one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was […]
Archive
collateral: italian cinema – the antonioni adventure book design
the antonioni adventure – italian cinema in the 1960’s “men who wish to know about the world must learn about it in its particular details.” herakleitos – 5th century BC book design for the michelangelo antonioni adventure – written by george porcari featuring a soft-touch finish cover and a back printed embossed shell “the antonioni […]
product design: gift bags and awesome swag
vidflow : GIFT BAG / AWESOME SWAG “vidflow” gift bags and goodies – music video app “vidflow” (i love music) with tyler icon replacing the heart “vidflow” custom tyler bluetooth speaker “vidflow” rock and roll pins for your jacket “vidflow” song title condoms “vidflow” guitar picks all design, engineering and production by ceft and […]
social media: katla fashion garment hang tag doubles as social media marketing tool
katla is a sustainable and fully traceable fashion brand routed in iceland and manufactured in the united states. the brand uses strictly organic cotton, farmed seaweed, and other mindful materials. ceft and company was tasked with the design of katlas branding. in that process the agency came up with the idea of […]
advertising: timberland ss campaign photoshoot – out there
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
digital: kastel e-commerce website design and development
the kastel e-commerce website designed and developed by ceft and company. the landing page consists of six visual categories to help navigate the site. (mouse-over reveals text for each category) they consist of : 1- featured product link, 2- the kastel story link, 3- breathable technology (icon) and products link, […]
collateral: richemont – ralph lauren stirrup timepiece announcement and press kit
ralph lauren and richemont embarked on the production of their premium luxury watches with the formation of the ralph lauren watch and jewelry company, S.A.R.L. based in geneva, switzerland. the joint enterprise was to rival the likes of patek philippe, audemars piguet, blancpain, breguet, jaeger-lecoultre, vacheron constantin, and rolex. with premium movements from jaeger-lecoultre in […]
collateral: double eleven unisex collection look book + social media content
collateral piece designed and produced by ceft and company for double eleven unisex line mindfully produced luxury utility wear by double eleven – utilizing repurposed materials from vintage tents, parachutes, and other fabrics – immaculately tailored and lined with the finest silk ceft and company proposed the creative talent behind the photoshoot that include photographer […]
events: timberland greenstride nyc subway oasis event
a nyc subway station was transformed into an event space for timberland jon gray co-founder of ghetto gastro collective which supplied the special snacks at the timberland green stride event nature finds its way… podiums displayed the art work, showcasing raw materials used in the latest timberland sustainable boot designs ceft and company was brought […]
social media: “stranger than paradise” 1/3 social media campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram stories and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting and […]
social media: “stranger than paradise” 2/3 instagram campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram channel stories, and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
interiors: trakkit renderings for healthcare and wellness
product design: wardements + pamela anderson foundation limited edition apparel collaboration
ceft and company collab hoodie with wardement x pamela anderson wildlife foundation “siberian tiger club” hoodie design by ceft and company in collaboration with wardement x pamela anderson wildlife foundation to protect our earth you sometimes have to kick some ass! outlaw motorcycle gang meets siberian tiger preservation. the wardements “siberian tiger club” hoodie […]
social media: “the calling” wine campaign and website
strategy and social campaign development for “the calling” wine packaging “the calling” red advertising – red advertising – white social media brand turf : social media campaign 4: in pursuit of the perfect red “contest” how specific are you? pick the color of our next limited release red – win the prize. event – photo […]
product/package design: kastel shoebox packaging design
“inspired by california – shaped by scandinavia” that is the motto that two sneaker enthusiasts, and founders of kastel, use to explain their uniquely blended designs. the designers relaunched one of their favorite california-based sneaker brands from the 90’s, but this time built for a new purpose. the new kastel shoes are constructed with the […]
Advertising: “never underdressed” london underground digital advertising
moving pictures: digital advertising – outdoor screens and on social media digital outdoor adverting: london tube station and new york subway more mysterious videos from director/photographer karen collins in collaboration with ceft and company. the agency helped on the conception and production of the never underdressed digital advertising series. view all […]
Digital: ASA north low-fi website design
a rather different approach to web-design in this overly tech-ed-out world… full circle dismissal of the evolution of animated technology with ASA north architects. landing page / an academic list: a straight forward list of projects and links are laid-out in the simplest of manners, in an unconventional old-style baskerville serif font. the client: a […]
beauty / fragrances: “stranger than paradise” 3/3 instagram campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram channel stories, and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
advertising: adore fall / winter campaign featuring josephine skriver
adore campaign with model josephine skriver print and outdoor campaign for japanese brand adore’s fall/winter 2011 campaign. creative direction by ceft and company, photographed by karen collins and featuring the exquisite model josephine skriver. view all work related to this project.
Digital: Havoc second screen ipad app, UI and UX development
second screen app designed by ceft and company: identity, design, UI and UX in partnership with new york digital labs. setting screen displays user credentials and badges as well as user entered info. frequent users earn badges that gives committed users control and power on what the network broadcasts. the second screen app is synced […]
packaging design: 1906 everything just better gift box
2 color soft touch with spot gloss UV and embossing plate magnetic closure – clasp the collaboration with 1906 spanned a range of packaging projects including tins, pouches, gift boxes, and bags – as well as display structures, packaging, event designs, and branded gifts items. view all work for 1906.
collateral: google products influencer kit proposal
as part of their influencer marketing plan, google sent select individuals special kits containing their state of the art products. each kit was curated with key products, with each recipient in mind. a premium and ultra premium kit was to be created. the kits had to accommodate various modes of transport: hand delivery to the […]
film: nike master the elements fall winter “all condition” running collection film
film and still production for nike’s ACG – all condition apparel video below produced in NY by ceft and company – press play for video to begin for this winter holiday, nike introduces their latest running gear suitable for all conditions. the apparel […]
ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN – RESORT
“the art of fun” luxury creative content made in italy, these beautifully hand-crafted pumps, inspired this image of a bird cage. with its colorful tropics-inspired palette, and shimmering feathers gracing its silhouette, it was only apt to try and possess this little bird-of-paradise in our protective cage. they are a work of art… not […]