iconic charlie red… one of the original scents launched by revlon here in its new “wisp design” packaging. charlie is one of revlon’s most iconic fragrance brands, which made waves upon its original launch back in 1973. ceft and company was engaged in an effort to update the brand image, starting with the product packaging. […]
Beauty / Fragrances: Archive
advertising: lancôme collaboration with 133 lux paris
“133 lux paris” engages ceft and company on a collaboration for the global launch of lancôme cosmetics advertising. this collaboration utilizes ceft and company as a new york based agency, thus allowing a transatlantic point of view on this international beauty and fragrance giant. the print campaigns will be art directed by 133 lux and ceft […]
social media: citizen nars, nars cosmetics social media campaign
“this is a wikipedia of makeup, created by individuals around the globe, and brought to you by NARS cosmetics. what cosmetic brand would not want to own that?” – ucef hanjani, creative director of ceft and company. this is a call to all citizens of the world. all contribution to citizen nars are submitted via […]
advertising: clinique campaign presentation – as individual as you are
finger print for lipstick – as individual as you are. this campaign for clinique, under the direction of ceft and company’s creative director, ucef hanjani, for jwt, was presented in 2004. the direction of this campaign was the premise of the shift in clinique’s communication efforts in recent years. clinique’s initial request, based on our […]
strategy/positioning: clinique
ceft and company collaborates with jwt on a brand consulting project with clinique cosmetics. view all work for clinique.
product/packaging design: revlon charlie peach passion
peach passion limited edition body spray packaging design by ceft and company for revlon charlie for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors and scents… however the time came to create a […]
Protected: advertising: diesel
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advertising: adore fashion campaign featuring model patricia van der vliet
magazine and outdoor fashion advertising campaign for adore with dutch model patricia van der vliet. photographed by karen collins with hair stylist peter gray and makeup artist rie omoto. view all work for adore.
editorial: house of incest lingerie photoshoot
a few pages from an erotic lingerie editorial story creatively directed by ucef hanjani. the title of the story “house of incest” derives from a slim volume of 72 pages written by anaïs nin and originally published in 1936. unlike her other novels, “house of incest” does not detail the author’s relationships with famous lovers […]
branding/naming/copy writing: tone, language and attitude for revlon charlie touch
brand tone, language and attitude for charlie revlon each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — […]
press: nars cosmetics “makeup your mind” new york launch party
topaz page-green. francois nars, american vogue editor grace coddington and calvin klein. francois nars and martha stewart. fashion icons, celebrities and friends graced NARS with their appearance on this big day. here are a few images from the launch party, held at cedar lake contemporary ballet theater in new york for the launch of “makeup […]
branding/naming/copy writing: tone, language and attitude for revlon charlie pink
brand tone, language and attitude for revlon charlie pink each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering […]
Product/package design: Revlon’s Charlie all white holiday gift pack
charlie white-on-white holiday gift pack. “the right attitude will get you everywhere…” “… here are three to start with, chic, black, and pink” holiday gift packaging for charlie fragrances intended for the UK market. the packaging utilizes pearl-finish foil, along with emboss and deboss patterns, to create a clean white-on-white gifting item for the holidays. […]
editorial: 37 degrees designer swimwear story
a unique and visionary editorial design and art direction for swimwear. the story features pieces by michael kors, hugo boss, diane von furstenberg, dolce & gabbana and prada sport; put together by creative director ucef hanjani in collaboration with photographer mathias kessler. view all work for editorial.
product/package design: michael kors very hollywood proposal
hollywood’s cliche image is of course the red carpet and the velvet rope. however there is another more intimate side to hollywood which is the writers and actors who make hollywood what it is. “very hollywood: story” packaging sported a glass bottle embedded in a die-cut script format. ceft and company teamed up with estee […]
strategy/positioning: marni fragrance launch
ceft and company was commissioned by estee lauder for the positioning and a three-year launch plan for marni fragrances. the select group of women who wear marni are distinct individuals, and their perfume should reflect that. thus the project entailed brand study, consumer insight, and positioning development. the deliverables included launch ideas that translated into […]
strategy/positioning: drakkar noir fragrance
ceft and company engages with l’oreal luxury division, the stewards behind brands such as viktor & rolf, stella mccartney, kiehl’s and maison martin margiela. the project was to re-imagine the iconic and profitable drakkar noir line, and to modernize its masculine image. the presented challenge included a positioning that would encourage new users while retaining […]
press: our men’s fragrance product design for V&R featured in gallery design annual
ceft and company’s men’s fragrance product design for viktor & rolf fragrances featured in the ‘world’s best graphics gallery magazine’…
product/package design: W hotel pillow sprays
clear your nose, clear your mind, clear your palate. tea-tree, lavender, eucalyptus, and mint scented pillow sprays, just one of the many supplemental product proposals presented during the positioning and branding assignment with W hotels by ceft and company. view all work for product / package design.
product/package design: revlon fragrance design proposal
a simple idea can go a long way; using thread to illustrate forms, the range of packaging for this revlon project came to life as a series of feminine-yet-bold designs. product names were developed by ceft and company to conjure an attitude and sensibility. examples such as “pretty tied up”, “it’s complicated” and “start me […]
content creation: spaceprojekt spacescent 01
the fragrance launched by brainchild brent haas; the founder of spaceprojekt and a great supporter of various good causes. the launch of spacescent led to a slew of press articles and created a lot of buzz around the store. ucef hanjani was the creative consultant on spaceprojekt and recommended fuse to be commissioned to design […]
strategy/positioning: tory burch luxury fragrance
ceft and company engages with estee lauder in the positioning and launch plan for tory burch fragrances. the task was to create a multifaceted approach that conjures a sense of attainable luxury for every facet of ones’ life. the three phase plan was to be followed by a signature “everyday” fragrance in conjunction with an […]
film: Stephen Knoll haircare TV commercial for Kose cosmetics
SKNY (stephen knoll new york) commercial for kosé corporation of japan. the luxury hair-care line was created by super-stylist stephen knoll who is arguably “the” hair stylist to the über-fashion world. aside from a list of supermodel-clients, knoll finds time to cater to his #1 client, the intimidating anna wintour herself. ceft and company’s storyline […]
bts: kose SKNY haircare from the stephen knoll shoot
director steven mead and producer holly hartley founder of SKNY stephen knoll and model courtney herron kose executives hideto hokao and tatsuo kannami stills from behind the scene of the print and tv shoot with stephen knoll, director steven mead and photographer j.jordan. in this particular execution of the brand-story we see our model, courtney, […]