the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
Collateral: Archive
collateral: nike metro featuring the works of ryan mcginley and hrafnhildur arnardottir
nike art collaboration with photographer ryan mcginley and icelandic artist shoppy a.k.a. hrafnhildur arnardottir during new york fashion week. poster image by artists/photographer: ryan mcginley this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. icelandic artist shoppy a.k.a. hrafnhildur arnardottir created elaborate, bold yet feminine work for […]
collateral: nike revolution inside lookbook and press kit
the lookbook designed for nike was titled “revolution inside” which refers to nike’s revolutionary structural technology inside their form-fitting women’s top. this technology stabilizes the body, offering excellent support and minimized bounce. the art direction and design, not unlike nike’s technology, was based on function first. the CD containing media and information was placed front […]
bts: on set with photographer max farago for nike london olympics
hannah holman in US flag scarf. photographer max farago (purple magazine) was commissioned for the visual language. ceft and company creative director ucef hanjani with nigel powell and nate tobecksen of nike. yuri pleskun in between takes. on set for our latest collaboration with nike – a 50’s inspired etiquette book intended for the press […]
collateral: nylon magazine the denim issue olivia wilde limited edition cereal box set
“the denim issue” part of your nutritious breakfast. nylon magazine’s limited edition denim issue, featuring actress olivia wilde was photographed by marvin jarrett, and was a real treat to work on! serving suggestion, milk not included. the pop-inspired fortified cereal box design provided nutritional information, making this issue an important part of every breakfast. like […]
Protected: collateral: richemont – ralph lauren timepiece box presentation
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news: ceft and company engages in nike project for the 2012 london olympics
the iconic flyknit racer is one of nike’s most eco-friendly products to date. featuring designs by HTM, it utilizes a technology incorporating fibers and yarns in strategic positions to create a featherweight second skin for runners. ceft and company new york will be involved in the creation of visuals and material for the 2012 london […]
collateral: nike be free material designed and produced by ceft and company
the art folio consisting of specially ordered paper with rubberized coating and blind embossing with fabric spine and metal aglet, custom eyelet and cord closure. the art folio, unlike a typical booklet would open to reveal twelve 23″ x 16″ limited prints of french art photographer denis darzacq. insert detail of the front folio. the […]
collateral: gap inc fashion consulting with stylist marie-amélie sauvé
ceft and company collaborated with french vogue fashion editor marie-amélie sauvé on a fashion consulting project for gap inc. the project entailed sourcing reference visuals to aid and inspire gap’s design team on the their fall collection which resulted in the line of colorful stripes taken from 70’s supplied references as well as a range […]
collateral: ligne roset at art basel miami
ceft and company engaged with french luxury furniture design house ligne roset, helping to strategize their distinguished presence at art basel miami. the collaboration was for the launch of erwan and ronan bouroullec’s award-winning facett chairs. the highly-flexible and modularized chairs are now part of the permanent collection at the museum of modern art (MoMA). unfortunately, […]
editorial: typical girl – rare interview and exclusive photographs of the young chloë sevigny
excerpts from the article: “chloë sevigny is not your average cover girl. which explains why she is also not the audacious starlet you’d expect from someone coming off four high-profile movies within the last year—a map of the world, julien donkey-boy, boys don’t cry (for which she was nominated for a golden globe) and american […]
Press: models.com showcases supreme models NYFW15 kit design by ceft and company
the show packet for supreme models was designed and produced by ceft and company new york and utilized specialty paper stocks to create the outer shell. the packet tears open on one-end via pre-perforation and die stamps, and reveals a flood of color cards on the inside. the packets were sent to select designers and featured supreme’s most coveted models…
content creation: nike warriors pro performance apparel
1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike. each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product. a sample of […]
collateral: nike root packaging and collateral
nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today. custom-made resin box which carries the digital booklet inside. the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution […]
collateral: benjamin bixby lookbook for mens fashion line by andre benjamin (outkast)
lookbook art direction, photoshoot, design and production by ceft and company for benjamin bixby, the mens fashion line created by celebrity musician andre 3000 (outkast). styled by andrew richardson and exclusively launched at barneys new york. view all work for benjamin bixby.
press: nike 2012 london olympics etiquette book gets dissected
“this is a beautiful 1950s-inspired etiquette book.” – creativity online “i couldn’t resist the way nike has referenced an old-fashioned etiquette book in this hardback bound lookbook showcasing their designs for the USA team’s medal stand looks.” – style bubble “the book offers…etiquette along with detailed fashion advice which suggests a subtle way, the art […]
collateral: spaceprojekt
collateral designed for spaceprojekt. view all work related to this project.
collateral: spaceprojekt space sampler studio cds
cd packaging design project by ceft and company for spaceprojekt. a number of audio compilation discs were created by various DJ’s for spaceprojekt and sold exclusively through its website. here are 3 examples of the packaging design by ceft and company that created a consistent look but visually altered through various colors. view all work […]
print: nike white label lookbook with terry richardson
this series was the first set of nike sponsored shoots with photographer terry richardson. the effort was targeted especially towards opinion leaders within the US; those who appreciate innovative designs that first and foremost are functional, but also happen to be stylish and chic. the focus was to create visuals that were appropriate for the […]
bts: on set with terry richardsonn for nike
terry richardson requires a massage after every shot, as holding his very large camera can be fatiguing. terry was a great pleasure to work with, both for us and for our clients. creative director ucef hanjani had this to say about terry richardson, “terry is truly one of the very few people who can create […]
collateral: nike rockstar press kit
in the spirit of 80’s dance – the kit was designed to resemble a video cassette featuring a slide insert despite its larger size and advanced, high tech, materials. collateral created by ceft and company for nike dance in the collaboration with choreographer jamie king. in the spirit of 80’s dance and the influences […]
collateral: nike speed photo shoot and book design
ceft and company created and barnaby roper photographed this booklet to hand out to key press contacts and influential stylists in the united states. the lookbook was art directed and produced by ceft and company, with photographs by barnaby roper which were shot in new york under the creative direction of ucef hanjani. view all work […]
events: nike speed in new york city
lookbooks featuring photographs by barnaby roper. this space, secured and built out by ceft and company, was used for the nike shoot as well as for an event presenting the new line of nike sportswear to the editors of various magazines and publications. view all work related to this project.
collateral: seed
ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. award winning identity design: the circular (seed) motif was used throughout the identity work and the finished pieces received gold at the graphis international annual awards. the circular die-cut motif reveals the seed logo, once it […]