when you have something for everything. 1906 combines phrama grade THC & CBD with other plant medicines for precisely targeted effects (like cognitive function, serotonin production & more). go for energy / chill for relaxation / sleep for zzz / boost for just that oomph! / bliss for happiness / genius for brainpower / love […]
Branding: Archive
identity/naming: Charlie Electric Blue
ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency was also responsible for the product and packaging designs […]
branding: 1906 new highs
logo and identity development for 1906 new highs. view all work related to this project.
Protected: apparel: six senses hotel staff uniform design by ceft x katla
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branding/naming/copy writing: tone, language and attitude for revlon charlie edge
tone, language and attitude for charlie revlon each, fragrance had a little message from charlie the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — combining multiple […]
product design: gift bags and awesome swag
vidflow : GIFT BAG / AWESOME SWAG “vidflow” gift bags and goodies – music video app “vidflow” (i love music) with tyler icon replacing the heart “vidflow” custom tyler bluetooth speaker “vidflow” rock and roll pins for your jacket “vidflow” song title condoms “vidflow” guitar picks all design, engineering and production by ceft and […]
social media: katla fashion garment hang tag doubles as social media marketing tool
katla is a sustainable and fully traceable fashion brand routed in iceland and manufactured in the united states. the brand uses strictly organic cotton, farmed seaweed, and other mindful materials. ceft and company was tasked with the design of katlas branding. in that process the agency came up with the idea of […]
product/package design: kastel shoebox packaging design
“inspired by california – shaped by scandinavia” that is the motto that two sneaker enthusiasts, and founders of kastel, use to explain their uniquely blended designs. the designers relaunched one of their favorite california-based sneaker brands from the 90’s, but this time built for a new purpose. the new kastel shoes are constructed with the […]
Digital: ASA north low-fi website design
a rather different approach to web-design in this overly tech-ed-out world… full circle dismissal of the evolution of animated technology with ASA north architects. landing page / an academic list: a straight forward list of projects and links are laid-out in the simplest of manners, in an unconventional old-style baskerville serif font. the client: a […]
LOGO/IDENTITY: scent for good wellness and beauty
logo mark and logo type how do you add a friendly face to FDA approved healthcare related line? ceft and company formulated a complete identity for the “scent for good” luxury healthcare product line. color palette primary and secondary type styles application of the brand colors to the logo mark and logo type “care… you […]
product design: katla limited edition sustainable apparel collaboration
áfram með smjörið (on with the butter) hoodie katla is a sustainable and fully traceable fashion brand routed in iceland and manufactured in the united states, using organic and mindful materials. in collaboration with katla, ceft and company designed a limited edition launch hoodie produced in limited numbers. only 100 original units were produced […]
LOGO/IDENTITY: UROK change the way we look at mental health awareness
UROK uses music + art to change the way we look at mental health awareness. an inside look into the process of the logo and identity design by ceft and company new york for UROK foundation. UROK founded by marvin scott jarrett (co-founder and former editor of nylon magazine and raygun), is a non for profit […]
product/package design: moda operandi
ribbon and drawer shoe box magnetic base makes the boxes stackable and stable shopping bags. jewelry or accessory box. jewelry bag. luxury wooden hangers. logo and identity design. (view entire identity work here) logo-marked monogrammed packing tissue. fabric garment bags with monogram and leather zipper accent tabs. boxes and packaging design. press kit and […]
collateral: vidflow “music-video app” promotional products
custom made promotional guitar picks for with ‘taylor’… vidflows interim MC & CEO! vidflow does for our favorite music-videos, what spotify has done for music. vidflow is an elegant software developed for web and mobile devices, with additional curated channels by special guest such as DJ’s musicians, but more excitingly by cultural icons such as […]
branding: ASA north architects identity development and design
identity design and application to company vehicle, letterhead envelope and business card abort mission button randomizer membrane button design the website was designed according to the personality of the company and its willingness and desire to stand apart. you can see it in the link here. view all work for asa north.
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]
logo/identity: DL fit
logo design and identity development for dl fit. dl fit was founded by daniel loigerot, the renowned pilates trainer behind the training for not only the girls at victoria’s secret but also a long list of celebrities. view all work related to this project.
logo/identity: vidflow
identity, logo and character design for norwegian tech company vidflow. the 3D character design was created by ceft and company for vidflow along with the color palette and typography design. additional work included UI, UX and application design for vidflow’s desktop, mobile, and tablet software. view all work related to this project.
branding/naming/copy writing: tone, language and attitude for revlon charlie chic
brand tone, language and attitude for charlie revlon each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — […]
logo/identity: supreme show-kit for new york fashion week
ceft and company new york collaborated with supreme model management in selection of model images, post production to create cohesive images out of disparate existing visuals, as well as the design and printing of the box and contents with in. view all work related to this project.
logo/identity: nike root
nike root: typography style ceft and company created the nike root collateral material. ceft and company was also responsible for the nike root website. ceft and company was also responsible for the nike root event in portland, oregon. nike executives flew from all over the world to gather around one purpose: to […]
identity/naming: Flow architech
naming and identity creation for flow architech™. view all work related to this project.
news: e-comm powerhouse net-a-porter engages ceft and company
we are excited to be collaborating with the company that turned fashion on its head. what could net-a-porter do for beauty? stay tuned for more to come. view all work related to this project.
branding/naming/copy writing: tone, language and attitude for revlon charlie touch
brand tone, language and attitude for charlie revlon each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — […]