nike: be free film by barnaby roper for ceft and company makes the cut on the “fashion film network” top 10 list of fashion films, losing the number 1 spot to lady gaga’s “born this way” video filmed by nick knight. the adidas’ 2nd place was surely a spoiler for us, but its interesting to note the romain gavras’ spot was created with a budget 32 times the funding of nike’s be free, mainly because the “be free” film was an add on to the print campaign in the final hours of production…
collateral: shootdigital
ceft and company created a give-away notebook for shootdigital that was different than most. the idea was to communicate shootdigitals services but find a way to insure that the sales-brochure doesn’t get discarded too quickly. that lead us to a “no-logo”, small and discreet, note-pad that was equivalent to something you would actually pay for, […]
logo/identity: alto soundwaves
ceft and company designed the logo for alto soundwaves, a creative music studio. alto soundwaves has collaborated with an array of international composers and musicians from across the world. we have worked with them for a few projects in the past relating to music and sound. view all work for logo / identity.
Protected: advertising: cacharel
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Protected: advertising: credit suisse warburg pincus funds
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press: nike be free featured my modern met
let’s get light on our feet! for their spring/summer collection, nike released a new ad campaign be free by paris-based art photographer denis darzacq and director barnaby roper that shows how women’s training apparel and footwear can be lightweight, breathable, and comfortable…
press: nike be free featured in carne mag
ceft and company engaged with paris-based art photographer denis darzacq and director barnaby roper for the nike be free ad campaign. featured here in carne mag, an independent digital magazine that promotes a very select group of creatives from an array of disciplines. carne mag is global, hailing from both the united states and argentina…
press: nike be free featured in designcollector
ceft and company’s nike be free campaign with art photographer denis darzacq and photographer/director barnaby roper landed in blogs around the world. it is featured here, in designcollector, an exclusive website providing a visual overdose of creativity to their international readers…
digital: website design and development for seed
seed began as photography resource that introduced and fostered new and flourishing talent from around the world. ceft and company new york was commissioned to design and develop the website from naming and identity to design, and finally code and launch. the website was designed to be slick and simple with a powerful rotating engine […]
logo/identity: seed
ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. the collection of work created for seed by the agency received numerous awards, including the prestigious graphis gold award and was reprinted in publications in US, japan, and china. you can review the collateral work as […]
press: seed identity selected in graphis design annual
seed identity designed by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals…
collateral: hennessy cognac bar coasters
pick your coaster! custom-designed coasters in hennessy’s campaign blue signature color with words like flirt, stubborn, muse, klutz and instigator. the coasters were low key and curious enough to make you want to turn them over, thus “discovering” the brand rather than having them sell to you. consumers and bartenders loved the coasters, they exuded […]
press: bruno magli’s premier fashion film 603 featured in the quiet front
“i’m breaking my own rules here; i don’t accept any form of paid sponsorship or advertising on TQF so supporting another site’s sponsor seems real strange.” “i’m a fan of karen collins, and it’s nice to see her stepping up into short film.” bruno magli’s premier short film, 603 as featured on the quiet front…
press: interview with ucef hanjani for shoot magazine
having worked as a creative director on various accounts, it was quite refreshing to head off and start our own small creative office and work on our first tv shoot the way we always wanted it to be done, but never believed possible. in our first year, we landed our first tv campaign. the project came to us directly from japan…
press: the alternative pick magazine features ceft and company new york
after more than 10 years, ucef hanjani just got tired of the heavy-handed bureaucracy of agency work and sought to build a high-end, luxury-driven creative office that provides a more personal, hands-on approach with clients…
advertising: a selection of automotive related work for a range of our clients
advertising campaign for jaguar cars art directed by ucef hanjani – to see the full campaign please see all work created for jaguar. advertising for hennessy cognac photographed in the back of a luxury sedan proposal for dom perignon champagne advertising campaign for stephen […]
digital: moda operandi original e-com website
original launch and membership request for moda operandi fashion luxury ecommerce website. “access the runway” moda operandi visual language, photographed by hedi slimane, depicting access to the behind the scenes of the fashion world. ceft and company was commissioned to create the […]
advertising: alpha-a campaign
ceft and company worked with japanese fashion brand alpha-a on a brightly colored advertising spread. view all work for alpha-a.
press: nike be free featured on fubiz
nike’s ‘be free’ campaign by ceft and company new york, highlighted the work of art photographer denis darzacq and director barnaby roper. featured above on the multinational, paris-based website, ‘fubiz’ and a multitude of other websites, the campaign helped nike spread the work about their latest innovations, across the globe…
press: nike be free featured in feel desain
hailing the campaign as “incredible,” international blog ‘feel desain’ featured ceft and company’s nike be free campaign on their site with the utmost praise. working with art photographer denis darzacq and director barnaby roper, the agency achieved a new level of artistic heights for the global giant, nike…
collateral: hennessy cognac stickers / postcards
“hennessy – appropriately complex” sticker postcards distributed for free in bars and clubs, allowing you to have a little fun labeling your friends while sipping some hennesy at the bar. these self adhesive labels/postcards were placed in various nightspots for all to take. this process became known as the “hennessy party” where guests would tag […]
advertising: old navy “always an adventure” campaign proposal
you know that feeling? when ever you go to old navy, there is always that little cool something you find… a pair of thin thermal gloves for just $4.99… or cute pajamas with skull and bones for $28… or that pair of mary jane ballet flats for just $14.99 this campaign aims to show […]
press: creative review future stars of fashion with lee swillingham
karen collins featured in creative review for her beautiful work with soma magazine. an interesting article featuring the photographer’s inspirations and otherwise…
press: picture magazine feature on creative director ucef hanjani
picture magazine’s editorial on ucef hanjani and his immaculate contributions to soma magazine while working as their creative director…



















