“in preparation for the relaunch of the revlon “charlie” perfume, the ‘ceft and company new york’ creative agency was put to the task of rebranding revlon’s iconic fragrance with fresh packaging. when it first came out, the charlie brand was a frontrunner in fragrance…
Press
press: big magazine in the weekend edition
ceft and company was commissioned to create an entire issue of big magazine, the prestigious art & design and fashion magazine that collaborates with the best creative talent globally. previous issues were designed by creative giants such as, peter saville, marc atlan, david carson, doug lloyd (lloyd and co), swillingham & spalding…
press: ADWEEK interview covers the NXCH campaign
STREETSIGN by sandy brown published in adweek discusses the NXCH program. “creating ads for the youth needle exchange project, run in part by the san francisco aids foundation, proved to be a tricky endeavor. needle exchange is legal for adults, but it becomes murky when it involves youths…
press: nike considered featured on trashbag aesthetics
“on tuesday nike unveiled new plans to help mother earth. nike’s new nike considered design plan is to have all apparel, footwear, and sports equipment meet environmentally friendly standards for all footwear come 2011. the same goes for nike apparel by the year 2015, along with equipment by 2020…
press: nike considered featured on treehugger
“…because of its size and influence, any change that nike makes has enormous leverage in the rest of the marketplace. they set the standard that others follow….and implementing considered design into all their footwear, as is projected…will substantially reduce the volume of toxic solvent adhesives that factory workers and waterways have to cope with…
press: the daily green on nike considered
“…part of the process has been developing the in-house considered design index, which vogel said was organized around the principals of selecting ‘environmentally preferred materials,” receding waste, using less-toxic solvents and spurring innovation…
press: nike considered unveiling new products
“nike inc unveiled a line of more eco-friendly products on tuesday which aim to use more sustainable, recyclable materials that should also translate into better profit margins for the future. that strategy will help the world’s largest maker of athletic shoes and apparel keep its stride as consumers worldwide cut back on spending…
press: nike considered in freshness mag
“whether it be in the political arena, business circle, or social gathering, the current hot topic is to think green and how to implement these green ideas into our daily lives. so to reaffirm their commitment to the sustainability initiative, nike today debuted the company’s next major step in its evolution with nike considered design…
press: aiga features target television ad
target’s quaint television ad, creatively directed by ucef hanjani receives an AIGA award and is documented on their website…
press: c’est du propre target e-tapes
while creative director at KBP, ucef hanjani (current creative director at ceft and company) concocted these beautiful and inventive campaigns for target…
press: netcenter portals in creative review
ucef hanjani enlists big tv, british directors andy delaney and monty whitebloom to create the campaign for netscape and its portal site, netcenter…
press: joe boxer featured on slate.com
slate.com’s feature article on the joe boxer for kmart commercial featuring dancing vaughn lowery that was art directed by ucef hanjani…
press: joe boxer for kmart featured in adweek
adweek names kmarts joe boxer advertisement as one of the best spots. under the art direction of ucef hanjani, kmart’s “vaughn” spot was featured in adweek. wearing only underwear, vaughn lowery garnered some serious publicity with his chippendales act. still, his joie de vivre rubs off…
press: ucef hanjani, founder and creative director, ceft and company
“hanjani has been the mastermind behind some of modern history’s best known advertising campaigns, including those produced for jaguar, target, and nike. in 2003, he started his own boutique agency, ceft and company, which has produced campaigns for ferragamo, krug champagne, and fendi, to name a few.” -amy…
press: seed collateral featured in graphis
“graphis inc. is committed to presenting exceptional work in international design, advertising, illustration & photography. ceft and company new york’s collateral design for seed was featured in the graphis letterhead 7 edition. you can find it on page 43.”…
press: nike warrior mask featured in innovative promotions that work
“think about what makes you pick up something and open it. the draw is obscurity and mystery, where you become curious and want to discover what’s inside.” – ucef hanjani, ceft and company…
press: nike be free in top 10 fashion films
nike: be free film by barnaby roper for ceft and company makes the cut on the “fashion film network” top 10 list of fashion films, losing the number 1 spot to lady gaga’s “born this way” video filmed by nick knight. the adidas’ 2nd place was surely a spoiler for us, but its interesting to note the romain gavras’ spot was created with a budget 32 times the funding of nike’s be free, mainly because the “be free” film was an add on to the print campaign in the final hours of production…
press: nike be free featured my modern met
let’s get light on our feet! for their spring/summer collection, nike released a new ad campaign be free by paris-based art photographer denis darzacq and director barnaby roper that shows how women’s training apparel and footwear can be lightweight, breathable, and comfortable…
press: nike be free featured in carne mag
ceft and company engaged with paris-based art photographer denis darzacq and director barnaby roper for the nike be free ad campaign. featured here in carne mag, an independent digital magazine that promotes a very select group of creatives from an array of disciplines. carne mag is global, hailing from both the united states and argentina…
press: nike be free featured in designcollector
ceft and company’s nike be free campaign with art photographer denis darzacq and photographer/director barnaby roper landed in blogs around the world. it is featured here, in designcollector, an exclusive website providing a visual overdose of creativity to their international readers…
press: seed identity selected in graphis design annual
seed identity designed by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals…
press: bruno magli’s premier fashion film 603 featured in the quiet front
“i’m breaking my own rules here; i don’t accept any form of paid sponsorship or advertising on TQF so supporting another site’s sponsor seems real strange.” “i’m a fan of karen collins, and it’s nice to see her stepping up into short film.” bruno magli’s premier short film, 603 as featured on the quiet front…
press: interview with ucef hanjani for shoot magazine
having worked as a creative director on various accounts, it was quite refreshing to head off and start our own small creative office and work on our first tv shoot the way we always wanted it to be done, but never believed possible. in our first year, we landed our first tv campaign. the project came to us directly from japan…
press: the alternative pick magazine features ceft and company new york
after more than 10 years, ucef hanjani just got tired of the heavy-handed bureaucracy of agency work and sought to build a high-end, luxury-driven creative office that provides a more personal, hands-on approach with clients…