whbm the heart of workwear tv commercial by ellen von unwerth featuring coco rocha
white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the […]
product/packaging design: revlon charlie rio rebel
rio rebel limited edition body spray packaging design by ceft and company for revlon charlie charlie “rio rebel” – naming by ceft and company for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors […]
branding: Timberland Overview Case Study Video
the scope of our collaboration with timberland visionary CMO and bringing a new voice to this historic brand. from advertising, to web and in-store content, to social media, events, digital showrooms, and e-commerce. a case study in success… and this just in… what incredible results… within 26 months of this ongoing […]
product/packaging design: revlon charlie eau-de-toilette packaging design
as part of the rebranding effort for revlon’s iconic fragrance charlie, ceft and company created the new packaging for the charlie eau-de-toilette range. ceft and company created the idea of the “wisp” for the revlon packaging design revamp. the wisps were photographed and different wisps were assigned to each of the eau-de-toilette scents. the tone-on-tone […]
advertising: adore spring / summer advertising featuring model siri tollerod
adore campaign with model siri tollerod print and outdoor advertising campaign for japanese fashion luxury label, adore. ceft and company was engaged in the shoot, post production, mechanical and technical proofing of this luxury advertising campaign. view all work for adore.
product/packaging design: revlon charlie SRP packaging design
alternative media suggestions for charlie as part of the rebranding effort for revlon’s iconic fragrance charlie, ceft and company created the new packaging for the body-fragrance range. the small things matter… charlie body fragrances when displayed with the matching SRP (shelf-ready-packaging). the SRP lip was elevated to create better proportions and be used as billboard […]
print: nike master the elements fall winter “all condition” running collection print campaign
master the elements: the nike running collection FW – above: women’s shield flash max jacket. still frame from nike’s “master the elements” film created and produced by ceft and company new york. men’s shield max jacket. women’s flash tight. women’s rain runner jacket. women’s rain runner jacket / women’s shield tight / women’s free […]
LOGO/IDENTITY: UROK change the way we look at mental health awareness
UROK uses music + art to change the way we look at mental health awareness. an inside look into the process of the logo and identity design by ceft and company new york for UROK foundation. UROK founded by marvin scott jarrett (co-founder and former editor of nylon magazine and raygun), is a non for profit […]
Digital: vidflow music video app design, UI and UX development
app design for ios, android and desktop. “change the way you love your music”… ceft and company new york’s engagement with norwegian tech firm, vidflow, included the identity design for the company as well as the development of the company’s product: an app optimized for ios and android devices, as well as a fully-scalable desktop […]
news: ceft limited edition sneaker design collaboration
ceft and company is involved in the creation of a new sneaker design for a historic californian skateboard brand, kastel. the design will be produced in limited numbers in single cut leather – hand stitched sole and available at select stores worldwide. be sure to stop by the ceft and company website for future […]
events: nike soccer event in new york city
nike footbal event designed and built by ceft and company new york “…the world of football, one pitch at a time. those touched by the sport know what elevates them from the rest. it is the passion they bring to the pitch or street each day from manchester to buenos aires, from soweto to brooklyn, […]
collateral: Supreme Model Kits for NYFW
ceft and company designed and produced the supreme models custom show-kits for new york fashion week. the outer shell of the kits utilize specialty paper stock and tear open on one-end via die stamp perforation, revealing a flood of color cards on the inside. supreme’s lineup includes catwalk constants such as, on the left: lucy […]
collateral: one management new york fashion week SS18 show package
new york fashion week SS18 show packet designed and produced by ceft and company. nude colored two-tone soft touch on the outer shell. silver foil on outer shell. silver foil stamp on every card. a blank note card allows for a few words to accompany each show packet. on the back, a nude colored heart […]
Advertising: donald pliner “the art of fun” f/w campaign
“the art of fun” campaign for donald pliner continues with this fall / winter installment of brand visuals for online and advertising. “the art of fun” idea was derived from the brands history and DNA, rooted in bold design-cues and innovative use of materials. the campaign idea and visuals were conceived, produced and created by […]
advertising: adore spring / summer campaign with model tanya dziahileva
advertising campaign for adore – japan – with model tanya d model tanya dziahileva strikes a pose (or three) for japanese fashion brand adore’s print and outdoor advertising campaign for their spring/summer line. view all work related to this project.
product/packaging design: re-design of the world luxury awards monaco – monte carlo
the WLA “grand prix award” designed by ceft and company new york. “the world luxury award, held annually in monaco, is an independent forum committed to recognizing creative excellence in the field of communication. WLA honors the companies and individuals responsible for the worlds best luxury communication. awards are presented to outstanding work in advertising, […]
Advertising: donald pliner “the art of fun” s/s campaign
these are the images from the spring/summer donald pliner footwear print / outdoor campaign. all images were conceived, produced and created by ceft and company. throughout the brands history, pliner products have always been artful and playful via their utilization of special materials and unique accessories. researching deep into the brand’s personality inspired this theme, “the […]
editorial: always crashing the same car – men’s fashion
men’s fashion editorial shoot with creative direction by ucef hanjani that could potentially rival a lookbook for tim coppens. view all work for editorial / art direction.
editorial/art direction: allen ginsberg memoir of the beat era book design
“snapshot poetics – memoir of the beat era” by poet and photographer allen ginsberg. william s. burroughs and the beat society. jack kerouac photographed by allen ginsberg. william s. burroughs in his iconic hat and suit. ceft and company’s book design for snapshot poetics and the brilliant work of beat poet allen ginsberg. view all […]