custom made shoe leather bag for “nike free” laser etched nike logo on the thick base leather two-tone contrast stitching all around custom silk label created for the project custom initials hand painted on each of the bags – corresponding to each fashion editor the challenge was to design and create a seemingly unisex tote […]
Packaging: Archive
product/package design: flow architech speakers and logo application
the modified logo in application, for use on material such as corian and other similar materials. you can view the work created for flow collateral and flow identity. view all work related to this project.
product/package design: michael kors very hollywood proposal
hollywood’s cliche image is of course the red carpet and the velvet rope. however there is another more intimate side to hollywood which is the writers and actors who make hollywood what it is. “very hollywood: story” packaging sported a glass bottle embedded in a die-cut script format. ceft and company teamed up with estee […]
product design: 1906 genius water bottle
ceft and company designed the full product line for 1906 plant-based cbd drops and products, which includes this travel metal water bottle. the bottle was designed using the clean product language developed for 1906’s drop tins the bottle highlights 1906’s plant based ingredients used across all their cbd products ceft and company made sure to […]
strategy/positioning: marni fragrance launch
ceft and company was commissioned by estee lauder for the positioning and a three-year launch plan for marni fragrances. the select group of women who wear marni are distinct individuals, and their perfume should reflect that. thus the project entailed brand study, consumer insight, and positioning development. the deliverables included launch ideas that translated into […]
product/package design: W hotel pillow sprays
clear your nose, clear your mind, clear your palate. tea-tree, lavender, eucalyptus, and mint scented pillow sprays, just one of the many supplemental product proposals presented during the positioning and branding assignment with W hotels by ceft and company. view all work for product / package design.
product/package design: joto sake entry level single shots
individual sake cups in a shareable duo bottle packaging design. click here to view all work for product / packaging design. ceft and company teamed up with joto sake to create these economical and innovative package designs for their entry level sakes. please view all work related to joto sake or view […]
product/package design: revlon fragrance design proposal
a simple idea can go a long way; using thread to illustrate forms, the range of packaging for this revlon project came to life as a series of feminine-yet-bold designs. product names were developed by ceft and company to conjure an attitude and sensibility. examples such as “pretty tied up”, “it’s complicated” and “start me […]
product/packaging design: revlon’s charlie holiday gift set
external gift box, body spray packaging, and eau-de-toilette cartons all designed by ceft and company for revlon. for the holiday gift packs, ceft and company designed an open-face packaging line for revlon’s charlie, addressing the need to display the pack content when units were displayed at the retail stores. the metallic outer carton was hit […]
Press: models.com showcases supreme models NYFW15 kit design by ceft and company
the show packet for supreme models was designed and produced by ceft and company new york and utilized specialty paper stocks to create the outer shell. the packet tears open on one-end via pre-perforation and die stamps, and reveals a flood of color cards on the inside. the packets were sent to select designers and featured supreme’s most coveted models…
content creation: nike warriors pro performance apparel
1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike. each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product. a sample of […]
collateral: nike root packaging and collateral
nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today. custom-made resin box which carries the digital booklet inside. the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution […]
collateral: spaceprojekt space sampler studio cds
cd packaging design project by ceft and company for spaceprojekt. a number of audio compilation discs were created by various DJ’s for spaceprojekt and sold exclusively through its website. here are 3 examples of the packaging design by ceft and company that created a consistent look but visually altered through various colors. view all work […]
strategy/positioning: tory burch luxury fragrance
ceft and company engages with estee lauder in the positioning and launch plan for tory burch fragrances. the task was to create a multifaceted approach that conjures a sense of attainable luxury for every facet of ones’ life. the three phase plan was to be followed by a signature “everyday” fragrance in conjunction with an […]
print: nike white label lookbook with terry richardson
this series was the first set of nike sponsored shoots with photographer terry richardson. the effort was targeted especially towards opinion leaders within the US; those who appreciate innovative designs that first and foremost are functional, but also happen to be stylish and chic. the focus was to create visuals that were appropriate for the […]
collateral: nike rockstar press kit
in the spirit of 80’s dance – the kit was designed to resemble a video cassette featuring a slide insert despite its larger size and advanced, high tech, materials. collateral created by ceft and company for nike dance in the collaboration with choreographer jamie king. in the spirit of 80’s dance and the influences […]
identity naming: revlon charlie rio rebel
ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency was also responsible for the product and packaging […]
collateral: nike serena williams card design
ceft and company designed and produced the press kit for the launch of serena williams’ US and australian open. these cards were stacked in a small white box and handed out during the 04′ US open. each card introduces a part of their new line, revealing the technology behind the moisture repelling, highly breathable fabrics […]
product/package design: nike serena williams box design
press kit for the launch of serena williams US and australian open. the press kit was given out during an event that ceft and company designed and produced. the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered […]
product/package design: oscar de la renta body fragrance design proposal
not unlike ralph lauren, oscar de la renta had a huge opportunity to go into the consumer market with a chic yet accessible body fragrance. polo did so very successfully, opening the doors for similar brands to enter into this broad market. ceft and company designed the packs using available and existing market components.
collateral: ohio 65 objects for the unsettled
there are few projects more fun than those for friends and family. ohio 65 is the brainchild of our dear friend brent haas, international hair stylist, founder of space project and ex-creative director of architects and heroes. ohio 65 was haas’ answer to the overcrowded and financially-polluted world of products. back to the basics with […]
collateral: special invitation for nike’s maria sharapova event
sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]