“prices so low, you don’t have to hold back” under the creative direction of ucef hanjani, we created a campaign consisting of over 30 ads that showcased our client – target as well as their vendor partners by creating scenarios featuring quantities of the product being used in an unusual and non-traditional way. this benefitted […]
product/packaging design: revlon’s charlie holiday gift set
external gift box, body spray packaging, and eau-de-toilette cartons all designed by ceft and company for revlon. for the holiday gift packs, ceft and company designed an open-face packaging line for revlon’s charlie, addressing the need to display the pack content when units were displayed at the retail stores. the metallic outer carton was hit […]
press: bruno magli’s premier fashion film 603 featured on fashion copious
603 premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new identity of the historic brand coinciding with the reopening of the historic boutique…
editorial: typical girl – rare interview and exclusive photographs of the young chloë sevigny
excerpts from the article: “chloë sevigny is not your average cover girl. which explains why she is also not the audacious starlet you’d expect from someone coming off four high-profile movies within the last year—a map of the world, julien donkey-boy, boys don’t cry (for which she was nominated for a golden globe) and american […]
press: milk x magazine feature ceft and company plus interview with creative director ucef hanjani
“what is ceft and company… it’s a question we are still trying to put an answer to. ceft and company is an oddity of sorts. we are not a design studio or an ad agency. the best possible explanations were given to us by our client at dior, which were, “a dream lab” or “creative lab”…
film: pepsi world cup viral spot with landon donovan of the u.s. dream team
landon donavan of the LA galaxy and the US national team what is GSP? GSP stands for “gatorade series pro” a sports drinks exclusively available to pro athletes here’s a look at an interview with landon donovan, of the LA galaxy and the US national team, where the biggest challenge posted was in persistence […]
press: nike london 2012 olympics etiquette book featured on psfk
“the olympic medal ceremony provides the ultimate stage for winning athletes to be celebrated for achievement in their respective sports….or so says nike in its latest piece of olympics marketing, a slightly tongue-in-cheek style guide for american athletes, which provides tips on how to wear the iconic brand’s apparel…
press: nike be free featured on graphic optimism
throughout their lives, women are confined within spaces, garments and shoes that restrict the body’s natural movement. for spring/summer, nike has created women’s training apparel and footwear that is lightweight and breathable, with minimal distraction and superior comfort. collectively, they lift women into an elevated state, so they can be free…
logo/identity: genyouth foundation solutions to childhood obesity
genyouth foundation’s aim is to reduce childhood obesity across the united states. led by renowned news anchor alexis glick, the genyouth foundation website and its animated child-friendly content were created by the agency to welcome children, while providing serious and mindful content for the board of education and philanthropists alike. the logo, identity, brand turf, […]
logo/identity: alpha-a development
we designed the range of logos shared with fashion label alpha a. the range is impressive in itself; a reminder that naming and identity are first and foremost a very personal and subjective matter. what you may like may very well not be the one finally selected. guess which one made the cut? answer at […]
press: style.com showcases supreme models NYFW15 kit design by ceft and company
“believe it, fall fashion week is right around the corner. this time we’re gearing up for the fall season with show packages from some of our favorite modeling agencies stateside. think of these comp cards as a teaser of who to expect to see on the fall runways come february 12…
press: models.com showcases supreme models NYFW15 kit design by ceft and company
the show packet for supreme models was designed and produced by ceft and company new york and utilized specialty paper stocks to create the outer shell. the packet tears open on one-end via pre-perforation and die stamps, and reveals a flood of color cards on the inside. the packets were sent to select designers and featured supreme’s most coveted models…
press: kmart joe boxer ad makes it to the top 25 ad icons of all time
money and finance names its top 25 advertising icons of all time sitting next to iconic campaign characters such as the maytag repairman, wrigley’s doublemint gum twins, and the marlboro man is the kmart joe boxer man…
content creation: nike warriors pro performance apparel
1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike. each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product. a sample of […]
press: supreme kits featured on models.com
featured in “of the minute” on models.com, ceft and company’s revamping of the supreme models kit was given out to prospective clients. the campaign features an emphasis on a simple “thank you”, in addition to being environmentally conscious. ceft and company collaborated with supreme model management…
collateral: nike root packaging and collateral
nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today. custom-made resin box which carries the digital booklet inside. the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution […]
collateral: benjamin bixby lookbook for mens fashion line by andre benjamin (outkast)
lookbook art direction, photoshoot, design and production by ceft and company for benjamin bixby, the mens fashion line created by celebrity musician andre 3000 (outkast). styled by andrew richardson and exclusively launched at barneys new york. view all work for benjamin bixby.
press: nike 2012 london olympics etiquette book gets dissected
“this is a beautiful 1950s-inspired etiquette book.” – creativity online “i couldn’t resist the way nike has referenced an old-fashioned etiquette book in this hardback bound lookbook showcasing their designs for the USA team’s medal stand looks.” – style bubble “the book offers…etiquette along with detailed fashion advice which suggests a subtle way, the art […]
press: nike london 2012 olympics etiquette book featured on the luxury hub
ceft and company, a creative agency collaborated with nike recently to launch a hardbound book which is inspired by the 1950’s etiquette book. the models hannah holman and yuri pleskun are featured and their color photographs are captured by max farago with the help of creative director ucef hanjani…
press: nike london 2012 olympics etiquette book featured on just luxe
“…nike has created their own book of proper behavior and is giving them exclusively to attending olympic athletes and press…. in collaboration with creative agency ceft and company, nike is taking some inspiration from those days, creating a tongue-in-cheek london olympics etiquette book…
digital: viral customizable video proposal for ermenegildo zegna
ceft and company helped conceptualize a viral video, envisioned to drive traffic and awareness for the launch of zegna cologna. the contest presented a chance to win a custom tailored suit manufactured by zegna. the portal site allows the user to enter a person’s name or nickname and have a customized video e-mailed to the […]
identity/naming: Spaceprojekt
identity and logo design for spaceprojekt. view all work related to this project.
content creation: spaceprojekt spacescent 01
the fragrance launched by brainchild brent haas; the founder of spaceprojekt and a great supporter of various good causes. the fragrance was conceived as the brainchild of brent haas, founder of spaceprojekt and a commited supporter of charitable causes. the launch of spacescent led to a slew of press articles and created a lot of […]
collateral: spaceprojekt
collateral designed for spaceprojekt. view all work related to this project.