rehearsal with choreographer john byrne, director ellen von unwerth, WHBM’s sandra ranke and ceft and company’s creative director ucef hanjani carolina pimenta from ceft and company even choreographers have to eat. model coco rocha, choreographer john byrne and purdie baumann make-up artist lisa houghton with ucef hanjani stylist sarah ellison molly mcmullin, coco rocha and […]
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product/package design: WHBM workkit modular “big box”
here at ceft and company we believe that with a solid campaign idea, and a multi-disciplinary agency like ours, each and every touch-point of the brand can become a piece of communication. work-kit is a line of fashion work-wear created by white house black market. what is unique about the line is that all the […]
product/package design: revlon’s charlie limited edition packaging design
all the charlie fragrances inside the limited edition box included a clear double glass bottle. body spray declination for store distribution. eau de toilette boxes and bottles. revlon’s charlie in-store display insuring recognition and brand awareness in a crowded environment. view all work for revlon.
Protected: advertising: dom perignon campaign proposal
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product/package: dom perignon champagne gift pack design proposal
ceft and company was commissioned by dom perignon for the design of their gift packaging. the proposal included a sparse, solid surface sleeve, made of white polymer that secures to the base via a rotating lock mechanism. as the sleeve is gently removed an elongated note-card simply falls to the table. the note-card would bear […]
digital: nars cosmetics “makeup your mind” ipad optimized website
while not an ipad app, the NARS website (www.makeupyourmind.com) coding was done in a manner which allowed users to interact, view, vote and comment on the site using an ipad or smart device. the website, designed and produced by ceft and company new york, was the answer to NARS’s desire to broaden its audience and create […]
events: nike rockstar event with jamie king at the dia art center space in new york
nike new york event: space design above and collateral below as one of nike’s creative agencies, ceft and company has worked with nike on a range of projects including the event for the launch of nike’s dance apparel. nike embarked on the creation of the “rock star workout”, a workout routine that would change gym-routines […]
identity/branding: josh cellars brand asset development
color application to logo design. agency was tasked with creating a brand book for josh cellars taking into account the brands dna and history. the agency supplied josh cellars with specifically selected brand colors, typefaces, color application as well creating a range of “brand assets” specific to josh cellars. the agency then applied the brand […]
case study: white house black market coco rocha tap dance commercial
ceft and company collaborated with fashion retailer white house black market for a span of approximately 14 months, producing three television spots. the spots proved to be successful for the company, boosting traffic to their stores and creating brand recognition in the industry. the company’s stock skyrocketed within 12 months of partnership, and while not […]
product/package design: revlon’s charlie redesign proposal for body fragrance
ceft and company new york was engaged by revlon UK for the relaunch of charlie fragrance brands. the agency created a 5-year plan that included positioning, identity, brand partnerships, exclusive distribution plans, scent creation, as well as packaging design and limited edition bottles. the first element due to be revealed to the UK public was […]
editorial: numéro homme magazine-paris – denim story design and art direction
ceft and company guest collaboration with numéro magazine for the special edition of numéro homme. cover story by karl lagerfeld, inset images by photographer karen collins. text used by permission from ‘the man who came from the past’ by george porcari. art direction/creative direction by ucef hanjani. view all work for editorial / art direction.
strategy/positioning: house of waris – jewelry collection
house of waris consults with ceft and company for the launch of its exclusive jewelry collection. house of waris, was founded by waris ahluwalia (widely known for his co-star role in wes anderson‘s “the darjeeling limited“). the collection is strongly influenced by the romance and history of ancient kingdoms coveted by fashion icons and sold […]
press: whbm alter ego tv commercial featured in women’s wear daily
“ROCHA’S DANCE OFF: having been discovered during an irish dance competition, coco rocha appears to be ready made for the white house|black market fall ad campaign. the model shows off her tap dance skills and 12 different ensembles in a 30-second commercial called “alter ego” directed by matt bieler with help from johan renck. and […]
BTS: adore behind the scenes with photographer karen collins featuring anais pouliot
on location with model anais pouliot and photographer karen collins. view all work related to this project.
press: nike london 2012 olympics etiquette book featured on creativity online
“creative agency ceft and company, in partnership with nike, created this beautiful 1950s-inspired etiquette book for athletes going to london 2012. the book features models like yuri pleskun and hannah holman, photographed by max farago. the “etiquette” in question isn’t about not being the stereotypical boorish american, but about athlete-type things like how to knot your laces or roll the sleeves of a blazer. there’s a glossary that shows you nike’s latest innovations and how athletes can use them. check out more pictures on the right.”
advertising: adore campaign featuring anais pouliot photographed at the st. regis hotel
model anais pouliot for adore – the campaign was photographed at the st. regis hotel in new york, outdoor and print advertising campaign the campaign was photographed by karen collins in new york. view all work related to this project.
bts: whbm alter ego featuring coco rocha
behind the scenes with ceft and company and model coco rocha as she challenges her alter ego to a dance-off for white house black market’s fall 2012 campaign. view all work related to this project.
logo/identity: vidflow
identity, logo and character design for norwegian tech company vidflow. the 3D character design was created by ceft and company for vidflow along with the color palette and typography design. additional work included UI, UX and application design for vidflow’s desktop, mobile, and tablet software. view all work related to this project.
editorial: headbangers – christian dior
headbanger fashion editorial story with photographer alex freund, featuring; christian dior, chanel, wolford, jil sander, alexander mcqueen, and sonia rykiel. view all work for editorial / art direction.
editorial: hong kong actress maggie cheung photographed at hotel regina in paris
the beautiful actress who eventually married french director olivier assayas and acted in wong kar-wai’s most iconic films such as days of being wild, in the mood for love, and as tears go by was selected by creative director ucef hanjani for a featured cover story in this editorial design project. the actress was interviewed […]
logo/identity: development of nike assets for london olympics
ceft and company collaborated with nike in the creation of an “etiquette book” aimed at audiences in UK during the london olympics. the collateral book that include the identity development work featured here was distributed amongst the athletes, as well as the press, and was revered as “one of the more impressive bits of printed […]
digital: nars cosmetics “makeup your mind” contest facebook app
ceft and company’s award winning social media campaign for NARS also included a custom fangate on facebook that encouraged users to “like” the NARS facebook page in order to get inside. once there, a custom app allowed users to see the “live feed” of top candidates from the NARS “makeup your mind, express yourself” contest. the contestants sat […]
print: nike white label lookbook with martien mulder
six spreads from the lookbook designed and produced by ceft and company for nike. photographer martien mulder was chosen for the 3 day shoot, while kenji toma was selected to shoot the still visuals. the line included nike’s exclusive white label and skateboard lines which are targeted to a more chic and forward international audience. […]
bts: nike SB lookbook with Terry Richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.