moving pictures: digital advertising – outdoor screens and on social media digital outdoor adverting: london tube station and new york subway director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne […]
ceft and company ny
press: whbm the heart of workwear tv commercial featured on elle.com
“coco rocha busted a few moves for the white house black market spring 2013 campaign video.” – kelsey garcia, elle dispatch fashion. the elle online dispatch fashion section is a great source for what is up to date in the ever-colliding worlds of fashion, music and culture. white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the “workkit” commercials, beginning with “a musical odyssey” and followed by…
bts: whbm alter ego featuring coco rocha
behind the scenes with ceft and company and model coco rocha as she challenges her alter ego to a dance-off for white house black market’s fall 2012 campaign. view all work related to this project.
logo/identity: supreme show-kit for new york fashion week
ceft and company new york collaborated with supreme model management in selection of model images, post production to create cohesive images out of disparate existing visuals, as well as the design and printing of the box and contents with in. view all work related to this project.
advertising: ibm blank screen campaign
ceft and company’s incredibly innovative and succinct advertising campaign for IBM and their blank screen initiative.
advertising: adore fall / winter campaign featuring josephine skriver
adore campaign with model josephine skriver print and outdoor campaign for japanese brand adore’s fall/winter 2011 campaign. creative direction by ceft and company, photographed by karen collins and featuring the exquisite model josephine skriver. view all work related to this project.
advertising: adore fashion campaign featuring model patricia van der vliet
magazine and outdoor fashion advertising campaign for adore with dutch model patricia van der vliet. photographed by karen collins with hair stylist peter gray and makeup artist rie omoto. view all work for adore.
strategy/positioning: marni fragrance launch
ceft and company was commissioned by estee lauder for the positioning and a three-year launch plan for marni fragrances. the select group of women who wear marni are distinct individuals, and their perfume should reflect that. thus the project entailed brand study, consumer insight, and positioning development. the deliverables included launch ideas that translated into […]
strategy/positioning: drakkar noir fragrance
ceft and company engages with l’oreal luxury division, the stewards behind brands such as viktor & rolf, stella mccartney, kiehl’s and maison martin margiela. the project was to re-imagine the iconic and profitable drakkar noir line, and to modernize its masculine image. the presented challenge included a positioning that would encourage new users while retaining […]
collateral: gap inc fashion consulting with stylist marie-amélie sauvé
ceft and company collaborated with french vogue fashion editor marie-amélie sauvé on a fashion consulting project for gap inc. the project entailed sourcing reference visuals to aid and inspire gap’s design team on the their fall collection which resulted in the line of colorful stripes taken from 70’s supplied references as well as a range […]
advertising: target value print ads and outdoor billboards
“prices so low, you don’t have to hold back” under the creative direction of ucef hanjani, we created a campaign consisting of over 30 ads that showcased our client – target as well as their vendor partners by creating scenarios featuring quantities of the product being used in an unusual and non-traditional way. this benefitted […]
collateral: nike serena williams card design
ceft and company designed and produced the press kit for the launch of serena williams’ US and australian open. these cards were stacked in a small white box and handed out during the 04′ US open. each card introduces a part of their new line, revealing the technology behind the moisture repelling, highly breathable fabrics […]
product/package design: nike serena williams box design
press kit for the launch of serena williams US and australian open. the press kit was given out during an event that ceft and company designed and produced. the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered […]
advertising: SKNY for KOSÉ Japan
print advertising for haircare products designed by celebrity hair stylist stephen knoll for kose corp. of japan. the print advertising campaign was photographed in new york along with the television commercial produced by the agency for the japanese market. view all work for beauty / fragrances.
collateral: ohio 65 objects for the unsettled
there are few projects more fun than those for friends and family. ohio 65 is the brainchild of our dear friend brent haas, international hair stylist, founder of space project and ex-creative director of architects and heroes. ohio 65 was haas’ answer to the overcrowded and financially-polluted world of products. back to the basics with […]
advertising: adore japan fall / winter campaign featuring ali michael
print campaign for japanese brand adore’s fall/winter campaign featuring model ali michael, photography by glen luchford, and creative direction by ceft and company. view all work for adore.
collateral: special invitation for nike’s maria sharapova event
sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]
advertising: adore japan spring / summer featuring model alexandra tomlinson
ceft and company engaged with japanese fashion brand adore for their spring/summer line featuring model alexandra tomlinson photographed by stefan indlekofer + claudia knoepfel as a print and outdoor advertising campaign. view all work for adore.
advertising: ohio 65 newspaper ads
three page consecutive ads intended to run in newspapers and select publications. “cut this, not that” there are few projects more fun than those for friends and family. ohio 65 is the brainchild of our dear friend brent haas, international hair stylist, founder of space project, and ex-creative director of architects and heroes. ohio 65 […]
advertising: adore japan fall / winter campaign featuring behati prinsloo
print campaign for japanese brand adore’s fall/winter campaign featuring the stunning behati prinsloo, photography by camilla akrans, and creative direction by ceft and company. view all work for adore.
editorial: vogue nippon concrete jungle
this gravity-defying spread was shot by photographer karen collins for vogue nippon, with creative direction by ucef hanjani of ceft and company. view all work for karen collins.
editorial: culture of activism with photographer karen collins
an inherently literary editorial, art directed by ucef hanjani and shot by photographer karen collins, for soma magazine. view all work for editorial / art direction.
digital: nike root website
the private social network website created for the nike root effort specifically, allowed nike staff to communicate and familiarize themselves with one another prior to the event. each member received a private password associated to their name and email. upon sign-in, they were prompted to fill out a questionnaire and then engage with other members […]
events: nike root global corporate event in portland oregon
city of portland: image of place before the event. the set design and event production were handled by ceft and company new york, taking place in portland oregon. the event incorporated the colors developed in the nike root identity project, also created by ceft and company. nike executives flew from all over the world, gathering […]