“the art of fun” campaign for donald pliner continues with this fall / winter installment of brand visuals for online and advertising. “the art of fun” idea was derived from the brands history and DNA, rooted in bold design-cues and innovative use of materials. the campaign idea and visuals were conceived, produced and created by […]
Archive
advertising: adore spring / summer campaign with model tanya dziahileva
advertising campaign for adore – japan – with model tanya d model tanya dziahileva strikes a pose (or three) for japanese fashion brand adore’s print and outdoor advertising campaign for their spring/summer line. view all work related to this project.
product/packaging design: re-design of the world luxury awards monaco – monte carlo
the WLA “grand prix award” designed by ceft and company new york. “the world luxury award, held annually in monaco, is an independent forum committed to recognizing creative excellence in the field of communication. WLA honors the companies and individuals responsible for the worlds best luxury communication. awards are presented to outstanding work in advertising, […]
advertising: donald pliner “the art of fun” s/s campaign
these are the images from the spring/summer donald pliner footwear print / outdoor campaign. all images were conceived, produced and created by ceft and company. throughout the brands history, pliner products have always been artful and playful via their utilization of special materials and unique accessories. researching deep into the brand’s personality inspired this theme, “the […]
editorial: always crashing the same car – men’s fashion
men’s fashion editorial shoot with creative direction by ucef hanjani that could potentially rival a lookbook for tim coppens. view all archived editorial work.
editorial/art direction: allen ginsberg memoir of the beat era book design
“snapshot poetics – memoir of the beat era” by poet and photographer allen ginsberg. william s. burroughs and the beat society. jack kerouac photographed by allen ginsberg. william s. burroughs in his iconic hat and suit. ceft and company’s book design for snapshot poetics and the brilliant work of beat poet allen ginsberg. view all […]
editorial: girl on wood – lingerie and accessories editorial shoot for US publication
in this photoshoot for the erotica issue, creative director ucef hanjani selected minimal pieces in order to emphasize luxury in each shot. using skin to amplify the exclusively black accessories and lingerie pieces, the campaign/story was held together by the camera’s static point of view and the reappearing untreated-block of wood. the lingerie campaign features […]
advertising: donald pliner “the art of fun” s/s campaign – gardens
“the art of fun” is back with S/S season three… a summer afternoon in the garden… this years spring /summer designs incorporated lush colors and playful tropical patterns which influenced the setting of the campaign. model susanne knipper from the society management feeding our golden birds… sneaking in on our guy was a friendly, but […]
editorial: STREETWISE modfather off of britains streets
editorial story inspired by “all mod cons”… as big fans of paul weller and the jam this was simply bound to be… art directed by ucef hanjani, photographed by russ flatt and styled by eric portes on the right peter wears trousers and scarf by raf simons, jacket, by dries van noten, leather boots from […]
digital: nike supernatural women lookbook
olympic medalist and three-time world champion track and field super athlete allyson felix united states super athlete and national soccer team captain alex morgan united states super athlete and national soccer team captain alex morgan united states super athlete and national soccer team captain alex morgan olympic medalist and three-time world champion track […]
advertising: aliph’s jawbone ad campaign
jawbone is a product from aliph, a technology and wearable products company. aliph’s line of products include the jawbone UP wristbands and portable audio devices, jambox wireless speakers, the jawbone era and icon bluetooth headsets, and noise assassin technology. ceft and company was commissioned by aliph to create a series of visuals for their upmarket […]
product/package design: le labo scented candles for ceft and company
scented as no other candle can be, by fabrice penot of le labo fragrances. featuring a soft matte rubber dipped glass base, used to stabilize the candles. soft-touch packaging labels hand-pressed in pure silver inks that are individually numbered. in collaboration with our good friends at le […]
editorial: anti-portraits editorial the flemish school master paintings
jean paul gaultier’s black wool dress (fitted with red velvet inlay). vivienne westwood’s red label dark grey dress with detachable white cotton collar. ivory silk organza veil. anti-portrait story photographed by karen collins vivienne westwood’s red label purple velvet bolero jacket with stretch cotton corset and matching skirt. erickson beamon’s […]
collateral: legion paper’s designer paper sample book
legion paper is one the largest and most prestigious paper manufacturers in the world with mills in over 16 countries and over 3,000 paper options. the sample kit designed by ceft and company for legion was ‘engineered’ to allow flexibility and customization. a single folded booklet that can be tailored to any potential clients needs. […]
social media: nars cosmetics first social media campaign
fully integrated with facebook, the social media site will auto post entries on facebook. the face-pile module allows users to see like-minded friends who have also joined the experience. social media modules allow users to invite friends to the challenge or upload an entry image with comments. posted comments on the NARS site can be shared […]
print: nike – the architecture of the body in motion
“mathematicians do not deal in objects, but in relations between objects; thus, they are free to replace some objects by others so lone as the relations remain unchanged. content to them is irrelevant; they are interested in form only.” -henri poincare in collaboration with nike, ceft and company helped create the platform, visuals and the […]
Advertising: adore fall / winter featuring model saara sihvonen
the print and digital display airport advertising campaign featuring model saara sihvonen for luxury japanese fashion brand adore. view all work for adore.
product/package design: drakkar noir packaging design
the monolith ceft and company’s updated design for drakkar noir via l’oreal’s luxury division. the cap from the original bottle was replaced with an integrated atomizer creating a streamline uni-body form. however the original and iconic drakkar noir bottle remained an asset, and in the process of redesigning this, […]
collateral: radio dreams film poster design for butimar productions
film promotional poster intended for the international film festival circuit. promotional film poster for radio dreams. butimar productions is a nonprofit art organization dedicated to making world-class documentary/feature films. the organization has received numerous international awards for its work, many of which were selected for screenings at the the san francisco international film festival, rotterdam […]
collateral: supreme models special fashion week ss package design and production
all cards, carefully hand-wrapped in a white soft ribbon, prepare the expectation of the one who discloses it. excerpts from models.com – of the minute: “the new team at supreme was handed, earlier this year an abrupt and challenging task, which was to re-imagine one of the most extremely creative brands in modeling. their response […]
product/package design: moda operandi
ribbon and drawer shoe box magnetic base makes the boxes stackable and stable shopping bags. jewelry or accessory box. jewelry bag. luxury wooden hangers. logo and identity design. (view entire identity work here) […]
collateral: vidflow “music-video app” promotional products
custom made promotional guitar picks for with ‘taylor’… vidflows interim MC & CEO! vidflow does for our favorite music-videos, what spotify has done for music. vidflow is an elegant software developed for web and mobile devices, with additional curated channels by special guest such as DJ’s musicians, but more excitingly by cultural icons such as […]
product/package design: vidflow’s tylor portable speaker
the vidflow ‘tylor speaker’ is a portable mini speaker designed by ceft and company new york for vidflow, a music video streaming app from norway. as an extension of the vidflow music app design language, the speaker will boost the music video experience in a visual way that is consistent with the original desktop, tablet or […]
digital: modular e-commerce website for white house black market
work-kit is a line of fashion work wear created by white house black market. what is unique about the line is that all the pieces work seamlessly together. meaning, you can mix any top from the collection with any bottom and make it look like a set, with corresponding buttons and all… the modern working […]


















