brand tone, language and attitude for revlon charlie pink each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering […]
Branding: Archive
identity/naming: Seed
naming by ceft and company new york. a company’s name is the first point of contact with the outside world. it’s the first chance to show the world who they are and what they stand for. the right name can give you a strong, clear voice in a crowded market. naming, at its best, should […]
product design: 1906 genius water bottle
ceft and company designed the full product line for 1906 plant-based cbd drops and products, which includes this travel metal water bottle. the bottle was designed using the clean product language developed for 1906’s drop tins the bottle highlights 1906’s plant based ingredients used across all their cbd products ceft and company made sure to […]
logo/identity: alpha-a development
we designed the range of logos shared with fashion label alpha a. the range is impressive in itself; a reminder that naming and identity are first and foremost a very personal and subjective matter. what you may like may very well not be the one finally selected. guess which one made the cut? answer at […]
identity/naming: Spaceprojekt
identity and logo design for spaceprojekt. view all work related to this project.
logo/identity: ceft and company teams up with h&m for global holiday campaign
ceft and company and h&m team up for a global holiday campaign including in-store and social media aspects. the identification campaign featured the ideal of color your world, in which patrons would be encouraged to color their own tags, shopping bags and aspects on the website by number and color of their choosing. the project was […]
collateral: seed
ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. award winning identity design: the circular (seed) motif was used throughout the identity work and the finished pieces received gold at the graphis international annual awards. the circular die-cut motif reveals the seed logo, once it […]
logo/identity: fuse project / yves behar
the identity for fuse project needed to convey a sense of process – the idea of creating synergy out of chaos. the lines take you from the chaotic process of creation, to the simplicity of a line, and finally, the company name: ‘fuse project’. the name, which is void of any excessive ornamentation, has even […]
logo/identity: bostawn
ceft and company engaged in the identity development and logo design for the profound consulting and administration firm, bostawn. view all work related to this project.
logo/identity: karen collins
ceft and company engaged with fashion photographer karen collins in the identity for her website, including the logo, colors, and fonts. view all work for karen collins.
logo/identity: adore
ceft and company engaged in the logo design and identity for luxury japanese fashion brand, adore. view all work for adore.
identity/naming: shootdigital
ceft and company engaged with shoot digital in the identity for their website, including the logo, colors, and fonts.
logo/identity: ohio 65
there are few projects more fun than those for friends and family. ohio 65 is the brainchild of our dear friend brent haas., international hairstylist, founder of space project, and ex-creative director of architects and heroes. ohio 65 was haas’s answer to the overcrowded and financially-polluted world of products. back to the basics with a […]
logo/identity: alto soundwaves
ceft and company designed the logo for alto soundwaves, a creative music studio. alto soundwaves has collaborated with an array of international composers and musicians from across the world. we have worked with them for a few projects in the past relating to music and sound. view all work for logo / identity.
logo/identity: seed
ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. the collection of work created for seed by the agency received numerous awards, including the prestigious graphis gold award and was reprinted in publications in US, japan, and china. you can review the collateral work as […]
digital: moda operandi original e-com website
original launch and membership request for moda operandi fashion luxury ecommerce website. “access the runway” moda operandi visual language, photographed by hedi slimane, depicting access to the behind the scenes of the fashion world. ceft and company was commissioned to create the […]
advertising: old navy “always an adventure” campaign proposal
you know that feeling? when ever you go to old navy, there is always that little cool something you find… a pair of thin thermal gloves for just $4.99… or cute pajamas with skull and bones for $28… or that pair of mary jane ballet flats for just $14.99 this campaign aims to show […]
events: nike root global corporate event in portland oregon
city of portland: image of place before the event. the set design and event production were handled by ceft and company new york, taking place in portland oregon. the event incorporated the colors developed in the nike root identity project, also created by ceft and company. nike executives flew from all over the world, gathering […]