scented as no other candle can be, by fabrice penot of le labo fragrances. featuring a soft matte rubber dipped glass base, used to stabilize the candles. soft-touch packaging labels hand-pressed in pure silver inks that are individually numbered. in collaboration with our good friends at le labo fragrances, we’re proud to share the final […]
Packaging: Archive
collateral: supreme models special fashion week ss package design and production
all cards, carefully hand-wrapped in a white soft ribbon, prepare the expectation of the one who discloses it. excerpts from models.com – of the minute: “the new team at supreme was handed, earlier this year an abrupt and challenging task, which was to re-imagine one of the most extremely creative brands in modeling. their response […]
product/package design: vidflow’s tylor portable speaker
the vidflow ‘tylor speaker’ is a portable mini speaker designed by ceft and company new york for vidflow, a music video streaming app from norway. as an extension of the vidflow music app design language, the speaker will boost the music video experience in a visual way that is consistent with the original desktop, tablet or […]
product/package design: richemont – ralph lauren launch luxury watch collection
the ralph lauren watch and jewelry company announces the launch of its first collection of timepieces to be unveiled in january at the salon international de la haute horlogerie (SIHH) watch fair in geneva, switzerland. ceft and company is honored to be one of the only external agencies to work with ralph lauren in such […]
collateral: nike revolution inside packaging
individually wrapped and sealed, the packaging and collateral design and manufacturing for nike inc. by ceft and company. “revolution inside” refers to the nike’s revolutionary structural technology inside their form-fitting women’s top that stabilizes the body, offering excellent support and minimized bounce. view all work related to this project.
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. but like many once-iconic names, the brand had slowly faded into the background over time. and yet, time has a way of circling back—of rediscovering what once mattered most. […]
LOGO/IDENTITY: Donald Pliner
original donald pliner logo ceft and company was given the task of redesigning the donald pliner identity. the original logo was suitable, however it had certain issues that needed to be addressed… ceft and company’s new logo for donald pliner after several ederations, a clean, modern logo was chosen. old and new shown side by […]
collateral: nike brazil featuring loro piana cashmere capsule collection
when you open the kit, the first card introduces where the cashmere pieces were inspired from and the evolution of knits from 1958 to today. the exterior of the kit is perforated, giving the package a nice texture and feel prior to opening. specialty papers and processes where used in the production of the collateral. […]
product/package design: Viktor & Rolf
the additional color ranges were intended for potential “versioning” to follow the launch these are the agencies product and packaging design proposals for viktor & rolf fragrances, through l’oreal’s luxury division. the heavy resin molded outer shell was designed to resemble the classic tile works associated to historic baths, and allow the piece to blend […]
product/package design: fragrance prototype 4
the bottle is made of synthetic opaque dorian, with a machined wooden lid and a snap-lock mechanism. the actuator consists of a dual nozzle, allowing two different doses of fragrance at the push of a button. the actuator dips into the fragrance via two flexible plastic micro tubes at the left side of the vessel containing […]
product/package design: WHBM workkit modular “big box”
here at ceft and company we believe that with a solid campaign idea, and a multi-disciplinary agency like ours, each and every touch-point of the brand can become a piece of communication. work-kit is a line of fashion work-wear created by white house black market. what is unique about the line is that all the […]
product/package: dom perignon champagne gift pack design proposal
ceft and company was commissioned by dom perignon for the design of their gift packaging. the proposal included a sparse, solid surface sleeve, made of white polymer that secures to the base via a rotating lock mechanism. as the sleeve is gently removed an elongated note-card simply falls to the table. the note-card would bear […]
identity/branding: josh cellars brand asset development
color application to logo design. agency was tasked with creating a brand book for josh cellars taking into account the brands dna and history. the agency supplied josh cellars with specifically selected brand colors, typefaces, color application as well creating a range of “brand assets” specific to josh cellars. the agency then applied the brand […]
product/package design: revlon’s charlie redesign proposal for body fragrance
ceft and company new york was engaged by revlon UK for the relaunch of charlie fragrance brands. the agency created a 5-year plan that included positioning, identity, brand partnerships, exclusive distribution plans, scent creation, as well as packaging design and limited edition bottles. the first element due to be revealed to the UK public was […]
bts: nike SB lookbook with Terry Richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
branding/naming/copy writing: tone, language and attitude for revlon charlie chic
brand tone, language and attitude for charlie revlon each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — […]
product/package design: comme des garcons perfume for the synthetic series
“…to design for any brand, one should first and foremost understand and know the brand intimately.” – ucef hanjani ceft and company creative director. rei kawakubo and her company, commes des garçon, have fiercely challenged convention at every turn. their “products” bear almost no relation to those of other designers, and are almost never influenced […]
collateral: nike revolution inside lookbook and press kit
the lookbook designed for nike was titled “revolution inside” which refers to nike’s revolutionary structural technology inside their form-fitting women’s top. this technology stabilizes the body, offering excellent support and minimized bounce. the art direction and design, not unlike nike’s technology, was based on function first. the CD containing media and information was placed front […]
product/package design: body fragrance packaging design for revlon’s iconic brand charlie
iconic charlie red… one of the original scents launched by revlon here in its new “wisp design” packaging. charlie is one of revlon’s most iconic fragrance brands, which made waves upon its original launch back in 1973. ceft and company was engaged in an effort to update the brand image, starting with the product packaging. […]
product/packaging design: revlon charlie peach passion
peach passion limited edition body spray packaging design by ceft and company for revlon charlie for phase II of packaging work for revlon we created a range of 12 body sprays (see body spray range) and 4 eaux de toilette (see EDT work here) in various colors and scents… however the time came to create a […]
branding/naming/copy writing: tone, language and attitude for revlon charlie touch
brand tone, language and attitude for charlie revlon each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering — […]
branding/naming/copy writing: tone, language and attitude for revlon charlie pink
brand tone, language and attitude for revlon charlie pink each, fragrance had a little personal message from charlie… the agency was also responsible for the product and packaging designs as well as a range of marketing needs. no opportunity overlooked research had revealed that charlie’s younger audience was increasingly experimenting with fragrance layering […]
Product/package design: Revlon’s Charlie all white holiday gift pack
charlie white-on-white holiday gift pack. “the right attitude will get you everywhere…” “… here are three to start with, chic, black, and pink” holiday gift packaging for charlie fragrances intended for the UK market. the packaging utilizes pearl-finish foil, along with emboss and deboss patterns, to create a clean white-on-white gifting item for the holidays. […]
collateral: nike be free material designed and produced by ceft and company
the art folio consisting of specially ordered paper with rubberized coating and blind embossing with fabric spine and metal aglet, custom eyelet and cord closure. the art folio, unlike a typical booklet would open to reveal twelve 23″ x 16″ limited prints of french art photographer denis darzacq. insert detail of the front folio. the […]