models egle tvirbutaite and ieva laguna were photographed by karen collins. the campaign was created for the japanese luxury brand by ceft and company new york for print and outdoor advertising. view all work related to this project.
Archive
product/package design: W hotel pillow sprays
clear your nose, clear your mind, clear your palate. tea-tree, lavender, eucalyptus, and mint scented pillow sprays, just one of the many supplemental product proposals presented during the positioning and branding assignment with W hotels by ceft and company. view all work for product / package design.
product/package design: joto sake entry level single shots
individual sake cups in a shareable duo bottle packaging design. click here to view all work for product / packaging design. ceft and company teamed up with joto sake to create these economical and innovative package designs for their entry level sakes. please view all work related to joto sake or view […]
product/package design: revlon fragrance design proposal
a simple idea can go a long way; using thread to illustrate forms, the range of packaging for this revlon project came to life as a series of feminine-yet-bold designs. product names were developed by ceft and company to conjure an attitude and sensibility. examples such as “pretty tied up”, “it’s complicated” and “start me […]
collateral: gap inc fashion consulting with stylist marie-amélie sauvé
ceft and company collaborated with french vogue fashion editor marie-amélie sauvé on a fashion consulting project for gap inc. the project entailed sourcing reference visuals to aid and inspire gap’s design team on the their fall collection which resulted in the line of colorful stripes taken from 70’s supplied references as well as a range […]
retail/space design: W Hotels engages ceft and company in a branding assignment
ceft and company has been commissioned by w hotels to work on branding and positioning for their hotels. the challenge for w arose with the saturation of the market by boutique hotels such as: the ian schrager company, andre balazs, and jt hospitality (thompson hotels) and the need for w to reassess its leadership position. […]
collateral: ligne roset at art basel miami
ceft and company engaged with french luxury furniture design house ligne roset, helping to strategize their distinguished presence at art basel miami. the collaboration was for the launch of erwan and ronan bouroullec’s award-winning facett chairs. the highly-flexible and modularized chairs are now part of the permanent collection at the museum of modern art (MoMA). unfortunately, […]
events: LVMH champagne krug campaign extensions and collabs
in addition to the krug advertising campaign created for champagne krug, ceft and company developed ideas and venues to bring the unprecedented access of the marketing campaign to life. these extensions were aimed at expanding the luxury houses’ market, and allowing an ongoing presence without compromising the brand stature and character. the core idea was […]
advertising: target value print ads and outdoor billboards
“prices so low, you don’t have to hold back” under the creative direction of ucef hanjani, we created a campaign consisting of over 30 ads that showcased our client – target as well as their vendor partners by creating scenarios featuring quantities of the product being used in an unusual and non-traditional way. this benefitted […]
product/packaging design: revlon’s charlie holiday gift set
external gift box, body spray packaging, and eau-de-toilette cartons all designed by ceft and company for revlon. for the holiday gift packs, ceft and company designed an open-face packaging line for revlon’s charlie, addressing the need to display the pack content when units were displayed at the retail stores. the metallic outer carton was hit […]
editorial: typical girl – rare interview and exclusive photographs of the young chloë sevigny
excerpts from the article: “chloë sevigny is not your average cover girl. which explains why she is also not the audacious starlet you’d expect from someone coming off four high-profile movies within the last year—a map of the world, julien donkey-boy, boys don’t cry (for which she was nominated for a golden globe) and american […]
film: PEPSI world cup viral spot with landon donovan of the u.s. dream team
landon donavan of the LA galaxy and the US national team what is GSP? GSP stands for “gatorade series pro” a sports drinks exclusively available to pro athletes here’s a look at an interview with landon donovan, of the LA galaxy and the US national team, where the biggest challenge posted was in persistence […]
logo/identity: genyouth foundation solutions to childhood obesity
genyouth foundation’s aim is to reduce childhood obesity across the united states. led by renowned news anchor alexis glick, the genyouth foundation website and its animated child-friendly content were created by the agency to welcome children, while providing serious and mindful content for the board of education and philanthropists alike. the logo, identity, brand turf, […]
logo/identity: alpha-a development
we designed the range of logos shared with fashion label alpha a. the range is impressive in itself; a reminder that naming and identity are first and foremost a very personal and subjective matter. what you may like may very well not be the one finally selected. guess which one made the cut? answer at […]
content creation: nike warriors pro performance apparel
1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike. each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product. a sample of […]
collateral: nike root packaging and collateral
nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today. custom-made resin box which carries the digital booklet inside. the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution […]
collateral: benjamin bixby lookbook for mens fashion line by andre benjamin (outkast)
lookbook art direction, photoshoot, design and production by ceft and company for benjamin bixby, the mens fashion line created by celebrity musician andre 3000 (outkast). styled by andrew richardson and exclusively launched at barneys new york. view all work for benjamin bixby.
press: nike 2012 london olympics etiquette book gets dissected
“this is a beautiful 1950s-inspired etiquette book.” – creativity online “i couldn’t resist the way nike has referenced an old-fashioned etiquette book in this hardback bound lookbook showcasing their designs for the USA team’s medal stand looks.” – style bubble “the book offers…etiquette along with detailed fashion advice which suggests a subtle way, the art […]
digital: viral customizable video proposal for ermenegildo zegna
ceft and company helped conceptualize a viral video, envisioned to drive traffic and awareness for the launch of zegna cologna. the contest presented a chance to win a custom tailored suit manufactured by zegna. the portal site allows the user to enter a person’s name or nickname and have a customized video e-mailed to the […]
identity/naming: Spaceprojekt
identity and logo design for spaceprojekt. view all work related to this project.
content creation: spaceprojekt spacescent 01
the fragrance launched by brainchild brent haas; the founder of spaceprojekt and a great supporter of various good causes. the launch of spacescent led to a slew of press articles and created a lot of buzz around the store. ucef hanjani was the creative consultant on spaceprojekt and recommended fuse to be commissioned to design […]
collateral: spaceprojekt
collateral designed for spaceprojekt. view all work related to this project.
digital: spaceprojekt web design and interactive online lounge and private store
the spaceprojekt website mirrored the company’s elusive presence and remains to this day one of our favorite digital sites. view all work related to this project.
collateral: spaceprojekt space sampler studio cds
cd packaging design project by ceft and company for spaceprojekt. a number of audio compilation discs were created by various DJ’s for spaceprojekt and sold exclusively through its website. here are 3 examples of the packaging design by ceft and company that created a consistent look but visually altered through various colors. view all work […]