“collab and co. sarah scaife explores the long history of collaborations between fashion brands and designers, and speaks to ucef hanjani co-founder of leading agency ceft and company new york. ‘influencer marketing agency’ is an over-used catch phrase which brings very little to the table, unless it is handled thoughtfully. any brand can reach out to the top ‘influencer of the day’ – with the right amount of funding they will pander your product as much as the next brand – but what is genuine in the mind of the consumer is not always so easy to predict… or necessarily that expensive…”
ucef hanjani creative director
advertising: jaguar xk8 campaign
this campaign was concieved under the creative direction of ucef hanjani during his tenure at ogilvy & mather new york. this was one of the first campaigns for jaguar cars to conjure a sense of fashion and lifestyle to the brand. photographed across the united states and mexico, from snow capped […]
advertising: adore fall / winter campaign featuring josephine skriver
adore campaign with model josephine skriver print and outdoor campaign for japanese brand adore’s fall/winter 2011 campaign. creative direction by ceft and company, photographed by karen collins and featuring the exquisite model josephine skriver. view all work related to this project.
Advertising: whbm the heart of workwear tv commercial by ellen von unwerth featuring coco rocha
white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the […]
product/packaging design: revlon charlie rio rebel
rio rebel limited edition body spray packaging design by ceft and company for revlon charlie charlie “rio rebel” – naming by ceft and company for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors […]
Product/Package design: le labo scented candles for ceft and company
scented as no other candle can be, by fabrice penot of le labo fragrances. featuring a soft matte rubber dipped glass base, used to stabilize the candles. soft-touch packaging labels hand-pressed in pure silver inks that are individually numbered. in collaboration with our good friends at le labo fragrances, we’re proud to share the final […]
branding: vidflow “tylor” character development
3d character design by ceft and company for vidFlow. the iconic character started with ideation for a brand personality to position the brand attitude and convey the approachability of the product itself. ceft and company developed the initial sketches, constructed the 3d model and translated the figure into finalized logo and identity design. view all work […]
collateral: daruni book design and production for artist hadi tabatabai
cover and back of book design for hadi tabatabai’s limited edition book. 750 copies, hand numbered, with the first 50 signed by the artist himself. floor piece #5 – wood, thread, acrylic paint and plywood (3x). floor piece #3 – wood, thread and plywood (3x). wood and thread #2 – wood and thread on plywood. […]
press: whbm a musical odyssey tv commercial featured on blog refinery29
“manhattan-based model coco rocha’s got a spring in her step for the latest white house black market campaign “work kit.” she can dance if she wants to! says refinery29 in their blurb on the white house black market tv commercial featuring coco rocha, creatively directed by ceft and company…
press: krug campaign features in gallery design annual
“the campaign for krug champagne by ceft and company new york, was featured in the world’s best graphics gallery design annual…
press: ceft and company featured in the international design yearbook
“ceft and company’s work for the nike considered campaign as featured in the prestigious international design yearbook. view all work related to this project. ceft and company’s work on logo/website design for seed as featured in the prestigious international design yearbook. ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york…
press: maria sharapova nike event invitation featured on design and design
ceft and company surpassed expectations with the invite for maria sharapova’s dinner announcing her professional relationship with nike. the physical invites were created to ensure they would be noticed, and were hand-delivered to key fashion editors in new york…
press: target, one of the best spots according to adweek
“a man unloads empty tide containers from a compact car and places them at precise intervals on the road. next scene: the car, in racing mode, weaves in and out of the plastic bottle, which represent traffic pylons. graphic: ‘prices so low. you don’t have to hold back’.”
press: our men’s fragrance product design for V&R featured in gallery design annual
ceft and company’s men’s fragrance product design for viktor & rolf fragrances featured in the ‘world’s best graphics gallery magazine’…
press: adore spring / summer campaign with model siri tollerod featured on welovead
the lovely siri tollerod in ceft and company’s layouts for the spring/summer 2012 campaign for japanese fashion brand, adore. welovead featured the campaign on their site, featuring photography by karen collins and the creative direction of ucef hanjani…
press: nike be free featured on graphic optimism
throughout their lives, women are confined within spaces, garments and shoes that restrict the body’s natural movement. for spring/summer, nike has created women’s training apparel and footwear that is lightweight and breathable, with minimal distraction and superior comfort. collectively, they lift women into an elevated state, so they can be free…
bts: SALVATORE FERRAGAMO ADVERTISING CAMPAIGN PHOTOSHOOT AT CHATEAU DE VOISINS OUTSIDE OF PARIS
silver maserati-quattroporte. the ever present lions standing watch at châteaus and suburban homes alike. two lovely boys with ill-fitting suits on the wall of château-de-voisins. glen luchford in his standard bedtime garb. photographer glen luchford, art buyer producer and the amazingly lovely catherine mahe of 133 along with set designer jean-hugues de […]
events: nike speed in new york city
lookbooks featuring photographs by barnaby roper. this space, secured and built out by ceft and company, was used for the nike shoot as well as for an event presenting the new line of nike sportswear to the editors of various magazines and publications. view all work related to this project.
press: nike considered unveiling new products
“nike inc unveiled a line of more eco-friendly products on tuesday which aim to use more sustainable, recyclable materials that should also translate into better profit margins for the future. that strategy will help the world’s largest maker of athletic shoes and apparel keep its stride as consumers worldwide cut back on spending…
advertising: adore japan spring / summer featuring model alexandra tomlinson
ceft and company engaged with japanese fashion brand adore for their spring/summer line featuring model alexandra tomlinson photographed by stefan indlekofer + claudia knoepfel as a print and outdoor advertising campaign. view all work for adore.
press: c’est du propre target e-tapes
while creative director at KBP, ucef hanjani (current creative director at ceft and company) concocted these beautiful and inventive campaigns for target…
film: Target TV Spot – Charmin’s Guitar Kid
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite […]
editorial: 5 O’Clock Hero with photographer Russ Flatt
rock chic editorial shoot for soma magaizne art direction by ucef hanjani. photographed by russ flatt. view all work for editorial.
press: ucef hanjani, founder and creative director, ceft and company
“hanjani has been the mastermind behind some of modern history’s best known advertising campaigns, including those produced for jaguar, target, and nike. in 2003, he started his own boutique agency, ceft and company, which has produced campaigns for ferragamo, krug champagne, and fendi, to name a few.” -amy…