ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
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logo/identity: kastel shoes
branding and logo, identity design for kastel kastel: inspired by california – shaped by scandinavia is the motto that two sneaker enthusiasts, and founders of kastel, use to explain their uniquely blended designs. the designers relaunched one of their favorite california-based sneaker brands from the 90’s, but this time built for a new purpose. the […]
social media: donald pliner’s “the art of fun” instagram takeover
after the completion of our “art of fun” campaign for donald pliner, ceft and company’s involvement expanded into the brand’s social media channels (an area where the brand needed some help). the instagram visual takeover spanned just over four weeks, and provided a perfect opportunity to continue the “art of fun” platform and express the […]
advertising: salvatore ferragamo campaign by glen luchford
art direction : ucef hanjani, ceft and company new york for ferragamo. here are four of approximately a dozen executions created for salvatore ferragamo’s global campaign. the campaign was art-directed by ceft and company’s creative director, ucef hanjani, and photographed by filmmaker and photographer […]
Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
graydon carter le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosites micro-site where you can learn more about the cuvees, krug’s history, upcoming events, and hear the ambassadors one-by-one, explaining why they selected the […]
PRODUCT/PACKAGE DESIGN: DOM PERIGNON LIMITED EDITION
dom perignon limited edition bottle and sleeve with a low tack, tear-off label, indicating the vintage data. the insulating metallic sleeve can be removed from the black anodized-steel base with the removal of the tear-off label and a gentle twist. the limited edition bottle comes with an elongated note card that elegantly drops upon the removal of the […]
social media: donald pliner social media contest
the brand’s original shoe box pursuant to our agency philosophy that every touch point is an opportunity to engage the consumer into the DNA of the brand, we embarked upon the “donald pliner art box” social media contest. turning a simple disposable packaging item into a brand message, and giving it a post consumer “afterlife”. […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions were conducted with their […]
events: nylon magazine denim issue launch event with actress olivia wilde
the pop inspired nylon cereal box design by ceft and company was handed out to the guests including the amazed actress olivia wilde. iggy may not have approved! gene simmons sent a representative. marvin jarrett and significant other were joined by designer jeremy scott along with patricia arquette and a host of others. the nylon […]
Product/package design: spectral signature in fragrance packaging
silicone shell with a velvety-soft-touch finish. glass fragrance flacone. product design by ceft and company new york for fragrance packaging on behalf of revlon international. the elegantly folded shapes on this limited edition silicone shell not only protect but also display a beautiful glass fragrance flacone inside. the spectral signature shell is made of flexible […]
Protected: bulgari heritage campaign
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COLLATERAL: scent for good wellness and beauty
simple sustainable packaging solution for DTC sales. this solution included an over-size printable self-stick mailing label to fit over the standard recycled cardboard box. inside you would have; purchased products, fun goodies, and giveaways… “we’re all in this together” stickers for “scent for good” 2-8 bottle capacity cushioned by 100% recycled crinkle cut paper shred. […]
LOGO/IDENTITY: scent for good wellness and beauty
logo mark and logo type how do you add a friendly face to FDA approved healthcare related line? ceft and company formulated a complete identity for the “scent for good” luxury healthcare product line. color palette primary and secondary type styles application of the brand colors to the logo mark and logo type “care… you […]
mobile app: modular e-commerce mobile app for white house black market
work-kit is a line of fashion work wear created by white house black market. what is unique about the line is that all the pieces work seamlessly together. meaning, you can mix any top from the collection with any bottom and make it look like a set, with corresponding buttons and all… the modern working […]
product/package design: revlon’s charlie fragrance limited edition packaging proposal for relaunch
to revitalize revlon’s iconic fragrance brand, charlie, ceft and company proposed going back to the brand’s fragrance DNA and partnering up with a renowned fragrance designer to bring credibility back to the brand. the launch would begin with the creation of a limited edition perfume in order to generate press, and eventually use as guide […]
advertising: adore spring / summer campaign featuring josephine skriver
on set with photographer lachlan bailey print and outdoor campaign for adore photographed by lachlan bailey featuring model josephine skriver. view all work for adore.
product design: katla limited edition sustainable apparel collaboration
áfram með smjörið (on with the butter) hoodie katla is a sustainable and fully traceable fashion brand routed in iceland and manufactured in the united states, using organic and mindful materials. in collaboration with katla, ceft and company designed a limited edition launch hoodie produced in limited numbers. only 100 original units were produced […]
strategy/positioning: joto sake for snowboarders
surely you have come in contact with sake. perhaps at your local sushi bar? or a japanese friends home? but sake is not for everyone or every occasion… or is it? joto sake, a U.S. based bespoke sake distributor, aims to introduce sake to a new, more active audience. research shows that […]
film: target tv spot – swiffer ballerinas
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite a […]
Film: “the double” featuring helena christensen for VS magazine
a film about winning and losing, love and lust, and the mysterious contents of a woman’s handbag. ceft and company has collaborated with various photographers and magazines in the past in the creation of editorial content, from numero homme in france, men’s club in japan, big magazine, soma and big report in US, doing bird […]
interiors: white space
product design: Wardements + ceft limited edition apparel collaboration
the “we are all illegal immigrants” hoodie for wardements by ceft and company. conception and design proposals for wardements f/w collection in consultation with designer ward stegerhoek. the line included a range of hoodies, jackets, parkas, beanies, sweaters and jumpers. wardements, the brain child of ward stegerhoek, is recognized for its witty street mindset and […]
product/packaging design: revlon charlie tone-on-tone body fragrances
as part of the rebranding effort for revlon’s iconic fragrance charlie, ceft and company assisted in the naming of the new products, as well as the design of the new packaging range. charlie “electric blue” – naming by ceft and company for phase II of packaging work for revlon we created a range of 12 […]
campaign: andre 3000 / benjamin bixby mens summer collection campaign
benjamin bixby – andre benjamin lookbook summer collection advertising campaign for benjamin bixby, the mens fashion line created by celebrity musician, producer and actor andre 3000 (outkast). styled by andrew richardson and art directed and produced by ceft and company new york. view all work for benjamin bixby.