a series of newspaper ads created, inline with targets witty image, for the new york times, and other like publications. like this… like that… the ad campaigns premise was to do a spoof off of […]
Archive
film: Target TV Spot – Charmin’s Guitar Kid
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite […]
advertising: adore japan fall / winter campaign featuring behati prinsloo
print campaign for japanese brand adore’s fall/winter campaign featuring the stunning behati prinsloo, photography by camilla akrans, and creative direction by ceft and company. view all work for adore.
editorial: numero magazine – the house
editorial story for numero magazine paris. quest art directed by ucef hanjani. view all work for numéro or alternatively view all archived editorial work.
editorial: vogue nippon concrete jungle
this gravity-defying spread was shot by photographer karen collins for vogue nippon, with creative direction by ucef hanjani of ceft and company. view all work for karen collins or alternatively view all archived editorial work.
advertising: nike soccer wild-posting campaign for event
invite for the nike event (front view) invite for the nike event (back view) nike: hackney marsch football/soccer nike: kaiser chiefs football/soccer nike: club parque football/soccer nike: cristiano ronaldo for li long football/soccer nike: cristiano ronaldo for diski football/soccer ceft and company collaboration on the colorful posters for nike’s global soccer campaign event. view all […]
editorial: culture of activism with photographer karen collins
an inherently literary editorial, art directed by ucef hanjani and shot by photographer karen collins, for soma magazine. view all archived editorial work.
editorial: Hairwear with photographer Mary Rozzi
editorial story hairwear editorial with photographer mary rozzi. art direction by ucef hanjani. view all archived editorial work.
logo/identity: ohio 65
there are few projects more fun than those for friends and family. ohio 65 is the brainchild of our dear friend brent haas., international hairstylist, founder of space project, and ex-creative director of architects and heroes. ohio 65 was haas’s answer to the overcrowded and financially-polluted world of products. back to the basics with a […]
editorial: self obsession with photographer olivia beasley
editorial men’s story art directed by ucef hanjani and photographed by olivia beasley. view all archived editorial work.
editorial: the hunt – fur fashion story
shot partially in studio and partially at the museum of natural history, this simple editorial story created quite a stir, prompting some to call it not just fashion but “thoughtful fashion”. at the time, debates were heated over the resurgence of fur in the fashion industry;peta on one side and the fashion elite on the […]
editorial: interview with iggy pop
interview with music legend, iggy pop photographed by olaf heine and composed under the editorial art direction of ucef hanjani. view all archived editorial work.
editorial: actor / director / musician vincent gallo photographed by terry richardson
cover story and feature interview with actor, director and musician vincent gallo. the story was creatively directed by ucef hanjani, and photographed in los angeles in vincent gallo’s home recording studio by fashion photographer terry richardson. view all work related to this project or alternatively view all archived editorial work.
editorial: environments of silence with photographer adam friedberg
editorial story environments of silence editorial with photographer adam friedberg art direction by ucef hanjani. view all archived editorial work.
editorial: magazine curation and art direction for soma magazine
ceft and company’s creative director ucef hanjani redesigned and recurated the west coast publication soma, releasing numerous noteworthy issues. eventually,many of these became collectors’ issues, some of which even fetched hundreds of dollars on ebay. featuring cover stories with cult figures of the time such as actor/director vincent gallo, actress chloe sevigny, director wong kar-wai, […]
editorial: one of the last interviews with the notorious and illusive legends of underground music tom waits
the notorious tom waits tom waits: “(my fans are) nerds. pretty much. i’m a nerd. they want to secede from the union. they want their own state. actually, most of the people that i’ve met are really nice people. sincere. they don’t seem to be too intimidated by me. i’m not david bowie. my […]
editorial: director wong kar-wai interview and cover story
interview with one of our favorite hong kong film directors, wong kar-wai. this magazine cover and accompanying editorial story made this issue a collectors edition. the spread includes the beautifully intimate interview with wong kar-wai, complete with visuals from his most important films such as days of being wild, chungking express, and in the mood for […]
editorial: interview with alice cooper
magazine editorial layout for its last page titled “nine perfect minutes” of music interviews. this one featured interview with godfather of goth/rock alice cooper. interview by jean uhelszki. view all work related to this project or alternatively view all archived editorial work.
digital: nonprofit group genyouth foundation’s ios optimized website
genyouth foundation’s aim is to reduce childhood obesity across the united states. led by renowned news anchor alexis glick, the genyouth foundation website and its animated child-friendly content were created by the agency to welcome children, while providing serious and mindful content for the board of education and philanthropists alike. our genyouth character holds his […]
editorial: the suburban dream fashion story
magazine art direction by ucef hanjani in collaboration with photographer greg sorensen. view all archived editorial work.
editorial: the red and the black story
the red and the black, an editorial story, is a play upon laid back luxury. the story is an ode to the use of fashion as social commentary in stendhal’s famous novel, le rouge et le noir. art directed by ucef hanjani in collaboration with photographer karen collins. view all work for karen collins or […]
editorial: Anti Graffiti with photographer Tony Hamboussi
in the process of ideation for the “street issue” of our magazine, there was discussion around which prominent graffiti artists in new york we should cover. the idea was apt, but rather cliche especially for an issue on such a topic. after long afternoons over coffee and research we settled on the idea of photographing […]
editorial: interview with jean genet
for an art magazine editorial design and selection, the focus was on french writer jean genet. being a prominent and controversial french novelist, playwright, poet, and essayist, genet was certainly a perfect candidate. moreover, he is credited with penning the biography of swiss artist alberto giacometti l’atelier d’alberto giacometti, in addition to numerous films and […]
editorial: 5 O’Clock Hero with photographer Russ Flatt
rock chic editorial shoot for soma magaizne art direction by ucef hanjani. photographed by russ flatt. view all archived editorial work.