“mirror, mirror, on the wall” these free postcards were placed at various cafes and bars in appropriate displays. the mirror surface on the front of each card reflected the viewer’s face over words such as flirt, spontaneous, rebel and charmer. promo postcards for hennessy cognac – look at the reflective mirror and take your selfie […]
Collateral: Archive
collateral: hennessy cognac – what does it take to get your advert on an album cover?
cognac used to be perceived as an old man’s drink. with new cocktails invented and introduced by our mixologist, we also had to find a way to share them at appropriate venues. as part of an effort to open up accounts that traditionally did not serve cognac we hired a band of out-of-job actors and actresses and sent them out to select bars to order the “hennessy side car”. upon hearing that they did not carry hennessy at that particular bar they would leave and go to the next bar on their list. a few weeks later the hennessy account representative would of course happen to show up. this was just part of how the legacy of mixed hennessy cognac was born and became one of the best selling…
collateral: T-shirts for san francisco aids foundation program NXCH
NXCH SFAF instructional t-shirt on the inside of the t-shirt, printed upside down, so it can read, right side up, when folded… the instructions stated: “1- WATER RINSE 2-3 TIMES: draw clean water into the syringe. shake the syringe and squirt the water out completely. repeat this at least 2-3 times to remove any […]
collateral: nike serena williams card design
ceft and company designed and produced the press kit for the launch of serena williams’ US and australian open. these cards were stacked in a small white box and handed out during the 04′ US open. each card introduces a part of their new line, revealing the technology behind the moisture repelling, highly breathable fabrics […]
collateral: gallery brochure and artist booklet design
design and production of the booklet that was translated into english and german. non-bound and folded to display artists hadi tabatabai and nelleke beltjens with an essay by peter lodermeyer. view all work related to this project.
product/package design: nike serena williams box design
press kit for the launch of serena williams US and australian open. the press kit was given out during an event that ceft and company designed and produced. the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered […]
collateral: ohio 65 objects for the unsettled
there are few projects more fun than those for friends and family. ohio 65 is the brainchild of our dear friend brent haas, international hair stylist, founder of space project and ex-creative director of architects and heroes. ohio 65 was haas’ answer to the overcrowded and financially-polluted world of products. back to the basics with […]
collateral: special invitation for nike’s maria sharapova event
sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]
advertising: nike soccer wild-posting campaign for event
invite for the nike event (front view) invite for the nike event (back view) nike: hackney marsch football/soccer nike: kaiser chiefs football/soccer nike: club parque football/soccer nike: cristiano ronaldo for li long football/soccer nike: cristiano ronaldo for diski football/soccer ceft and company collaboration on the colorful posters for nike’s global soccer campaign event. view all […]
collateral: shootdigital
ceft and company created a notebook for shootdigital that is different than most. the notebook is bound with a yellow rubber band. the yellow rubber band is removable and usable as a bracelet. once you remove the yellow band, the cover flips open into a multi-page brochure that explains what shootdigital is about and what […]
collateral: hennessy cognac bar coasters
pick your coaster! custom-designed coasters in hennessy’s campaign blue signature color with words like flirt, stubborn, muse, klutz and instigator. the coasters were low key and curious enough to make you want to turn them over, thus “discovering” the brand rather than having them sell to you. consumers and bartenders loved the coasters, they exuded […]
collateral: hennessy cognac stickers / postcards
“hennessy – appropriately complex” sticker postcards distributed for free in bars and clubs, allowing you to have a little fun labeling your friends while sipping some hennesy at the bar. these self adhesive labels/postcards were placed in various nightspots for all to take. this process became known as the “hennessy party” where guests would tag […]
collateral: shirts designed and sold at spaceprojekt
various products designed by the agency for spaceprojekt store. view all work related to this project.
collateral: ressan album cover design
ceft and company designed the cover and elements of ressan’s CD, ‘no instructions for use’. view all work for collateral.