the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ degree heat […]
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COLLATERAL: WARDEMENTS S/S COLLECTION LOOKBOOK
designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]
Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosités by david lynch, director of mulholland drive. le cabinet de curiosités by jean nouvel, winner of the pritzker prize for architecture. le cabinet de curiosités by anjelica huston, […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions whre conducted with their retouchers and printers in separation of the files and the blending of […]
strategy/positioning: joto sake for snowboarders
surely you have come in contact with sake. perhaps at your local sushi bar? or a japanese friends home? but sake is not for everyone or every occasion… or is it? joto sake, a U.S. based bespoke sake distributor, aims to introduce sake to a new, younger audience. research shows that between 2007 and […]
product design: Wardements + ceft limited edition apparel collaboration
the “we are all illegal immigrants” hoodie for wardements by ceft and company. conception and design proposals for wardements f/w collection in consultation with designer ward stegerhoek. the line included a range of hoodies, jackets, parkas, beanies, sweaters and jumpers. wardements, the brain child of ward stegerhoek, is recognized for its witty street mindset and […]
print: nike master the elements fall winter “all condition” running collection print campaign
master the elements: the nike running collection FW – above: women’s shield flash max jacket. still frame from nike’s “master the elements” film created and produced by ceft and company new york. men’s shield max jacket. women’s flash tight. women’s rain runner jacket. women’s rain runner jacket / women’s shield tight / women’s free […]
Digital: vidflow music video app design, UI and UX development
app design for ios, android and desktop. “change the way you love your music”… ceft and company new york’s engagement with norwegian tech firm, vidflow, included the identity design for the company as well as the development of the company’s product: an app optimized for ios and android devices, as well as a fully-scalable desktop […]
events: nike soccer event in new york city
“…the world of football, one pitch at a time. those touched by the sport know what elevates them from the rest. it is the passion they bring to the pitch or street each day from manchester to buenos aires, from soweto to brooklyn, nike has found inspiration in the most soulful elements of the world’s […]
collateral: vidflow “music-video app” promotional products
custom made promotional guitar picks for with ‘taylor’… vidflows interim MC & CEO! vidflow does for our favorite music-videos, what spotify has done for music. vidflow is an elegant software developed for web and mobile devices, with additional curated channels by special guest such as DJ’s musicians, but more excitingly by cultural icons such as […]
logo/identity: vidflow “tylor” character development
3d character design by ceft and company for vidFlow. the iconic character started with ideation for a brand personality to position the brand attitude and convey the approachability of the product itself. ceft and company developed the initial sketches, constructed the 3d model and translated the figure into finalized logo and identity design. view all work […]
product/package design: Joto Sake, where manga hits the kicker
product packaging design for joto sake by ceft and company. wrapped in traditional japanese paper and printed with the characteristic joto sake manga characters. available in two sizes, a standardized 75ml sake bottle for in-home use, and a smaller two-person sized sharing package for on-premise use. joto sake packaging comes in a uniquely designed plastic container held together by […]
advertising: more “never underdressed” london underground digital advertising
moving pictures: digital advertising screens digital adverting: london tube station and new york subway director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne westwood, calvin klein, paul & joe, alexis mabille) these are […]
advertising: benjamin bixby mens summer collection campaign
summer collection advertising campaign for benjamin bixby, the mens fashion line created by celebrity musician, producer and actor andre 3000 (outkast). styled by andrew richardson and art directed and produced by ceft and company new york. view all work for benjamin bixby.
editorial: headbangers – christian dior
headbanger fashion editorial story with photographer alex freund, featuring; christian dior, chanel, wolford, jil sander, alexander mcqueen, and sonia rykiel. view all work for editorial / art direction.
logo/identity: development of nike assets for london olympics
ceft and company collaborated with nike in the creation of an “etiquette book” aimed at audiences in UK during the london olympics. the collateral book that include the identity development work featured here was distributed amongst the athletes, as well as the press, and was revered as “one of the more impressive bits of printed […]