nike root: typography style ceft and company created the nike root collateral material. ceft and company was also responsible for the nike root website. ceft and company was also responsible for the nike root event in portland, oregon. nike executives flew from all over the world to gather around one purpose: to […]
Archive
film: target tv spot – pampers diapers
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite […]
identity/naming: Flow architech
naming and identity creation for flow architech™. view all work related to this project.
advertising: ibm blank screen campaign
ceft and company’s incredibly innovative and succinct advertising campaign for IBM and their blank screen initiative.
Advertising: Donald Pliner “The Art Of Fun” F/W Campaign Video
donald pliner menswear brand video “the art of fun” F/W video – bts ceft and company new york has brought “the art of fun” to life once again for fall winter. this time, introducing the pliner brands latest designs through a playful video in an artistic gallery setting. inspiration from the unique brands latest designs […]
Protected: advertising: diesel
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bts: adore fall / winter with model josephine skriver
on set with the lovely josephine skriver at pier 59. photography by karen collins & creative direction by ceft and company. view all work related to this project.
advertising: fashion campaign for danish designer camilla staerk
danish designer camilla staerk. limited edition rug by camilla staerk. the latest advertisement for camilla staerk by ceft and company.
news: e-comm powerhouse net-a-porter engages ceft and company
we are excited to be collaborating with the company that turned fashion on its head. what could net-a-porter do for beauty? stay tuned for more to come. view all work related to this project.
collateral: nylon magazine the denim issue olivia wilde limited edition cereal box set
“the denim issue” part of your nutritious breakfast. nylon magazine’s limited edition denim issue, featuring actress olivia wilde was photographed by marvin jarrett, and was a real treat to work on! serving suggestion, milk not included. the pop-inspired fortified cereal box design provided nutritional information, making this issue an important part of every breakfast. like […]
advertising: adore fashion campaign featuring model patricia van der vliet
magazine and outdoor fashion advertising campaign for adore with dutch model patricia van der vliet. photographed by karen collins with hair stylist peter gray and makeup artist rie omoto. view all work for adore.
editorial: house of incest lingerie photoshoot
a few pages from an erotic lingerie editorial story creatively directed by ucef hanjani. the title of the story “house of incest” derives from a slim volume of 72 pages written by anaïs nin and originally published in 1936. unlike her other novels, “house of incest” does not detail the author’s relationships with famous lovers […]
Protected: advertising: moët and chandon “endless possibilities”
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branding/naming/copy writing: tone, language and attitude for revlon charlie touch
brand tone, language and attitude for charlie revlon each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — […]
Protected: advertising: rolex our time is now – styling and visual story telling print campaign
There is no excerpt because this is a protected post.
press: nars cosmetics “makeup your mind” new york launch party
topaz page-green. francois nars, american vogue editor grace coddington and calvin klein. francois nars and martha stewart. fashion icons, celebrities and friends graced NARS with their appearance on this big day. here are a few images from the launch party, held at cedar lake contemporary ballet theater in new york for the launch of “makeup […]
Protected: collateral: richemont – ralph lauren timepiece box presentation
There is no excerpt because this is a protected post.
news: ceft and company engages in nike project for the 2012 london olympics
the iconic flyknit racer is one of nike’s most eco-friendly products to date. featuring designs by HTM, it utilizes a technology incorporating fibers and yarns in strategic positions to create a featherweight second skin for runners. ceft and company new york will be involved in the creation of visuals and material for the 2012 london […]
mobile app: nike supernatural women iPad app development
the digital book for nike functioned as an animated turn-page booklet with social media features. the HTML4 version of the campaign could be viewed on iOS devices. the full-screen feature placed the image front-and-center with functionality appearing as a hidden bar at the base. the ipad version utilizes images and film clips from […]
branding/naming/copy writing: tone, language and attitude for revlon charlie pink
brand tone, language and attitude for revlon charlie pink each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering […]
case study: people and the press talk about white house black market commercial
youtube: “after having seen this ad, i just want to buy all the clothes and start tap dancing. yes, this ad is definitely working!” the huffington post: “so as we were patiently waiting for the oscars red carpet to begin, a flash of fabulous appeared on the screen – white house black market’s new foot-tapping commercial featuring supermodel coco rocha.” youtube: “this is the first ever clothing commercial that actually made me want to go to the store it was promoting. fabulous job” facebook: “love this commercial!!!! i don’t ever like commercials!! this is the greatest, made me wanna get up and dance…” facebook: “i think this is an…
digital: content and qr codes created by ceft and company for nike
user scans the qr code with mobile device to play product video. see one of the 6 videos below. six short clips created for nike by ceft and company during nike’s event in NYC, allowing users with iphone and other smart phones to tag and view the content for the launch of nike women’s apparel. […]
advertising: japan’s premier brand TOTO in designer bathrooms
ceft and company partnered with japan’s premier brand in designer bathrooms, toto, for their communication needs. the project included product book designs, print visual art direction and photo shoot coordination. the visual campaign above included set ideation, design and production. toto products are used in premier hotels across the globe, from w hotels to four […]
editorial: supreme models for v magazine 73
ceft and company design and editorial contribution to v magazine for supreme models. “under new direction as of the spring of this year, and with a client roster made up of some of the most sought after models working today, supreme management’s focus is on discovering new talent and trasforming them […]