the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ […]
design agency nyc
collateral: pepsi gatorade g-series pro influencer event in new york city
collateral and gifts created by ceft and company for our gatorade VIP new york influencer event, with 100 guests including top athletes like eli manning, ladainian tomlinson and music industry personalities like p.diddy, sway colloway and others. gatorade g-series pro duffel bag. invites for the influencer event were printed on thick hard-stock paper with a […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions were conducted with their […]
product/packaging design: revlon charlie rio rebel
rio rebel limited edition body spray packaging design by ceft and company for revlon charlie charlie “rio rebel” – naming by ceft and company for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors […]
press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani
“for hanjani, uniting separate forces to create a more effective and result is a mantra. during a project for the nike free women’s apparel, which included print and film, he was determined to choose a photographer that would complement the brand. ‘nike’s inspiration comes from the streets and the sports that propel everyday people into global athletics,’ hanjani explains. ‘to express this, we contacted the gallery of a french art photographer, denis darzacq, who had no agent or commercial representative…we arranged a shoot that was not just in line with denis’ work, but true to nike’s brand.’ the ad features a woman dressed in the relevant…
editorial: numéro homme magazine-paris – denim story design and art direction
ceft and company guest collaboration with numéro magazine for the special edition of numéro homme. cover story by karl lagerfeld, inset images by photographer karen collins. text used by permission from ‘the man who came from the past’ by george porcari. art direction/creative direction by ucef hanjani. view all work for editorial / art direction.
press: charlie packaging selected in graphis design annual
revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to this […]
press: moda operandi collateral selected in graphis design annual
“revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals.”
print: nike white label lookbook with martien mulder
six spreads from the lookbook designed and produced by ceft and company for nike. photographer martien mulder was chosen for the 3 day shoot, while kenji toma was selected to shoot the still visuals. the line included nike’s exclusive white label and skateboard lines which are targeted to a more chic and forward international audience. […]
bts: on set with photographer max farago for nike london olympics
hannah holman in US flag scarf. photographer max farago (purple magazine) was commissioned for the visual language. ceft and company creative director ucef hanjani with nigel powell and nate tobecksen of nike. yuri pleskun in between takes. on set for our latest collaboration with nike – a 50’s inspired etiquette book intended for the press […]
editorial: sleek magazine
cover for sleek magazine. ceft and company’s creative director, ucef hanjani, art directed this editorial for sleek magazine. the concept behind this editorial is private versus public, what goes on in the head and what comes out. photographed by karen collins, art direction by ucef hanjani. view all work for karen collins.
Advertising: Donald Pliner “The Art Of Fun” F/W Campaign Video
donald pliner menswear brand video “the art of fun” F/W video – bts ceft and company new york has brought “the art of fun” to life once again for fall winter. this time, introducing the pliner brands latest designs through a playful video in an artistic gallery setting. inspiration from the unique brands latest designs […]
Protected: advertising: moët and chandon “endless possibilities”
There is no excerpt because this is a protected post.
press: nike be free featured on trend hunter
spring is a time to take flight and soar away from bad health, idleness, cold weather and more, so the nike be free ad campaign really strikes a cord with its audience. it features suspended sports models as they embrace this time to rejuvenate their bodies with top of the line gear and accessories. photographed by their spring collection, the nike be free ad campaign seems inspired by denis darzacq’s past photo series in which street dancers fake falling. considering that he was one the photographers commissioned for this campaign, i’m not surprised. the campaign was conceived and produced by ceft and company new york…
product/package design: joto sake entry level single shots
individual sake cups in a shareable duo bottle packaging design. click here to view all work for product / packaging design. ceft and company teamed up with joto sake to create these economical and innovative package designs for their entry level sakes. please view all work related to joto sake or view […]
collateral: spaceprojekt space sampler studio cds
cd packaging design project by ceft and company for spaceprojekt. a number of audio compilation discs were created by various DJ’s for spaceprojekt and sold exclusively through its website. here are 3 examples of the packaging design by ceft and company that created a consistent look but visually altered through various colors. view all work […]
advertising: Salvatore ferragamo digital display and single page executions
this image of eugenia volodina exiting the maserati qattroporte was based on an image of catherine deneuve. the idea of the women avoiding the camera was used throughout the campaign and in this case worked rather well as the bag became the focus and the culprit. this image has a good story to it… our […]
advertising: salvatore ferragamo campaign as it appeared in american vogue
view all work related to this project.
collateral: hennessy cognac mirrored promo postcards
“mirror, mirror, on the wall” these free postcards were placed at various cafes and bars in appropriate displays. the mirror surface on the front of each card reflected the viewer’s face over words such as flirt, spontaneous, rebel and charmer. promo postcards for hennessy cognac – look at the reflective mirror and take your selfie […]
collateral: special invitation for nike’s maria sharapova event
sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]
press: nike warrior mask featured in innovative promotions that work
objective) ceft & company was asked to develop an eye-catching press kit for a new line of apparel called Nike Pro Performance, gear that professional athletes wear under their suits to keep cool and dry. The kit had to work in tandem with the warrior theme developed for the campaign’s broadcast communications. audience) the press kit was hand-delivered to the general media to create awareness of the new line of apparel. a total of 100 kits were created, each individually numbered. concept) the design was based on the premise that athletes, like warriors, create something powerful and timeless, ceft & company looked toward historical references for inspiration…
collateral: shootdigital
ceft and company created a notebook for shootdigital that is different than most. the notebook is bound with a yellow rubber band. the yellow rubber band is removable and usable as a bracelet. once you remove the yellow band, the cover flips open into a multi-page brochure that explains what shootdigital is about and what […]
logo/identity: alto soundwaves
ceft and company designed the logo for alto soundwaves, a creative music studio. alto soundwaves has collaborated with an array of international composers and musicians from across the world. we have worked with them for a few projects in the past relating to music and sound. view all work for logo / identity.
press: nike be free featured my modern met
let’s get light on our feet! for their spring/summer collection, nike released a new ad campaign be free by paris-based art photographer denis darzacq and director barnaby roper that shows how women’s training apparel and footwear can be lightweight, breathable, and comfortable. the photos show women floating through the air, free from their confined spaces that athletic garments and shoes typically place them in…