lookbooks featuring photographs by barnaby roper. this space, secured and built out by ceft and company, was used for the nike shoot as well as for an event presenting the new line of nike sportswear to the editors of various magazines and publications. view all work related to this project.
Archive
editorial: JIL SANDER FOR PUMA
photographed on a white artist’s sketchbook and bobinga wood by kenji toma under the creative direction of ceft and company. view all work for editorial / art direction.
film: Stephen Knoll haircare TV commercial for Kose cosmetics
SKNY (stephen knoll new york) commercial for kosé corporation of japan. the luxury hair-care line was created by super-stylist stephen knoll who is arguably “the” hair stylist to the über-fashion world. aside from a list of supermodel-clients, knoll finds time to cater to his #1 client, the intimidating anna wintour herself. ceft and company’s storyline […]
bts: kose SKNY haircare from the stephen knoll shoot
director steven mead and producer holly hartley founder of SKNY stephen knoll and model courtney herron kose executives hideto hokao and tatsuo kannami stills from behind the scene of the print and tv shoot with stephen knoll, director steven mead and photographer j.jordan. in this particular execution of the brand-story we see our model, courtney, […]
collateral: seed
ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. award winning identity design: the circular (seed) motif was used throughout the identity work and the finished pieces received gold at the graphis international annual awards. the circular die-cut motif reveals the seed logo, once it […]
editorial: BIG magazine las vegas issue
issue #53 of big is a cultural and geographical journey into the ultimate city of excess. cover photograph by guido mocofico. ceft and company was commissioned to create an entire issue of big magazine, the prestigious art & design and fashion magazine that collaborates with the best creative talent globally. previous issues were designed by […]
strategy/positioning: where is my hennessy sidecar?
cognac used to be perceived as an old man’s drink. with new cocktails invented and introduced by our mixologist, we also had to find a way to share them at appropriate venues. as part of an effort to open up accounts that traditionally did not serve cognac we hired a band of out-of-job actors and actresses and sent them out to select bars to order the “hennessy side car”. upon hearing that they did not carry hennessy at that particular bar they would leave and go to the next bar on their list. a few weeks later the hennessy account representative would of course happen to show up. this was just part of how the legacy of mixed hennessy cognac was born and became one of the best selling…
collateral: hennessy cognac mirrored promo postcards
“mirror, mirror, on the wall” these free postcards were placed at various cafes and bars in appropriate displays. the mirror surface on the front of each card reflected the viewer’s face over words such as flirt, spontaneous, rebel and charmer. promo postcards for hennessy cognac – look at the reflective mirror and take your selfie […]
collateral: hennessy cognac – what does it take to get your advert on an album cover?
cognac used to be perceived as an old man’s drink. with new cocktails invented and introduced by our mixologist, we also had to find a way to share them at appropriate venues. as part of an effort to open up accounts that traditionally did not serve cognac we hired a band of out-of-job actors and actresses and sent them out to select bars to order the “hennessy side car”. upon hearing that they did not carry hennessy at that particular bar they would leave and go to the next bar on their list. a few weeks later the hennessy account representative would of course happen to show up. this was just part of how the legacy of mixed hennessy cognac was born and became one of the best selling…
advertising: bus shelters for San Francisco AIDS foundation program NXCH
“sharing (referring to needles) can kill you” – NXCH 888-48 YOUTH. “used ones (referring to needles) can’t be trusted” – NXCH 888-48 YOUTH. “is your rig (referring to needle/gear) new?” – NXCH 888-48 YOUTH. “always use new works” – NXCH 888-48 YOUTH. these ads were created under the art direction of ucef hanjani for the […]
collateral: T-shirts for san francisco aids foundation program NXCH
NXCH SFAF instructional t-shirt on the inside of the t-shirt, printed upside down, so it can read, right side up, when folded… the instructions stated: “1- WATER RINSE 2-3 TIMES: draw clean water into the syringe. shake the syringe and squirt the water out completely. repeat this at least 2-3 times to remove any […]
advertising: Wild postings for San francisco AIDS foundation program NXCH
be selfish – NXCH 888-48 YOUTH. this was a direct message for those being pressured to do drugs to accompany their friends, or worse share a needle which can ultimately transfer an array of diseases… death is not an option – NXCH 888-48 YOUTH. share this with someone you love – NXCH 888-48 YOUTH. “share” […]
logo/identity: fuse project / yves behar
the identity for fuse project needed to convey a sense of process – the idea of creating synergy out of chaos. the lines take you from the chaotic process of creation, to the simplicity of a line, and finally, the company name: ‘fuse project’. the name, which is void of any excessive ornamentation, has even […]
content creation: tommy hilfiger online viral campaign
this campaign for tommy hilfiger jeans was the brainchild of creative director ucef hanjani and produced at kbp under his supervision back in 2002, way before viral campaigns had a name or became a category. the campaign at the time was referred to as the “tommy jeans unreleased cuts” and the idea was based on […]
case study: pepsi gatorade g-series pro product launch efforts tally near 120 million impressions in just a few weeks
ceft and company created this influencer event for pepsi’s g-series pro in new york for a select 75 guests; including those from the press elite, bloggers, and the world of professional sports. the agency turned georgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and […]
collateral: nike serena williams card design
ceft and company designed and produced the press kit for the launch of serena williams’ US and australian open. these cards were stacked in a small white box and handed out during the 04′ US open. each card introduces a part of their new line, revealing the technology behind the moisture repelling, highly breathable fabrics […]
advertising: lancôme consulting
ceft and company is proud to work with 133 paris for the relaunch of lancôme brand campaign under the direction of of natacha dzikowski. view all work for lancôme.
advertising: lancôme beyond beauty campaign proposal
campaign proposal for lancôme cosmetics during the revamp of the brand. this was an elegant way to keep the iconic lancôme rose without altering its literal appearance. view all work for lancôme.
digital: bostawn website
ceft and company engaged in website development and design for consulting and administration firm, bostawn. view all work related to this project.
logo/identity: bostawn
ceft and company engaged in the identity development and logo design for the profound consulting and administration firm, bostawn. view all work related to this project.
collateral: gallery brochure and artist booklet design
design and production of the booklet that was translated into english and german. non-bound and folded to display artists hadi tabatabai and nelleke beltjens with an essay by peter lodermeyer. view all work related to this project.
product/package design: nike serena williams box design
press kit for the launch of serena williams US and australian open. the press kit was given out during an event that ceft and company designed and produced. the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered […]
product/package design: oscar de la renta body fragrance design proposal
not unlike ralph lauren, oscar de la renta had a huge opportunity to go into the consumer market with a chic yet accessible body fragrance. polo did so very successfully, opening the doors for similar brands to enter into this broad market. ceft and company designed the packs using available and existing market components.
advertising: kim kardashian x fusion beauty’s illumifill & lipfusion campaign
kim at the launch of fusian illumifill. photographed at milk studios in los angeles with photographer fredrik reshew, the advertising campaign for fusion’s illumifill & lipfusion featured socialite kim kardashian. noticeably, without her now husband kanye west. view all work for beauty / fragrance.